Sara Cepeda Molano Email & Phone Number

Madrid, Es

Madrid, Community Of Madrid, Spain

Conduct extensive market research to identify potential locations and regions for opening new OAKBERRY stores.Build and maintain strong commercial relationships with existing and potential franchisers. As well as negotiate with them the terms and agreements of new openings.Provide guidance and support throughout the franchise development process to incoming leads. Collaborate with the company headquarters to adapt the brand and menu offerings to the European market while maintaining the OAKBERRY identity and values.Monthly report and analysis of the European Expansion progress focusing on marketing insights, sell out and financial performance.

Bogota, D.C., Capital District, Colombia

Monitored the fulfillment of sales objectives and KPIs in Sell-In and Sell-Out of the eight distributors in the South American region.Approved distributors' commercial and purchase plans (forecast) according to the business objectives established by the Latam VP (KP, GP1, and E2) and the market needs.Supported the Business Expansion Manager in opening new markets for the Beauty and Laundry businesses in Bolivia and Chile.Implemented strategies in the most relevant brands, categories, and customers to ensure that profit margins (GP1) remained at the targets set out in the annual plan.Consolidated processes between the Beauty and Laundry businesses following the reorganization of Henkel Consumer Brands.

Bogota, D.C., Capital District, Colombia

Managed and tracked the accomplishment of the marketing budget (L17) according to the KP. Oversaw the correct implementation of the distributors marketing plans, according to the regional marketing team strategy and Henkel brand guidelines.Coordinated media agencies, design, influencers, merchandising, and POP material suppliers Evaluated the impact of digital strategies (advertising and influencers) and POS actions on distributors Sell-In and Sell-Out.Supported Henkel regulatory affairs team with the distributors requirements regarding sanitary/health records.

Bogota,D.C., Capital District, Colombia

Created and developed trade marketing activities to increase sales and visibility at the POS of Henkel brands, in line with the business budget.Evaluated results and metrics of trade marketing activities at the POS, Social Media, and Influencer campaigns to redefine brand strategies in the LATAM region.Analyzed monthly sell-in, sell-out, and inventories of distributors in the region, as well as competitors' prices and strategies, facilitating decision-making and business strategies in the short and long term.Designed Henkel brand presentations to enter new markets, as well as the expansion of the portfolio for existing distributors.

Bogota, D.C., Capital District, Colombia

Supervised an external supplier in the development of an online platform to visualize monthly sell-in, sell-out, and inventory information for LATAM and CENAM distributors. Supported the development and implementation of POP material requested by distributors to increase the visibility of the brands at the POS.Organized a virtual event that brought together more than 100 participants from different Latin American countries to discuss Henkel's strategy in the region for 2021.

Master In Marketing, Communication And Rrpp, Marketing

Master In Fashion Companies Management, Fashion Business

Bachelor Of Business Administration - Bba

Semester Abroad, Business Administration And Management

High School Diploma