Sara C. Email & Phone Number

United States

Needham, MA, US

Atlanta, US

• Successfully contributed to website traffic growth and audience acquisition via effective keyword research, writing/editing metadata, communicating guidance for content plans and providing weekly, monthly and ad-hoc.
• Improved operational efficiency and education by establishing SEO best practices and workflows, developing custom SEO training materials and teaching SEO classes to editorial teams.
• Forwarded the effort to provide data-based recommendations to editorial, programming and video teams across a global company through relationship building, real-time feedback and creating custom Adobe Analytics.

Atlanta, US

• Launched SEO program at CNN, including workflow/process development, leading trainings, developing strategies for each site section, refining real-time and long-term keyword research and building relationships with.
• In 2015 CNN was recognized as one of the fastest growing websites with organic search traffic

Atlanta, US

• Wrote, edited and built articles as a contract producer for CNN Health
• Increased search traffic to the health section by 200% via monitoring real-time and daily Google trends and pitching content ideas and optimizing existing stories with that data.
• Updated the CNN Health Facebook page with breaking stories and evergreen content, and coordinated updates to seasonal content for promotion on the website and social.
• Completed an analysis of the website's site sections and built dashboards in Adobe Analytics in order to identify trends in top content, establish the baseline performance of articles and make editorial recommendations.

Atlanta, Georgia, US

• Assisted in the digital launch of a new Turner brand and website, including optimizing all articles for search engines, pitching content ideas, writing, editing and managing article assignments with 20 freelancers
• Published 865 original articles and 57 multimedia challenges based on holidays, monthly themes and trending health topics in a nine-month period with three other editors
• Compiled web and social media analytics into weekly and monthly reports, sharing insights with the editorial team to improve audience engagement and traffic
• Developed editorial relationships with CNN.com to provide partner content links and articles on a weekly schedule, coordinating content around sponsorship needs and news stories
• Managed a content review process with a 40+ person professional medical review board of doctors, nutritionists, personal trainers and mental health experts to approve all health content published on the site

Marina Del Rey, CA, US

• Increased user engagement and drove traffic to areas of need using Adobe Analytics and Excel to track trends/popular content, find areas for optimization and select content for site programming on the HowStuffWorks.com.
• Produced monthly publishing reports to summarize/highlight site traffic and make recommendations of content to feature.
• Published digital content on schedule (lists, quizzes, image galleries, articles), making sure AP style, SEO best practices and editorial standards were met.
• Managed updates and meta data for 10,000 URLs, collaborating with editorial to create/research new content, edit outdated content and confirm completion of projects for ad sales.
• Developed and built new site taxonomy based on keyword research, content/client needs and show support initiatives.
• Improved efficiency of publishing operations and CMS tools by working across teams to propose process and system enhancements, test solutions and implement new ways to track and report on data.

Atlanta, GA, US

Researched and wrote articles and opinion pieces on current events, social/urban issues and community activities in Atlanta.

US

Wrote reviews and essays, adhering to production schedule, and edited neighborhood descriptions, nightlife and community information for the 2006 Not For Tourists Guide to Atlanta

Atlanta, GA, US

Developed informational materials, ordered books for professors and created more efficient systems of organizing and retrieving information in order to quickly assist students and staff while taking graduate-level classes.

Atlanta, GA, US

Wrote and edited content for the non-profit's quarterly journal on environmental and green building topics.

B.A., English/Writing

Graduate Coursework, Digital Communication And Media/Multimedia