Sara Rich Email & Phone Number

Chapel Hill, Nc, Us

Chapel Hill, Nc, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

• Manage Graco’s $169M Infant and Booster Car Seat portfolio for North America, serving as category expert. Assisted in the launch of 8 new products, across 2 categories, in 2020 to deliver $50m annually in revenue.• Analyze consumer insights, industry trends and competitive products to anticipate market trends and identify opportunity gaps for future innovation.• Manage product cycle for innovation from concept to launch serving as key liaison between Category Management, Supply Chain, Operations, and international partners.• Assist with development of communication strategy and campaign ideas to grow Graco’s social and digital presence.• Collaborate with Brand Activation team to create materials for promotional and new product campaigns.• Participate on cross-functional team to address Graco’s social stance within brand activation materials.• Collaborate with agencies in the creation of digital assets and assist in copywriting for new products.• Write video scripts, assist in photoshoots and post-production edits for launch materials, ensuring assets are in line with brand strategy.

• Consulted with Latino non-profit to increase operations within the organization in areas of communications marketing strategy and internal structure. • Tracked community interactions and made recommendations for increased engagement through by increasing technology presence through social media mediums such as interactive Facebook posts, webinars and live Q&A.• Created grassroots marketing materials to educate potential donors and increase awareness of organizational values. Developed videography and social media strategy to increase donor awareness and aid in the spring fundraising goal of $30,000.

Atlanta, Ga, Us

• Collaborated with Sharpie team to innovate in the pen and marker industry, utilizing key artist trends to develop a new segment of artists’ Sharpie watercolors. • Created a Sharpie activation plan to increase usage that included post-mortem analysis of previous online, in-store and social media launches. Developed a three-tier plan to increase usage by 20% over three years by analyzing relevant writing trends and IRI and POS data, using additional internal brand campaigns as benchmark successes. • Successfully pitched a new campaign launch strategy to directors that capitalized on back to school writing trends, emphasizing a millennial-focused philanthropy project to increase usage and brand awareness.

-Managed HTML updates to Laser Spine Institute’s extensive website domain and satellite sites-Regulated medical surveys for research and development departments to enhance customer satisfaction as well as future medical publications by Laser Spine Institute

Chicago, Il, Us