Digital Marketing Analyst
CurrentContributing to one of the companies leading strategic initiatives of digital transformation. Support several marketing pillars including range brand media communications, eCommerce, marketing technology and DTC products on marketing analytics, data integrity, modeling, visualization and business insights.• Support range brand media measurement planning: provide in-campaign and post-campaign guidance on KPIs, data visualization and insights• Establish websites and media campaigns with UTM and GA tracking capabilities for user acquisition and engagement data and insights• Work on project-based business analysis to identify portfolio-level business insights