Digital Marketing Production Supervisor
Current-Administer the full development of content and maintain the marketing schedule to ensure all items are on track and delivered timely.-Run weekly marketing production meetings and collaborate with internal teams and external vendors to ensure materials are delivered within time and scope.-Oversee, direct, and implement content development for all SteelMaster's outbound marketing initiatives for the company’s four sales teams -Create and implement targeted email as well as text marketing campaigns to new and current customers.-Oversee, direct, and implement content development for all SteelMaster's inbound marketing channels including English and Spanish websites. -Train, supervise, and collaborate with Digital Marketing & Social Media Specialist and International Marketing & Sales Support Specialist -Develop content strategy and execute production in alignment with outlined SEO goals including general website content, blog content uploads, and photography/design elements. -Maintain, create, and test paid media campaign landing pages to support lead generation priorities.-Support the Director of Marketing as the point of contact during absences or vacations.-Responsible for the development of SteelMaster's branding and public relations strategy (media coverage, awards, etc.).-Coordinate special production efforts-Oversee, direct, and implement content development to support specialty lead generation and nurturing. -Design online, print, and PDF sales tools to assist sales (product guides, website promotional images, brochures/print ads and paid media ads). -Direct campaign automation needs with the Marketing Data Specialist to support lead nurturing initiatives.-Coordinate sales training sessions on marketing services and operations and provide post-training support to sales representatives.-Participate in internal leadership training and cross-department collaboration sessions as appropriate.
