As Managing Director and Co-Founder, I led the strategic vision and operational execution for Amalia Home Collection and Chelsea Trading & Import Corp. during a transformative period of growth and innovation.Strategic Leadership: Developed and executed comprehensive marketing plans and strategies across all business channels, ensuring alignment with overall business objectives.Financial Oversight: Managed the final P&L balance sheet, set annual budgets, and established sales forecasts, achieving financial targets and sustaining profitability.Commercial Strategy: Defined and controlled commercial and marketing strategies, driving business growth and market expansion.Team Management: Supervised the commercial director and sales team, fostering a high-performance culture and ensuring achievement of sales goals.Operational Management: Oversaw all aspects of the business, including IT, design, administrative, and marketing departments in Portugal, ensuring seamless operations.Sales and Margin Targets: Held responsibility for all sales and margin targets, devising strategies to achieve and exceed sales plans.Key Negotiations: Negotiated with key customers, department stores, and business partners to secure profitable deals and partnerships.Private Label and Product Development: Managed private label business, collaborating with clients on product development, design, and technical construction.Brand Management: Directed the Amalia Home Collection brand, including creative direction and conceptual design, ensuring brand consistency and market appeal.Project Management: Led the development and launch of the company website and online sales platform, enhancing digital presence and e-commerce capabilities.Trade Show Coordination: Coordinated and participated in all trade show exhibits, enhancing brand visibility and networking with industry leaders.

Recruited top-tier talent in Brazil, focusing on target selection and competence-based interviews.Ensured profile alignment and conducted direct interactions with clients to meet their specific needs.Mapped the market according to clients' requirements, providing comprehensive market research and client prospecting.Gathered market intelligence on key players to develop and implement effective commercial strategies.

International Business Development:Conducted regular meetings and negotiations with clients across New Zealand, Australia, China, Japan, India, Canada, USA, Mexico, Brazil, UK, Ireland, Spain, Italy, Greece, and Germany.Organized and participated in major textile fairs such as Heimtextil in Frankfurt, Maison et Objet in Paris, Market Week in Manhattan, Tokyo Lifestyle in Tokyo, and Têxtil House South América in São Paulo.Conducted worldwide home textile market research to identify trends and opportunities.Marketing Manager:Coordinated the creation and development of catalogues and the company website.Monitored the creation of new textile brands for various markets, segments, and countries.Promoted and disseminated "The Embassy Collection."Managed the commercial team, ensuring alignment with marketing strategies and objectives.Conducted extensive fashion trends research to inform product development and marketing strategies.

Experienced Key Account Manager specializing in customer management, product development, and order fulfillment. My key responsibilities include:Customer Management: Track and manage client interactions, ensuring responsive and personalized service.Product Updates: Inform clients about new collections and designs, providing tailored recommendations.Home Textile Coordination: Oversee the creation of home textile collections based on client requests, ensuring smooth execution.Order Monitoring: Manage the development and production process, ensuring timely and high-quality delivery.Committed to building strong client relationships and delivering exceptional results.