Sara Mazzoni Email & Phone Number

Sydney, New South Wales, Australia

Sydney, Australia

• Develops global marketing campaigns and tracks budget—effectively building brand awareness, enhancing audience engagement, driving traffic to website/social media, and increasing enrolments across six international campuses.• Project manager for Shillington's 2016 international rebrand and new website, working with many stakeholders, designers and consultants. Responsible for copywriting, content creation/curation and CMS input/management. Developed and executed launch materials and promotions.• Directs social media strategy and acts as daily community manager across platforms on global scale. Orchestrates day-to-day content creation and scheduling for Facebook, Instagram, Twitter, Pinterest, Tumblr, and LinkedIn. • Manages, writes/ghostwrites, curates, and edits Shillington Design Blog, resulting in a 218% increase in sessions within first year.• Partners with senior staff to establish global advertising strategy (print, digital, social, radio, podcasts) and designs print/digital content according to style guide and specifications. Manages Australian media relationships with Frankie, Collective and more.• Spearheads global email marketing through MailChimp. Refined and enhanced EDM strategy by (1) creating a monthly global newsletter to unify brand and amplify top content and (2) improving pre-course email communication with students.• Strengthens and formalises creative industry relationships through content collaboration, profiling guest lecturers, and hosting partnered events. • Additional projects: (1) Launched alumni network to formally connect 5,000+ international graduates online and in-person (2) Sets content strategy, oversees production, and writes/ghostwrites for in-house design publication Shillington Post and (3) Led charity project to send a Shillington graduate on sponsored work opportunity to top Melbourne studio and Tanzanian school.• Manages, trains, and mentors Marketing Coordinator and Marketing Assistant.

Brisbane, Australia

Woolloongabba, Qld

• Managed social media strategy, developed creative content, and cultivated online communities (Facebook, Twitter, Instagram, Pinterest), resulting in increased community engagement and continued growth of total social media followers.• Developed client relationships through efficient communication and personalised customer service throughout the consultation, quoting, invoicing, designing, printing, and delivery stages.• Designed custom invitation suites and corporate stationery for a wide variety of clients by independently presenting concepts, revising with client feedback, and preparing artwork for print.• Implemented streamlined solutions to organise studio records, handle invoices, and manage studio traffic flow for client projects with varying scopes and competing deadlines.• Spearheaded the recruitment, hiring, training, and management for Little Peach Co.'s eight-week internship program, resulting in meaningful (and mutually-beneficial!) experiences for seven young graphic designers.• Oversaw product updates, fielded incoming orders, and arranged swift shipment of products from Big Cartel online store.

Woolloongabba, Qld

· Managed social media strategy, developed content, and cultivated online communities (Facebook, Twitter, Instagram, Pinterest) resulting in increased community engagement and growth of social media followers.· Organized press launch to introduce studio, resulting in coverage across targeted media platforms including Map Magazine, Brisbane Magazine, The Urban List, The Weekend Edition, ProPrint, Hitched, and many local blogs.· Designed custom invitation suites and corporate stationery for a variety of clients by independently presenting concepts, revising with client feedback, and preparing artwork for print.· Developed client relationships through efficient communication and personalised customer service throughout the quoting, invoicing, designing, printing, and delivery stages. · Built industry relationships by facilitating collaborations with fellow vendors for styled magazine shoots, showcasing at special press events, and contributing written content to design and wedding websites.· Web designed the Little Peach Co blog on WordPress and wrote monthly content to share studio stories and enhance SEO.

Brisbane, Australia

· Supported offline Yelp promotions at local festivals, fairs, and events.

Brisbane, Qld

· Served as an ambassador for CATC Design School at career fairs, panel discussions, and open nights to drive student recruitment efforts.· Maintained up-to-date product knowledge on all six brands across the THINK Education Group to inform and advise a wide variety of potential students.· Led engaging and informative campus tours for prospective students and families.· Assisted with a variety marketing duties across the domestic team, including cold-calling, event set-up, and other administrative tasks.

Washington D.C. Metro Area

• Developed content, designed, and organized print production of new Employer Recruiting Guide.• Worked with Employer Relations team to plan strategies and organize logistics for large-scale career fairs and was solely responsible for design collateral and targeted promotional efforts.• Assumed management and promotion of four-part speaker and networking series and conducted survey to evaluate student interest and behaviors in planning for future events.• Collected content, re-designed web format, and distributed two editions of a weekly student e-newsletter.• Oversaw day-of logistics for on-campus interview days and information sessions to build and enhance relationships with top-tier employers and GWSB students.• Served as F. David Fowler Career Center representative on GWSB Communications Committee to increase collaboration between offices and departments.

Washington D.C. Metro Area

• Acted as face of LivingSocial on group adventures including horseback riding, white water rafting, zip-lining, festivals, etc.• Engaged with patrons and vendors while maintaining control of event logistics and safety.

Sydney, Australia

• Secured extended contracts with Amadeus IT Pacific for reception, administrative assistance; National Australia Bank for data management.• Selected for temporary administrative and street-marketing assignments with Bain & Co., Deloitte, Integrated Media, and XYZ Networks.

Los Angeles, Ca

• Wrote, edited, and distributed promotional content for weekly Ford Theatres e-blast, internal L.A. County publications, and online promotions.• Managed web content and updates to Ford Theatres & L.A. County Arts Commission CMS websites including homepage, event pages, photo galleries, and newsroom.• Implemented and managed logistics for season-long online audience survey and routinely gathered and synthesized data to present research findings to senior staff.• Coordinated season-long deadlines as liaison between the Ford Theatres and 40+ producing arts organizations for summer season and winter new play series.• Oversaw event logistics and served as a representative for a variety of workshops and press events.

Los Angeles, Ca

• Spearheaded volunteer recruitment for HomeWalk 2009 by leveraging telephone and email networking, which resulted in enlistment of 50+ volunteers.• Wrote original articles, collected and edited content, and managed monthly distribution of iTeam internal e-newsletter.• Pitched L.A. radio stations to broker free air-time for United Way PSAs.

Denver, Colorado

• Initiated contact with 200+ Colorado businesses to articulate organization's mission and secure donations for annual auction. • Researched and presented potential products for the first-ever “Green” Auction. • Designed a selection of event logos and promotional materials for special event.

Greater Los Angeles Area

• Designed promotional materials including e-blasts, fliers, and press releases to increase awareness of upcoming events and further promote organization's mission.• Wrote original articles, conducted interviews with program participants, and edited submissions for quarterly newsletter.• Assisted with logistics and represented organization at off-site performances, donor-recognition events, and community festivals.• Synthesized participant survey results, analyzed demographic information, and documented testimonials to strengthen program statistics.

Lake Success, Ny

• Assisted senior staff with planning, coordination, and execution of large-scale charity auction and volunteer-recognition event.

Greater Los Angeles Area

• Assisted with planning, coordination and execution of private events including weddings, Bar & Bat Mitzvahs, and corporate functions.• Oversaw cross-communication throughout all stages of event management to meet deadlines, implement styling tactics and logistics, and enhance both client and vendor relationships.

Denver, Colorado

• Planned, organized, and publicized Open House event to introduce agency to Colorado entertainment and creative industries.• Created and implemented administrative systems (phones, shared server, physical files) to enhance efficiency for the agency's first three months.

B.A., Public Relations (Minor: American Studies & Ethnicity)

Activities and Societies: USC Program Board, Daily Trojan Public Relations Team, USC Troy Tones A Cappella, USC REAL Leadership Program.

Diploma, Graphic Design

Education record

International Exchange Program Spring 2008

Education record

Summer Session 2007

Education record

Summer Session 2004