Sara Colzani

Sara Colzani Email and Phone Number

Marketing & Event Manager | Digital | Advertising| Social Media | UX/UI | Docente Digital Marketing @ MP Group
milan, lombardia, italy
Sara Colzani's Location
Cinisello Balsamo, Lombardy, Italy, Italy
Sara Colzani's Contact Details

Sara Colzani personal email

About Sara Colzani

Imprenditrice digitale, consulente e formatrice specializzata in Digital Marketing con più di 20 anni di esperienza in strategie di comunicazione e event planning.Sono il fil rouge che lega il reparto marketing a quello più tecnico, trasformo progetti creativi in soluzioni performanti costruendo un brand asset attraverso la creazione di web site, social media management e digital ads….e/o event planning.Ho creato e portato al successo un’agenzia di comunicazione a Milano, ideato e realizzato format di eventi e manifestazioni dedicate a diversi target come famiglie o dogowner e ora progetto media plan crosscanale sfruttando la mia esperienza dalle mille sfumature.Sono Docente per corsi di specializzazione in Digital Marketing Strategy, Web Design & Seo copywriting per renderli risorse concrete per creare business..Tra i brand con la quale ho avuto il piacere di lavorare: Mondadori, Blogosfere, LeroyMerlin, Prénatal Retail Group, Giochi Preziosi, Parmigiano Reggiano, FBIItalia, Generali Italia, Versalis-Eni….Semplifico la complessitàHo la capacità di andare al cuore dei problemi e di tracciare la rotta per risolverli e cerco di guidare in questo processo i clienti e i colleghi di altri reparti. Penso da Creative, agisco da problem solverCerco di pormi domande, cerco di grattare la superficie delle cose per capire il comportamento delle persone. E cerco di mettere a frutto tutto questo sporcandomi le mani con i vari task quotidiani.Sono affamata di trend e fenomeni socio-culturaliSono un po' nerd dei social e del web, amo la cultura pop e scandaglio ciò che mi circonda in cerca di segnali per interpretare il contesto in cui viviamo. Amo i dati I numeri e le statistiche sono mio pane quotidiano....da decifrare, leggere report e analisi, indirizzare ricerche quantitative e qualitative per dare forma al pensiero strategico.-----------------With a profound understanding of digital marketing strategies, I'm in charge in designing and implementing strategies that not only capture attention but also drive meaningful engagement. My expertise spans across SEO, social media marketing, content creation, and email marketing, allowing me to craft holistic strategies that resonate with several audiences.As Event Manager, I put a keen eye for detail and a passion for creating memorable experiences, from conceptualization to execution with precision and creativity. I match digital marketing techniques with event planning, ensuring that each event is not just an occasion but a pivotal marketing moment, generating buzz and fostering connections.

Sara Colzani's Current Company Details
MP Group

Mp Group

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Marketing & Event Manager | Digital | Advertising| Social Media | UX/UI | Docente Digital Marketing
milan, lombardia, italy
Website:
mp-group.it
Employees:
6
Sara Colzani Work Experience Details
  • Mp Group
    Communication & Event Manager
    Mp Group Sep 2024 - Present
    Milano, Lombardia, Italia
    As a Senior Event Manager at MP Group's Milan office, I lead and oversee the execution of high-profile corporate and private events, ensuring every detail aligns with the client’s vision and objectives. With a focus on project management, creative design, and operational excellence, I handle end-to-end event processes, from initial concept development to post-event evaluation.Key Responsibilities:- Develop comprehensive event strategies based on client needs and brand objectives, providing tailored solutions for both corporate and private events.- Oversee event budgets, timelines, and resources to ensure efficient and timely delivery within allocated parameters.- Collaborate with cross-functional teams, including vendors, designers, marketing teams, and external partners, to guarantee seamless event coordination and execution.- Lead contract negotiations and manage supplier relationships to ensure high-quality service and cost-effective solutions.- Ensure all logistical aspects of the event are meticulously organized, including venue selection, catering, entertainment, and technical setup.- Maintain ongoing client communication and act as the primary point of contact to ensure alignment throughout the event lifecycle.- Conduct post-event analysis to assess the event's success, gather feedback, and implement learnings for continuous improvement.- Manage a team of event coordinators and support staff, fostering a collaborative and results-driven environment.Skills: Event Planning & Management | Budgeting & Cost Control | Vendor Management | Client Relations | Team Leadership | Contract Negotiation | On-site Event Coordination | Logistics Management | Virtual & Hybrid Events | Post-Event Reporting
  • Fabbrica Di Lampadine
    Freelance Trainer
    Fabbrica Di Lampadine May 2024 - Present
    Milano, Lombardia, Italia
    I am a freelance teacher at Fabbrica di Lampadine, a training center that offers innovative, effective and modern training solutions. I mainly work on courses planned on a web-based solutions such as Personal Branding, Social Media Managing
  • Sara Colzani Creative Thinker
    Freelance Marketing Strategist
    Sara Colzani Creative Thinker May 2018 - Present
    Milano, Italia
    Freelance as Digital Marketer & Strategist, Social Customer Relationship Management, Social Media Manager, Digital Sales, Digital PR, SEO & SEM, Content Strategy, Direct Marketing, Start-Up, Industry Management, Web & designer.Event Planner & MICE consultant.For collabs please DM or sara@saracolzani.itMy recent works: http://saracolzani.it/works/
  • Visionplus Srl
    Freelance Marketing Manager
    Visionplus Srl Nov 2023 - Aug 2024
    Monza, Lombardia, Italia
    Visionplus is a communications and events agency, both corporate and B2C, with a focus on the Brianza area. I take care of the planning of the event, the selection of suppliers, the budget control: I am the link between online and offline, I create digital and non-digital communication strategies for the success of each project. Events like: Monza Green Experience, Monza Wine Experience, Monza Fuori GP
  • 24 Pr & Events Srl
    Marketing Communications Manager
    24 Pr & Events Srl Oct 2022 - Oct 2023
    Milano, Lombardia, Italia
    I'm responsible for identifying, creating and developing corporate marketing strategies, identifying the most suitable and effective levers, planning and coordinating all promotion, launch and subsequent sales of products and services, coordinating a team of 4 people.I also take care of supporting the Management in defining an internal and external communication strategy and plans that reflect the corporate culture and values and are functional to the pre-established business objectives.For the Marketing AreaCarry out market surveys aimed at identifying the positioning of your brand with respect to competitors of the same level and analysis of trends for the identification of new business opportunities;· Develop short and long term marketing strategies and plans and plan and manage operational marketing activities;· I identify the most appropriate promotional channels and tools for services and products and, more generally, for the brand;· I identify KPIs and carry out a subsequent data analysis, through which I can verify the effectiveness of marketing initiatives and plan any corrective actions or make choices on strategies to be adopted for the future; Report processing.· I identify and manage external collaborators or marketing agencies for any outsourced activities.For the Communication area, I'm in charge of- develop and implement a 360-degree communication strategy in line with corporate objectives;- create and monitor advertising campaigns to promote and disseminate the Company's identity, image, products and services and initiatives;- Identify and choose the most suitable and effective information channels both in terms of external communication (web, social media, newspapers, printed paper, television, radio, etc.) and internal (company blog, e-mail communications, newsletters);- Support the Event Unit for large-scale corporate event organization projects (team building, incentives, in-store events).
  • Digital Innovation Days Italy
    Marketing Communications Manager
    Digital Innovation Days Italy Oct 2022 - Oct 2023
    Milano, Lombardia, Italia
    I'm responsible for identifying, creating and developing corporate marketing strategies, identifying the most suitable and effective levers, planning and coordinating all promotion, launch and subsequent promotion activities of the Digital Innovation Days as brand, coordinating a team of 4 people.In particular, I am responsible for leading and overseeing communication plan,from kickoff through launch, coordinating and collaborating with cross-functional teams. I coordinate the communication team and collaborators for the creation of websites, digital services, influencer marketing, social media management, as well as support for the implementation of the physical event held in Milan in the autumn, from the selection of the speakers, to the choice of the naming of the sections, to the definition of the relative graphics.
  • Publicom S.R.L.
    Marketing Manager
    Publicom S.R.L. Apr 2020 - Sep 2022
    Milano, Lombardia, Italia
    Planning of digital strategies for on-line vendors, launch projects of omnichannel B2B e-commerce strategies, on-line reputation management strategies, on-line advertising campaign management, buyer personas and touchpoints analysis, analysis and review of business processes in the context of technological adoption projects.As Marketing Manager, I manage several teams of 10-15 people, relating to social media, web site development, SEO & CRO and adv of branding and performance, as well as budgeting and accounting.
  • Publicom S.R.L.
    Digital Account Manager
    Publicom S.R.L. May 2019 - Apr 2020
    Milano, Italia
    I lead the creation, implementation, buying and measurement of the integrated media plan & communication strategies for our advertisers. To do that, I coordinate a specialized media team in order to guarantee the most effective and efficient plans to the brands. Clients: Giochi Preziosi, Prénatal Group, Guna, Suzuki, Grandi Giochi, G di Giochi ...
  • Beit Events Srl
    Digital Project Manager & Senior Event Coordinator
    Beit Events Srl May 2018 - Dec 2018
    Milano, Italia
    Senior event coordinator/ internal and external resources management, new businessdevelopment, event planning, team building, incentive, web designer, communication plans. Social media planning, ads analyst.Projects: TasteofMilan, TasteofRome, TasteonTop, Diageo, Balthazar St.Moritz, Trimani
  • Comunicazione Dama.Com
    Founder&Ceo - Digital Project Manager & Event Coordinator
    Comunicazione Dama.Com Jan 2012 - May 2018
    Milan Area, Italy
    In January 2012 founded dama.com snc, communication & web agency, focus role on web design, business development, event coordinator & digital Pr.- meeting and brief with clients- realization and exposure of the project strategy;- planning of digital activities and project management;- set-up of web tracking platforms (in particular through Google Analytics);- management of the implementation process of web tracking platforms;- measurement results and reporting both on line - offline- development of interfaces and graphic elements for the company's websites;- responsive layout design - creation of graphic elements and printed items- accounting several teams- follow up activities- HR managementIn 2017 creation of Spazio Cascina Ovi - a new space of ideas www.spaziocascinaovi.comBrands: Prénatal,Bimbostore, PegPerego, ToysrUs, Cale',Leroy Merlin, CandyGroup, 2T srl,Barse, PetraeGioielli, Enoteca Pitti Gola&Cantina, Garajek, Regalcasa, Milano Icone...Projects: www.easymamma.net - www.viaggiconilcane.com - www.networkdacani.it
  • Dama Centrostudi
    Senior Account Project Manager
    Dama Centrostudi Dec 2008 - Dec 2011
    Sesto San Giovanni
    PM special instore initiatives, team coordination of about 15 people, suppliers, designand implementation incentive events and corporate team building.Creation of multimedia contents and graphic elaboration, web editing and video editing,web site strategy, Italian-Spanish and Spanish-Italian web observatory with dedicateddb. Press office and PR. English-Italian, Italian-English translations.Brands: Prénatal, Peg Perego, Casaroma,Regalcasa, Sangemini, Kellogs,Cale', Kodak
  • 2Bsmart
    Project Manager
    2Bsmart Sep 2008 - Dec 2008
    Vimercate
    PM company website, supplier coordination, event planning,incentive travel and teambuilding on commission of clients, organization of the 7th Inventor User Meeting andOmnium 2008, implementation of sales web marketing strategies, SEO, managing blogsand customer forums, monthly newsletter realization DEM.Brands: AUTODESK, Man & Machine, OpenMind, Solidworks
  • Blogosfere
    Web Content Coordinator & Hr
    Blogosfere Sep 2007 - Sep 2008
    Milano, Italia
    Management of on-line journalistic editing, coordination and provision of externalcontent, community manager blog forum and Adsense and Adwords supervisor on behalfof Il Sole 24 Ore with Marco Montemagno, organization e human resources management(blogger, technical and graphic office).Special Events PM , for Fairs, Conventions,national events such as Genoa Boat Show, SMAU, IABForum, MotorShow, San RemoFestival, Pitti ...).Management for contracts and relationships with bloggers ( up to 150) : selection,coordinator and supervisor iter new blog.(Salone Nautico Genova, SMAU, IABForum, MotorShow, Festival San Remo, Pitti...).
  • Mondadori
    Senior Event Marketing Manager
    Mondadori Aug 2005 - Oct 2007
    Segrate
    Design and implementation of events and promotional initiatives of editorial news:study of the most suitable concept, participation in various literary reviews, choice oflocations, suppliers,promo-advertising, definition and budget control. Planning andmanagement of the authors' agenda and related travel organization.Management of relations with the press.Editorial directories: foreign SIS, Italian authors such as Luciana Littizzetto, MaurizioCostanzo, Fabio Volo, Vincenzo Cerami, Strade Blu, Varia.
  • Monza Eni Circuit
    Management Assistant
    Monza Eni Circuit Sep 1997 - Sep 2005
    Monza E Brianza, Italia
    I worked in Autodromo di Monza - Monza Eni Circuit with different duties, including assistant director and event officier, in the months from April to November during the major events, including the Italian Grand Prix and Rally.
  • Vodafone
    Business Development Account Executive
    Vodafone Jan 2005 - Aug 2005
    Milano, Italia
    Business customer management, activation and implementation of corporate RAMnetworks, new subscription private and company contracts, customer service,coordination and control of store and cash products,opening / closing, first notemanagement and warehouse purchases.
  • Mixer Group
    Chief Assistant & Pr Manager
    Mixer Group Sep 2004 - Jan 2005
    Milano, Italia
    Internal communication activities, external relations management, events managing,conventions and conference, meetings, fairs, incentive trips: planning of the calendar,choice of location, contacts with suppliers, contracts with accommodation facilities,contacts with the speakers, reception of the participants and coordination of assistancestaff.Brands: Coca Cola, Mont Blanc, Audi-Volkswagen, Electrolux, Givi, Breil, Boggi, Barilla...
  • Sound Public Relations
    Assistente Account Executive
    Sound Public Relations May 2004 - Jul 2004
    Milano, Italia
    Internship of Master: editing and publication of press releases, management of flows information on the web, managing relations with press offices, events and press conferences, managing of the mailing list and the press kit, products for photo shoots (TheNorthFace fashion shows) and contact with journalists.Brands: TheNorthFace, Realtech, Dyalogic, Ecolab, Polar, SolidWorks, Epson

Sara Colzani Skills

Seo Blogging Public Relations Web Content Management New Media Web Marketing Copywriting Blog Web Content Writing Search Engine Optimization Social Media Social Media Marketing Marketing Communications Social Networking Event Management Business Strategy Marketing Editing Web Development Wordpress Online Marketing Online Advertising Business Travel Leisure Travel Web Project Management Google Analytics Google Adwords Marketing Strategy Digital Media Microsoft Office Newsletters Project Management Strategia Di Marketing Marketing Online Pubbliche Relazioni

Sara Colzani Education Details

  • Università Degli Studi Di Pavia
    Scienze Politiche - Internazionale
  • Laborem Exercens
    Laborem Exercens
    Marketing
  • Fisi
    Fisi
    1° Livello Insegnamento
  • Istituto Erasmo Da Rotterdam
    Istituto Erasmo Da Rotterdam
    Liceo Linguistico
  • Laborem Exercens
    Laborem Exercens
    Master In Comunicazione E Organizzazione Eventi

Frequently Asked Questions about Sara Colzani

What company does Sara Colzani work for?

Sara Colzani works for Mp Group

What is Sara Colzani's role at the current company?

Sara Colzani's current role is Marketing & Event Manager | Digital | Advertising| Social Media | UX/UI | Docente Digital Marketing.

What is Sara Colzani's email address?

Sara Colzani's email address is sc****@****ail.com

What schools did Sara Colzani attend?

Sara Colzani attended Università Degli Studi Di Pavia, Laborem Exercens, Fisi, Istituto Erasmo Da Rotterdam, Laborem Exercens.

What are some of Sara Colzani's interests?

Sara Colzani has interest in Professional Networking, International Travel, New Technology, Skiing, Community Theater, Architectural History, Gourmet Cooking, Bikers And Motors, Digital Photography, Reading Novels.

What skills is Sara Colzani known for?

Sara Colzani has skills like Seo, Blogging, Public Relations, Web Content, Management, New Media, Web Marketing, Copywriting, Blog, Web Content Writing, Search Engine Optimization, Social Media.

Who are Sara Colzani's colleagues?

Sara Colzani's colleagues are Ivano De Santis, Staff Mp Group, Meth Carter, Alessia Suma, Beatrice Alfani.

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