Responsible for developing and delivering top-of-funnel products to acquire and enable new Loan Officers and Real Estate Agents to grow their business, within the B-to-B channel.- Strategic owner of multiple digital products including: websites designed for new partner acquisition, a marketing automation tool to enable partners to grow their client base, a business portal to help partners efficiently manage their business, and a loyalty program to grow share of wallet

Led the 2021 re-stage of a 65-year old, multinational beauty brand to ensure relevancy in the era of social influencers and selfies.- Led the creative and go-to-market planning for one of the largest global launches in Amway history (50+ countries)- Responsible for development and delivery of go-to-market activations across: social, commerce, physical presence, interactive marketing, SEO, CRM, training, and in-person field activations- Delivered a global body of research, including a beauty customer journey and personas used to design the most impactful end-to-end customer experience- Guardian of global brand building activities like development of brand standards, marketing collateral, and field activations- Managed the program schedule and a multimillion-dollar annual budget to ensure the timely delivery of all cross-functional deliverables- Responsible for multimillion-dollar agency relationship with one of the world’s largest advertising companies including contract negotiation, development, and creative campaign execution- People leader responsible for the development of both a direct and a diverse, cross-functional team

Multi-million dollar Portfolio Manager for Amway’s connected (IoT) products which included: an air purification app, weight management app, beauty durable app, and cooking device app. - People leader for a group of talented agile product owners, user experience designers, and business analysts - Led the digital product development for Amway’s first connected (IoT) product, Atmosphere Sky which launched in 15+ countries- Piloted and evangelized agile product development and product lifecycle best practices within the digital and marketing organizations- Identified flywheel opportunities across the discreet product portfolio to amplify the multi-product user’s experience and the distributor's service capability- Developed an Artificial Intelligence (AI) Maturity model to leverage AI/ML capabilities across the organization, in service of our sales force - Nurtured emerging technology opportunities for the organization including a Virtual Reality (VR) & Augmented Reality (AR) maturity model- Responsible for setting the vision and change management process for Amway’s IoT products in beauty, durables, and nutrition- Led the governance, market readiness, and program status for the global Hybris rollout including weekly reports to our CEO and COO

Responsible for enabling brand strategy by providing digital brand support and product development across all Amway brand categories (beauty, nutrition, durables, and home care).- Led a cross-functional team to develop eight brand microsites on Adobe Experience Manager (AEM), which launched in more than 10 markets, with 20+ implementations- Developed a global, web governance and analytics strategy for execution across Asia Pacific, Greater China, Europe, India, South Africa, and the Americas- Managed the development and distribution of a monthly global SEO scorecard and annual reputation study- Product Owner for a responsive-web, global nutrition product recommender, deployed in 15 markets

Year-long expat assignment located in Seoul supporting digital marketing and product management in South Korea and Asia Pacific. - Co-developed a social strategy for Asia Pacific including designing and leading a Human Centered Design workshop to deliver an analytic and content strategy - Product Owner for a global skin health analysis device with targeted incremental sales impact of 15% for the skincare category- Asia Pacific Product Owner for a digital magazine built on Adobe Experience Manager

Responsible for supporting our global distributor force by ensuring their needs were represented in the development of a global distributor business tool. - Developed and executed the integrated marketing plan for a global distributor business tool - video, ads, customer service, and user manual- Responsible for managing the UI/UX development for a business management tool for Distributors

Global CRM campaign manager for Asia, Europe, Latin America, and North America with responsibility for supporting the beauty, nutrition, durables, and home care categories through omnichannel campaign design, project management, and analytics. - Co-developed an optimized global, CRM/SFA strategy through a six-month, iterative design process- Led cross-functional teams to develop, manage, and measure global CRM and digital campaigns with $10K-$100K budgets for beauty, nutrition, durables, and personal care categories- Leveraged RFM analysis, financial and predictive models to create targeted, impactful CRM campaigns to drive key sales metrics - such as targeted incremental sales increase between 7.5-9% by channel/market

Social Recruiter for the College Talent Acquisition Program who personally interviewed and onboarded more than 350 interns and recent college graduates for a variety of functions within Amway. - Led the design and implementation of the social recruiting strategy for the Intern and Early-in-Career programs- Responsible for nurturing and growing brand awareness at 10+ University campuses- Designed and administered the West Michigan Intern Olympics with participation from 4+ companies

Coordinated large-scale interviews with hiring managers and performed phone screens with intern candidates. Executed all pre-hire activities for interns, including drug screens and background checks. Interacted cross functionally with multiple departments including IT, Finance, Research and Development, Marketing, Product Supply, and Manufacturing.

As a volunteer for the Grand Rapids Hispanic Festival (50-65k estimated attendance in 2014) my scope of influence included managing across all work streams of the hispanic festival including the other volunteers and their respective work streams. Additional scope included the Hispanic Center’s brand refresh, leading and developing the Hispanic Festivals marketing strategy, managing the marketing development, sponsor outreach, and budget.

Tuesday contributor, writing about all things intern related.