Sara Comer Email & Phone Number

New York, United States

Brightwaters, Ny, Us

Creative direction for various new product launches for brands such as SkinCeuticals and Suave. This encompasses still life, on-figure, video content, and educational materials for social media, ensuring a consistent and engaging visual narrative across all platforms.Full-Spectrum Photo and Video Production: Manage the entire creative process from initial concept to final execution. This includes:Collaboration: Work closely with marketing and product teams to ensure that the creative direction aligns with brand objectives and marketing strategies.Concept Development: Develop creative concepts based on marketing materials and brand guidelines, ensuring each project has a strong, unique visual identity.Shotlist Creation: Create detailed shotlists to guide photo and video shoots, ensuring all key elements are captured.Casting: Handle the selection and coordination of models and talent to align with the creative vision and brand image.On-Set Direction: Provide clear and effective art direction on set, guiding photographers, videographers, and talent to achieve the desired aesthetic.Post-Production Oversight: Manage the post-production process, including editing, color correction, and final approval to ensure high-quality deliverables are produced on time.

New York, Ny, Us

New York, Ny, Us

Key Achievements:Team Leadership: Currently managing a small yet highly effective team, providing strategic and tactical direction while optimizing time efficiency across multiple projects.Content Planning: Leading the end-to-end design process, I move from concept to shipping, orchestrating the creation of conceptual CRM campaigns, ensuring seamless execution from conceptualization to implementation.Social Media Oversight: Guide the visual tone and direction of channel executions, stepping in to craft monthly content calendars while the role of Social Media Manager is being filled.Creative Processes: Develop resources, guidelines, and templates empowering the marketing team to build appealing and thoughtful brand expressions, fostering a culture of innovation and curiosity.Responsibilities:Communicate optimally with cross-functional teams, ensuring effective collaboration among creative, technical, and marketing team members.Develop concepts and ideas from the ground up, presenting them to leadership for approval and buy-in.Efficiently manage time, prioritizing projects, and providing strategic and tactical direction to team members.Own the design process end-to-end, ensuring high-quality execution and handoffs for multiple teams.Craft conceptual CRM campaigns and contribute to new digital-first customer experiences across Omni-channel executions.Guide the visual tone and direction of channel executions, designing multi-format communications for a globally scalable brand platform.Develop resources, guidelines, and templates to empower the team in building appealing and thoughtful brand expressions.Collaborate and ideate with a multidisciplinary team to maintain visual brand excellence across various design needs.Identify and address potential blockers proactively, suggesting solutions to improve work processes and systems.

Personal freelance business providing design, art direction, and creative consulting to clients including:MadewellCasperDesign within ReachEQ3Cole HaanWith ClarityLaura MercierBuxomTrue & Co.

New York, Ny, Us

Creative Conceptualization: Innovatively conceptualized, executed, and delivered diverse assets, including campaigns, lifestyle imagery, still life compositions, and e-commerce-focused photo and video content.Strategic Support: Collaborated closely with the Creative Director to contribute to the overall creative direction of the season. Translated this vision into detailed photoshoot concepts, ensuring alignment with the brand's aesthetic and messaging.Cross-Functional Collaboration: Established effective partnerships across production and design teams, ensuring the seamless alignment of final deliverables with specified use case requirements. Fostered a cohesive workflow to enhance project efficiency.Crew Management: Assumed responsibility for hiring and managing all crews involved in the creative process, fostering a collaborative and productive environment. Successfully coordinated efforts to achieve high-quality, on-brand outcomes.

New York, Ny, Us

Creative Beauty Art Direction: Spearheaded art direction for beauty-focused still life, on-figure, and video assets, ensuring a captivating and cohesive visual narrative.End-to-End Project Management: Managed entire photo and video shoots from inception to completion, collaborating closely with marketing and product teams. Led initial planning, talent briefings, on-set art direction, post-production oversight, and timely delivery of high-quality assets.Social Asset Design: Designed engaging social assets, including Instagram story campaigns and other paid media initiatives (digital ads, Pinterest, Tinder, TikTok, site activations), fostering a dynamic and brand-consistent online presence.Executive Collaboration: Collaborated with C-suite and VP partners throughout the creative process, seeking approvals for concepts and final assets. Ensured alignment with brand objectives and maintained a high standard of creative excellence.

New York, New York, Us

Worked cross-functionally with the producer and marketing team to concept and create photo and video assets for a multi-platform product launch (over 90 final assets).Created a new system for product photography to bring a lifestyle element into the product images.Worked on various new product and seasonal campaigns from beginning to end, including pre-production, casting, location scouting, on-set art direction, post-production, and delivery.

New York, Ny, Us

Innovative Campaign Imagery: Conceptualized, art directed, and supervised the image retouching process to produce innovative campaign imagery that captured the brand's essence.Collaborative Team Engagement: Worked closely with prop stylists, stylists, set designers, photographers, and hair and makeup artists to translate creative concepts into visually compelling shoots.Art Direction for Product Photography: Took charge of art direction for product photography, ensuring all deliverables aligned seamlessly with the product style guide.Relationship Management: Fostered strong relationships with photo retouchers, providing clear direction for retouching and ensuring final file delivery met the highest quality standards.Compelling Creative Development: Developed on-brand creative for internal and external communications, contributing significantly to brand awareness and sales growth.Multifaceted Design Delivery: Concepted, designed, and delivered printed, digital, and video collateral for both evergreen and seasonal campaigns, showcasing versatility across various mediums.National Television Commercial: Co-directed a national television commercial, effectively promoting Warby Parker's value proposition to a broader audience.Collaboration with Developers: Collaborated closely with front-end developers, ensuring seamless collaboration on page designs and optimizing visual and user experience elements.Mentorship and Management: Provided guidance and management for freelancers and junior team members, fostering a collaborative and growth-oriented work environment.

New York, Ny, Us

Us

Designed and produced exhibitions and promotional material such as event signage, wayfinding, education collateral, and invitations.