Responsible for marketing activities, digital and PR special projects & stunts:- Increased brand awareness by create a shareable content with a consistent value, tell a brand story. Not only social assets but an omnichannel contents universe with a BE CONSISTENT approach - Acquired new customers and subscriptions by doing highly targeted advertising, be active on social media, developing business partnerships, creating a lead strategy, run giveaways, tracking the competition, A/B testing everything. - Improved traffic and lead generation through social media by doing special contents and unconventional activities. - Lead influencer marketing management, from scouting to campaigns, reporting and tracking.- Supporting deal, set up and production of Partnerships promo activities.- Relationship with creative and media agencies

Responsible for commercial activities; maintaining sales volume, product mix and selling price by keeping current with supply and demand, changing trends and competitors; identifying and reporting business opportunities in target markets.

In charge of mobile Projects

Marketing responsible for the Italian and Spanish markets for different brands; media planning and buying; planning on all media TV/print pages/radio; direct marketing campaigns; monitoring and optimization of campaign results.

Content management activities, provider relationships and reporting, marketing for ringtones and graphics database management.Product Development and Analysis trend market New Products & Services: responsibility for launch new services 2004/2005: from product development to content sourcing, relationships with partners & providers, mktg & media plan, CRM planBusiness Analysis: analysis Business revenues and Reporting activitiesPartnership Management: management and launch of new products in the partnership area: Mondadori, Festivalbar, Radio Deejay, etc