Following a project completed during the MSc in Social Media Marketing, was then appointed for a free lance collaboration to support the development and execution of the new online marketing and branding strategy Responsibilities• Analysis of competitors and related market strategies, consumer confidence analysis, monitoring of forums, blogs, social networks and news sites• Development and execution of social media marketing strategy• Creating and managing Facebook, Pinterest and Instagram pages. Setting up and managing advertising campaigns and contests on social media platforms.• Blogging: research, production and editing of SEO optimized articles for the company blog• Producing reports and qualitative analysis.

Responsibilities: - Provides daily direction and communication to employees so that customer service calls are answered in a timely, efficient and knowledgeable manner.- Provides continual evaluation of processes and procedures. Responsible for suggesting methods to improve area operations, efficiency and service to both internal and external customers.- Provides statistical and performance feedback and coaching on a regular basis to each team member.- Writes and administers performance reviews for skill improvement.- Available for employees who experience work and/or personal problems providing appropriate coaching, counseling, direction and resolution.- Ensures employees have appropriate training and other resources to perform their jobs.- Responds to and resolves employee relations issues expressed by team members.- Creates and maintains a high-quality work environment so team members are motivated to perform at their highest level.- Addresses disciplinary and/or performance problems according to company policy.- Prepares warnings and communicates effectively with employees on warnings and makes effective/appropriate decisions relative to corrective action as required.- Assists the manager with daily operation to include the development, analyses and implementation of staffing, training, scheduling and reward/recognition programs.- Works as a member/leader of special or ongoing projects that are important to area/process improvement.- Shares continual responsibility for deciding how to manage the employees, ensuring calls are handled efficiently and effectively.- Establishes work procedures and processes that support the company and departmental standards, procedures and strategic directives.- Uses appropriate judgment in upward communication regarding department or employee concerns.

Day-to-day communications through telephone with clients based in Italy. Working together with the Content Manager and I am therefore also responsible for supporting our partner in Italy –one of the leading directory companies operating within the Italian market - with their questions and requests.Handle a large amount of outbound calls per day whilst achieving predefined targets.Manage customer contact actively and pro-actively, handle questions and requestsGather assets for projects from clientsSuccessfully obtain customer inputs and prepare these for internal production for website andvideo projectsPerform work quality assessments and feedback, to ensure highest quality standardsOrder intake and tracking through order management system, keep order management systemsup to date.Be client facing as well as liaise with internal production resourcesSupport in project and process coordination and reportingSupport in development of new products and formatsIdentify manual / inefficient processes and work with the responsible people to implementimprovements in functionality and efficiency.

Responsible for carrying out a range of duties to support a wide scope of marketing and PR functions being responsible for building and ensuring a consistent image for the company, one that will make a positive impression on prospective customers.Responsibilities: • Compiling a list of decision makers who can be contacted in the future.• Creating email alerts that include product mentions.• Acting as a brand ambassador for the company.• Preparing memoranda, letters, proposals, charts, tables and other documents.• Identifying the exact sort of customer that the company wants to reach.• Coordinating a wide range of marketing communications.• Creating weekly reports of competitor activity.• Following up email marketing campaigns.• Scheduling calls and confirming appointments.• Researching target audiences.• Keeping the marketing database up-to-date by inputting new data, updating old records and performing cross checks.• Tracking marketing efforts and monitoring results.Digital PR:• Processing of the editorial calendar;• Responsible for relations with bloggers, influencers, trendsetters and consumers;• Creation and distribution of press releases, and managing press & media contacts.Seo Optimization:• Analysis and selection of Titles, Meta Tags, Description, Heading Tags, Alt Tags for images;• Revising and editing web content;• html and css code cleanup;• Link building and keyword placement activitiesAchievements:Created a unified database of contacts

Responsibilities:• Editorial content: Responsible for publishing fresh editorial content on both ebay and store website (Volusion), relevant to audience and in sync with SEO strategy. Publishing listings directly on the site and ebay in an autonomous way and with great attention to details. Researching and writing articles for the company blog http://urbanattitudeblog.wordpress.com• SEO copy: Writing SEO copy, based on a keyword brief. Followin SEO guidelines to optimise on-page cop• Social Media support : Developing the social media presence on Facebook primarily, under the guidance of the Marketing manager• Customer Care: Supported the management of orders and accounts