Sara (Chapman) Scofield Email and Phone Number

- Led a team of 39 employees crossing all digital marketing channels and an internal creative agency- Implemented cohesive marketing strategies across email, web, social, on-air promotions and paid media for new brands, premiers, vendor anniversaries and storewide events- Managed a 4M budget consisting of creative agency operations, marketing spend, and third party vendor support- Extensive partnership and work across all functional teams including on-air programming, merchandising, planning, and legal. - Partnered directly with vendors to outline marketing strategy supporting on-air initiatives via digital and traditional channels. - Developed dashboards with web analytics to identify and report on KPI’s across channels

- Subject matter expert in digital marketing strategy across the Marketing Solutions Suite set of clients- Analyzed clients digital marketing programs including but not limited to a full review of campaign workflow, design, and metrics followed by a formal presentation of opportunities and recommendations- Built and maintained relationships with internal and external clients and viewed as an accredited partner.- Worked on cross-functional teams (sales, legal, development, implementation, etc…) to drive client strategy based on client business objectives.

- Led the email & digital communication strategy across the enterprise organization while supporting multiple businesses, managing member & non-member contact strategies and partnering with technology, legal, and creative. - Led the migration from an outdated email platform to Salesforce Marketing Cloud proving a 154% return on investment.- Built up a team from two to five highly skilled marketers to support the overall strategy and deployment of up 7M emails per month an increase in 100% over 4 years. - Transformed a basic level "batch and blast" email program to align to the company vision of communicating the right information to the right people at the right time by creating complex dynamic email programs and resulting in an 80% increase in open rates and decrease of 15% in unsubscribe rates.- Nurtured relationships with multiple business owners to partner on their marketing strategy and how to translate it to email communication over time.- Created and helped build behavior based member onboarding journeys within Salesforce Marketing Cloud, resulting in close to 40% increase in new member engagement.- Partnered with technology & developers to move toward a cohesive experience from web to email.- Built up a relationship and brought on a mobile platform to begin standing up a mobile communication strategy.- Created a mobile app communication strategy to begin in a phased approach over 6 months.

- Managed client relationships for over half of overall client base. - Created and built out strategy for ongoing email campaigns, including ad-hoc email programs, testing strategies, and automated campaigns.- Created ad copy for both Search and Social PPC- Built productive affiliate marketing strategies through the top affiliate networks. - Consulted on overall email strategy with clients ranging from lead generation through CRM tools to ecommerce. - Managed a team of Interactive Account Managers and helps build out internal operations process for a fast growing company. - Created and built PPC campaigns for a range of clients and budgets with methods around standard PPC, remarketing and display. - Helped build strategy around social media presence through ongoing monitoring, demographic/audience testing, SEO friendly content, and paid ads- Worked with clients to make recommendations for stronger SEO through technical coding best practices as well as content optimization. - Regular blog writer for OMI with a focus on email strategy.

- Helped identify, create, and build out a local paid search strategy for over 10,000 financial advisers. - Created the strategy and managed all corporate emails including building out a new monthly newsletter email and testing strategy.- Worked with internal business teams to manage content and creation of all email campaigns- Partnered with the media team to link up digital media strategies and all email campaigns- Worked with outside business units as an email subject matter expert to consult on new projects and help with management of programs

- Strategized and helped build out a templated email program for Carlson Hotels by partnering with the client, user-experience teams, creative, and the email service provider.- Managed a full RFP from front to end to bring on a new Email Service Provider to be used by existing and oncoming clients- Helped create an enterprise email solution for a franchise focused company.- Was brought in as the email subject matter expert to consult on internal projects- Managed a team of media planners with a focus on PPC and online media programs. - Partnered with Google, Yahoo & Bing to help manage large scale, high budget, and complex PPC campaigns for clients

- Created, managed, and executed all corporate emails to clients. - Managed and produced monthly webinars to clients- Worked closely with the internal Marketing Communications team to identify website redesign user experience and online marketing best practices.- Built out initial PPC campaign for the company

- Managed a key set of accounts to create marketing strategies through various online tactics- Created and executed email marketing campaigns through best practices and ongoing testing.- Helped managed overall product launch and "go-to-market" for clients, - Worked with clients on building plans for new customer acquisition and ongoing customer renewal.