Spearhead media relations for all beauty and wellness/lifestyle accounts at Sandrine Charles Consulting. Supporting the launches for BIPOC-focused marketplace Thirteen Lune, skincare brands DPTMNT and Namesake Skincare. Along with being the key lead for KNC Beauty and Hoo Raa lifestyle brands. While also supporting new business opportunities for agency.

Strategizing PR initiatives for beauty, wellness and lifestyle brands and other agencies. Personally managed the launches of various brands including: CurlMix, 4C ONLY the first natural haircare brand focused on 4c hair type. Assist with awareness for BK Yoga Club, Movies in Your Car - first Black-owned drive in movie theater in NYC.

Managed beauty brands such as: Vichy, L:a Bruket, Moda Brushes, Ambi Skincare, Black Opal, YUNI Beauty, Shu Uemura and Dedoc Intimate Skincare to name a few.

Manage daily content coverage monitoring, clippings and placement reports. Update media database and account files Secure media placements; assist in pitching and media outreach.Create and assemble press materials, press kits and product shipments.Coordinate event logistics and budgets. As well as creative deliveries and editor send outs.Manage intern program.

Prepare Red Bull clippings. Research events in the NYC area for Red Bull to sponsor. Organize database of events and outreach.Brainstorm creative ways for Red Bull to organically support a brand/event. Manage event setup. Compile weekly expense reports and event recaps.

Organized annual Move You Body event in support of Michelle Obama’s “Let’s Move” Initiative. Prepared 600 schools nationwide to perform a flash workout. Pitched and planned the main events in NY and LA. Reached 900K YouTube hits.Developed content for social media accounts. Created company's Pinterest account. Established partnership with WAT-AAH! community influencers. Update followers of WAT-AAH! by writing press releases and blog posts. Identified media clippings. Planned sponsorships, fan contests and events targeted towards kids and teens in the community.

Generate daily social media content for Twitter, Facebook, Tumblr and Instagram accounts

Collaborated with clients, such as EFactor.com in executing meet-up events and website promotion. Brainstormed event topic ideas. Researched speakers, venues and caterers for entrepreneurial programs. Moderated panel discussions. Assisted in promotion of EFactor brand at entrepreneur expo. Facilitated media push. Managed Janine Just social media and blog.

Assist Production Coordinators on the HGTV show "Selling NY"

Hosted Penn State student radio station's weekly urban music program, “Jam91"Maintained the operating board, Federal Communications Commission and station logs during shiftsEdited music for air playProvide discussions and reviews on music and hot topics in the Hip Hop industryHave on air phone calls

Support sponsor initiatives and on court promotions for Penn State Basketball.

Thought of daily topics for on-air personalities to discussResearched other competitive morning shows and made daily reports on how to improve our showFind celebrity gossip stories for the “Rumor Report” segmentFound information on guests who came to the show for interviews

Created weekly reports on sales accounts for Optimum Homes and AutosResearched competitive realtors, auto dealers, and cable companiesDesigned step-by-step guides for Account Executives to use when obtaining new clientsPrepared and revised sales kits for Account Executives