Engaged to drive demand generation activities in the Americas region, specifically to build on existing digital marketing efforts, spearhead account-based marketing initiatives, and overhaul live event program with primary objective of driving pipeline for the region.

Head of marketing and back office operations for the DualStar Pilates Institute and its subsidiaries including the Hunterdon Pilates Center, Body So Perfect, and the Exero™ Exercise System.• Contributed to the development of and oversee marketing of the DualStar Pilates Instructor Certification Program.• Act as liaison to colleges and universities offering the program in areas of scheduling, accounting, and continuing education courses.• Drive all marketing, including online and local promotional activities, as well as long term strategic and financial planning of all businesses.• Teamed with local nutritionist to develop Eat Clean program for client base.

Charged with defining common marketing process and ongoing operations for the Software, Services, & Solutions Division – an organization resulting from the merger of 4 teams with 2012 revenues of 4.5B €.• Budget Management: consolidated, redistributed, and managed day-to-day budget activities of the 4 combined organizations including a budget reduction of 10% over the fiscal year.• Campaign Management: Coordinated and tracked 9 marketing campaigns for the division insuring messaging, scheduling, and other factors did not overlap or conflict in the market.• Launch Process: Drove team to common internal launch process for alerting sales to updates to the portfolio averaging 2-3 launches/updates per month.• Event Management: Managed division’s event strategy for major cross-business trade shows, and created common calendar of event activities; trade shows, conferences, speaker placement, launches, training opportunities, etc., enabling sales teams to see all activity in one view.

Named to Key Performer’s Program: Top 10% of management associates identified for leadership developmentManaged development of global marketing strategy, messaging, and tactical plans for Services Group.• Campaign Development: Oversaw creation and execution of 5-7 integrated marketing communications plans per annum. Each plan was implemented aligning advertising, collateral, webinars, direct mail, multimedia, events, analyst relations, publishing, and thought leadership components to drive brand awareness and obtain leads.• Field Enablement: Key member of cross-functional team created to assess and overhaul sales tools developed to support complex consultative selling process. Program resulted in successful redesign of all sales support materials and recognition by sales leadership and ITSMA, an industry marketing association.• Thought Leadership & Online Marketing: Initiated program to promote services solutions by building company’s reputation for thought leadership. Since the inception of this program, thought leadership deliverables have increased 25-50% each year. Program responsible for 90% of leads generated for the Services business.

Charged to identify, create, and implement industry and private events, and executive speaking placements for Lucent.• Led all event efforts in European region including the strategy and implementation of Lucent’s presence at top-tier industry events; approximately 30 events/year. Created private Lucent-sponsored events, Bell Labs Seminar Series, connecting customer/prospects with Bell Labs luminaries. Program exceeded attendance goals by 35%.• Spearhead effort to create global industry thought leadership through the placement of executives in key speaking opportunities at industry events worldwide. Increased the number of executive placements by 50%.• Financial management of the Global Events program and operational budgets of approximately $18M per annum and successfully reduced overall budget by $1M.

Led all marketing and communication activities associated with Data Offers including the research and analysis of market and competitive data to determine the offer’s viability on a global scale and creation/execution of a global Marketing Communications Plan including; collateral, white papers, events, PR, internal communications, sales training, etc.• Managed integration of Ascend Solutions and Product Marketing teams into new organization following acquisition and led creation of internal campaign to familiarize combined organization with expanded portfolio.• Division-wide Training Strategy including curriculum, venues, and content culminating in global sales conference for 1200 sales associates, exceeding targeted attendance by 30%, and ongoing web and tele-training series.• Design and execution of Sharper Edge Tour – 21 city global road show targeting Service Providers for the purpose of communicating Lucent’s Data Strategy and portfolio of solutions and generating leads for sales teams.

Responsible for messaging and marketing of the AnyMedia™ Access portfolio of solutions including development of a Marketing Communications Campaign designed to support the sales efforts of Lucent customer teams worldwide.• Content development: Project managed the creation of sales collateral in various mediums, internal & external web content, and placement of access solutions at over 40 events annually.• Public Relations: Interfaced with PR team regarding communication of product developments, sales, and launches to media and industry analysts.• Training & Internal Communications: Developed curriculum and coordinated delivery of annual training conferences for each sales region, i.e. 4 events per year. Published regular updates to sales teams.

Universal Account Executive: Acted as communications consultant for mid-markets customer module consisting of approximately 35 accounts. Products and service areas included bundled voice services packages, access, advanced features, international voice and data services, data transmission, internet applications, voice and video conferencing and wireless service leads. Achieved Top 5 status among all salespeople in 5-state region.Sales Assurance Manager: Aided in development of RFPs and customer proposals for voice, data and video services by analyzing customer usage data to ascertain trends in customer usage and drive offer determination/pricing strategy. Acted as branch’s subject matter expert in fields of billing and pricing. Developed and delivered training on AT&T’s PC Billing Edge Software.

er Group Relations Manager: Acted as executive liaison between NCR and the membership of their 25 user organizations culminating in the Annual Users Conference. Reversed a 7-year downward trend in attendance.Operations Manager: Responsible for providing executive support to the Strategic Marketing Vice President and direct reports including management of department infrastructure and interfaces with HR, CIO, and CFO organizations. Responsibilities include coordinating of assignments to direct reports, budget tracking, orchestration of department relocation, and development of team building and recognition activities.