Partnering with the Southeast sales team to bring high-quality and innovative educational solutions to improve academic outcomes for administrators, teachers and students.

Develop marketing plans and promotional strategies for K-12 Supplemental ELA and Leveled Readers. Responsible for overall messaging including print and digital collateral, ecampaigns, sample packs and conferences. Implement digital marketing and social media strategies to support product line, with a focus on data and analytics. Work collaboratively with stakeholders in regional campaign planning, state adoption bids, and open territory RFPs.

I worked as a liaison between file/content development team and the delivery team to ensure on-time and under budget delivery of products for large state adoptions and national program launches. As a New Product Launch Project Manager for Grades K-6 Reading, I was the point of contact for the Content Project Managers, Supply Planners, Demand Planners, Inventory Control, Marketing, Sales, Digital vendors and Print vendors.

 Specialized in the development of bilingual and ELL educational materials for grades K-8  Budgeted labor hours by coordinating editorial and production/composition teams to meet financial scope

 Produced and designed promotional materials for the launch of FOSAMAX PLUS D; including detail aids for sales reps, advertisements in trade magazines, exhibits for trade fairs, etc.  Coordinated and performed PR functions with professional health associations and national conferences