Consultant for the formulation of online strategies and the optimization of websites and mobile applications (UX / UI, customer journey and SEO), aimed at achieving specific business objectives.

In charge of AB testing and UserLab roadmap for the Philips Flagship Store(data driven approach).In charge of Design (UI/UX) roadmap for MVP optimization fixes and beyond.Ad-hoc projects with other departments in order to improve the ConsumersJourney of Philips consumer onsite.

Product Owner for the Philips Flagship Store with main focus on the UI/UXconsumer journey experience via data analysis, AB testing and User Testing.MVP new redesign rolled out rollout in over 20 countries and in charge of theAB testing roadmap.

Responsible for the Lead Program for online retailers strategy, budgeting and execution. Ongoing relationship and negotiation with lead suppliers and over 40 countries worldwide. In charge of AB testing roadmap for the Philips Flagship Store.

Landing Pages optimization and optimization of ad hoc onsite projects to enhance userexperience through a both technical and graphic approach in order to optimize KPIs andincrease conversion through data analysis and A/B testing. Leading and collaborating forprojects within the Online Marketing Team and with IT, PM, QA and Graphic Departments.

Responsible for search engine optimization, link-building and coordination of diverse online marketing activities for Miinto in UK.SEO: Technical, On and Off page and PPC, as an optimizer of the overall site performance for the end user and optimization of conversion rates. Content writer creator and focus on white hat link-building strategies, social media interaction and creation and maintenance of mini-sites. Use and understanding of main KPIs to improve site efficiency.Wordpress knowledge and knowledge of the all core tools of SEO: Ravan, Linkdex, SEO Majestic, Open explorer, Google Analytics etc.

Research for funding, investors and main partners, Public Relation and external communications, Business Plan and website, documentation creation and follow up.

Conference assistant for the materialization of the:• ETSG 2011 Annual Conference of European Trade Study Group• EAIE 2011 Annual Conference "Cooperate, Innovate, Participate”

Use of online engine marketing tools, introduction to Google AdWords and Google Analytics for real life market cases as well as use of social media (LinkedIn, Facebook, Twitter).

Main Tasks: Research for funding, investors and main partners, Public Relation and external communications, Business Plan and website, documentation creation and follow up.