Coordinated the executive members of Argyle by acting as their point of contact for our high-touch forum events. Assist members on-site to ensure event quality and evaluate event performance. Construct mailings, flows, and campaigns within Marketo to best reach our audience. Respond to member queries in a constructive and timely fashion to support our community. Compile in-depth membership ratios, broken down by C-suite, VP+, and Director+ registrants per event. Utilize marketing automation platforms to create HTML emails and content newsletters. Manage and schedule campaigns for lead generation. Create and evaluate marketing approved leads (MALs) in Salesforce and assign to sales associates as appropriate.

Handle all marketing responsibilities for Social Sciences program. Schedule andexecute over 50 email campaigns per quarter. Manage and produce social mediacontent across various outlets. Create seasonal catalogs and curriculum plannersused throughout the year for sales and marketing, as well as any additionalmarketing collateral required. Organizing for review copies to be sent to variousrelevant journals and adding positive reviews to database. Competitive titleresearch to stay ahead of marketing trends in the market. Qualifying new leads.

US Marketer for the Politics, Classical Studies, and Film & Media titles- lead marketerWork with a team of six marketers responsible for promoting Bloomsbury's academic titles in North America.• Marketing over 500 titles a year in Politics, Classical Studies, and Film & Media in North America• Plan and develop 25-30 email campaigns each quarter that fit an editorial and marketing strategy.• Coordinate and publicize author events, launches, and interviews with various outlets for key titles.• Create marketing strategies within an approved budget for each title and present these marketing plans for key• titles at semi-annual meetings.• Collaborate with marketing, editorial and design teams on production of annual subject catalogs.• Analyze performance of marketing procedure to identify the best opportunities for optimization, notably in• advertisements and exhibiting opportunities.• Spearhead the creation of blogs and social media content across various outlets mindful of SEO.• Coordinate pre-show and post-show activities at six trade shows annually within a budget.• Update company website with product banners and build promotional sales on the website• Assistant to Marketing Manager• Intern coordinator for academic marketing team

Enhanced and organized tests and homework materials for all classes for more conveniencePerformed office duties including answering phones, sending emails, and filing and receiving payments

Helped to showcase visual books online by adding images to website catalogueUpdating online database with html coding for websiteCreate and update existing TI sheetsReviewed manuscripts for consideration and wrote readers reportsSent out sample books, press releases/kits and catalogues to various reviewers and book fairs

Assisted in the building and launching the new websiteSent invitations, created gift baskets, and helped set up for the Inaugural John G. Neihardt Lecture. Proofread order forms and put together back ads for books in productionWrote press releases for upcoming publications as well as gathering feedback on previously published booksSent out review copies for journal and magazine reviews as well as other promotional materials

Answered queries and handled vendor issues in the sales departmentCreated and updated several databases, including the Texas School District program of over 1200 schoolsProofread catalogues and short books for the editorial departmentSent out sample books, press releases/kits and catalogues as part of the marketing departmentReorganized crucial files and mailing lists

Created packets for informational meetings to recruit sponsors for borough wide eventCoordinated and implemented marketing initiatives for forthcoming events