With more than 30 years of international experience, I help companies grow, transform themselves and confront disruption while creating sustainable long-lasting value through brands, people and experiences, preparing to take them to the next level of social and sustainable thinking.Since I began my professional pathway, I have been working with creative people and leading brands around the world. I have led projects with companies like Casa del Libro, Citibank, Coca-Cola, Codorníu, Cosentino, Deutsche Bank, Green Building Council, Impact Hub, Komoneed, Mercedes-Benz, Stella Artois, Telefónica, Trasbordo, Zenziya and Zurich among others.As a craftsman strategist, together with the team of Allegro 234, we develop and revitalize meaningful and familiar brand experiences, for each key audience, at every touch-point.We work in tandem with our clients to anticipate the patterns to create landmarks and metaphors with a personal touch, mastering the details, empowering the sense of harmony and integration. For us, it’s key to protect and nurture our clients' traditions and values, while evolving into a contemporary global venture.I was also Associate Professor for undergraduate, postgraduate and executive education programs at the Loyola University, ESCP Europe and Pontifical University of Salamanca, among others. I was invited to give conferences and organize workshops in ESADE ExEd, Ditella University ExEd and the University of Buenos Aires.Last but not least, I have published articles, papers and book chapters, and been regular speaker at events in Europe and the Americas. If you would like to talk about your deepest challenges, you may contact me at hello@allegro234.net or +34 911 576 450Specialised in crafted branding, strategy, brand envisage, brand identity, brand staging and co-creation