We help awesome startups and high-growth businesses get to market & scale through marketing, connections and capital. Clients / industries include SaaS, marketplaces, data, AI, sports tech, edtech, hospitality, travel, CPG, health care, finance, cybersecurity, ecommerce and more• Serve as Fractional CMO / growth + GTM team leading brand strategy, product marketing, go-to-market + growth for more than 30+ high-growth, high-impact companies & new products in B2B/B2C• Support founders, C-suite and exec; & built/managed high-achieving, A-player teams to execute all marketing & launch efforts that include PR, digital marketing, social, mkg automation, joint venture programs & partnerships, paid media, content marketing, offline tactics and more• Use qualitative & quantitative research, data analytics, comp analysis, insights and more to define market opportunities and target segments, customer personas and buying criteria, and to inform product, go-to-market & growth strategies• Manage entire product launch & beta testing initiatives, including customer acquisition/market validation programs, message/brand position testing, product iteration -- that led to successful pivots & growth• Developed assets & content for lead gen, sales funnels and product onboarding; implement & test paid lead gen campaigns, conversion funnels and follow-up sequences• Develop brand and product narrative, storytelling, creative assets and all marketing materials• Design & handle digital marketing strategy and execution, including direct response, sales pages, email nurturing sequences, activation campaigns and growth hacking efforts, with analytics/metrics reporting• Implement PR and media relations for local market, national and vertical-specific print and online media; plan and managed high-end events, resulting in top-tier relationships, product sales, press and more• Handle business development to secure joint venture, distribution, affiliate and co-marketing partnerships

• Led growth, brand, product marketing and go-to-market efforts increasing new business revenue by over 80% (in SMB, eComm, startup & enterprise segments for three core products); surpassed targets while decreasing annual budget• Reported to CEO & one of four execs on Senior Leadership Team to advise on overall business strategy; own budget/ forecasting, dept. KPIs & cross-functional alignment with product, CX, sales, accounts, finance & HR• Recruited and grew high-performance Global Marketing Team from 2 to 14 (onshore + offshore) in less than six months; 25% in-person, 75% remote across five time zones• Designed all infrastructure, processes, goals & OKRs for entire marketing team and each specific function from scratch, including product marketing, go-to-market, sales enablement, content marketing, demand generation, data analysis + insights, brand, partnerships/affiliate and marketing operations• Hired & manage all subcontractor / agency relationships that include design, copywriting, paid acquisition, SEO, brand & GTM, marketing automation, account-based marketing and more• Improved operational efficiency and increased speed to deploy by 4x (e.g. content, campaigns, reporting) • Managed consolidation of 30+ sales, marketing & reporting tools to Hubspot to more easily measure campaign effectiveness across channels & departments; oversaw CRM design, templates, sales funnel transfer, and more

• Managed product evolution of automated four-channel follow-up / lead generation platform for sales pros (call, voicemail drops, SMS and email) to convert collected leads at 40% to self-booked appointments (above industry standard)• Spearheaded partner-led growth efforts to secure three primary joint venture deals pre-product that resulted in $1M in ARR in first six months; traction helped secure new major global affiliate marketplace distribution deal• Led team that optimized & tested customer acquisition strategies to increase qualified leads (e.g. FB ads to survey funnel); 21% traffic converted to leads/opt-in, with 43% leads self-booking appointments

• Led marketing to create new category for leading upscale aparthotel brand in the alternative accommodations space by establishing a new hospitality model and redesigning an experiential hotel stay• Conceptualized and unveiled next generation of hotel room at SXSW, coining the term “shoppable stay” -- resulting in major press in Forbes, USA Today and more• Managed B2B relationships with properties, tech vendors & secured partnerships major brands & local companies (iHeart radio, Fellow) to drive corporate housing leads• Efforts led to growth in corporate sales, current markets & new market expansion, and $15M in funding

• Helped introduce new content type & ad tech platform designed to increase SEO and engagement (interactions & comments) by 40% for authority sites & publishers• Negotiated game-changing traffic arbitrage deal; managed and led cross-functional marketing & sales teams, as well as the writing team of 30+ that designed opinion polls that increased viral sharing by users on various topics

Hello Fearless, The School for Female Entrepreneurs™, was created to help women start, grow and scale companies, while unleashing their full potential as women. Our online educational platform provided women with breakthrough entrepreneurial & personal growth training from the world’s leading experts, mentorship opportunities, resources, online courses, and a supportive community to help them accelerate their businesses and lives to the next level. Boss School™, was created in partnership with Kauffman FastTrac, an affiliate of the Kauffman Foundation, the world’s leading organization for entrepreneurship, with 350,000+ entrepreneurs completing this course.Our work was featured in press in Forbes, Cosmopolitan, Fast Company, Entrepreneur Magazine and 50+ online/print publications + podcasts.

I write about entrepreneurship, marketing, personal development and women in business.

I cover anything related to women's entrepreneurship, small businesses, startups and personal growth.

Managed entire new market expansion efforts for premier data center service provider of cloud, managed services, colocation and DR. Designed go-to-market strategy, curated & managed top tier agencies + contractors to manage brand strategy, product positioning, PR / thought leadership, sales enablement, field marketing, account-based marketing efforts, events, lead/demand generation and more.

Overall results:• Established massive brand awareness by building buzz, hype & momentum through ongoing press like TechCrunch, CNET, Business Insider, Mashable, CNN & NextWeb, etc -- establishing new category P2P marketplace that was revolutionizing e-commerce• Built lead list from 0 to 100k subscribers in 3.5 months mostly through online engagement & viral contests• Drove explosive growth on the consumer demand side from 0 to $1M+ listings in >6 months; early traction resulting in funding from Kleiner Perkins, Lightbank, Ashton Kutcher and an advisory board role from Meg Whitman (overall $40m)• Managed supply side acquisition campaigns focused on local businesses for high-demand products with 50% sign up rate• Went from concept to product to nation-wide launch in 90 days, and built brand ambassador teams of 200+ high-profile influencers in seven major markets to assist in activation within various verticalsBRAND MARKETING STRATEGY• Responsible for developing & driving marketing communications local + national, including overall brand strategy, digital advertising & SEM, 1:1 direct marketing, partnership & affiliate marketing, e-commerce, public/media relations, and SM marketingTEAM LEADERSHIP/MANAGEMENT• Created and managed the Communications Team, including the recruiting, hiring and strategic leadership of all PR consultants, digital analytics pros, social media & community managersSOCIAL/DIGITAL MARKETING• Managed overall content strategy/calendars, metrics analysis & ongoing optimizations for the blog, email marketing, and more than 80 national + city FB, Twitter & Foursquare accounts• Coordinated social/ digital marketing campaigns to increase user acquisition, product usage, social channels, influencer marketing and media relations effortsPUBLIC RELATIONS• Developed and managed local and national blogger outreach campaigns• Researched, pitched & managed speaking engagements at prominent tech, social media and business conferences

• Served as the lead strategic resource to plan, execute and measure all aspects of social marketing programs, interfacing with clients and team members from creative, media, digital and PR departments to develop multi- functional approaches to achieve desired business goals• Responsible for the development and optimization of social/online strategy and content, measurement and analytics research/reporting, influencer identification and outreach, and online community building• Spearheaded media relations programs for clients, new business pitches, agency PR/social channel management and campaign integration efforts• Managed web research, measurement and implementation tools, such as Radian6, Export.ly, RowFeeder, Google Analytics, CisionPoint, Pitch Engine and more

• Developed consumer marketing strategies for the national distribution channel for more than 15,000 agents; comprehensive step-by-step programs included affinity/association marketing, small business marketing, policyholder marketing, personal branding and recruiting• Lead internal social media group that created the organization’s Social Media Guidelines and earned buy-in from internal stakeholders for digital initiatives in a heavily regulated industry • Coached departments, such as Brand/Public Relations, I/S, Sales, Human Resources and Product Development, on how to utilize social media to achieve identified objectives • Handled all training for uses of social media and assisted in developing lead generation programs for Division Offices and agents/brokers

• Developed local and national integrated marketing communications campaigns for clients that include advertising, public relations, interactive marketing, branding and more• Handled all public relations planning, writing and pitching for entire agency and clients in the health care, food and beverage, and renewable fuels industries; secured coverage from local, national and international media outlets• Served as liaison between various clients and the agency’s creative, production, interactive and media departments• Wrote and presented new business proposals for prospects and landed new clients in the B2B and B2C arenas• Created entire crisis communications plan for an agricultural and energy company with 930 employees worldwide and 144 facilities on six continents

• Assisted in the implementation of various consumer marketing campaigns for clients in the technology, food and beverage, youth marketing, and retail sectors; brainstormed ways to increase visibility through consumer outreach, media relations, event marketing, grassroots campaigns, and interactive and emerging media initiatives• Successfully pitched national long- and short-lead publications, securing coverage for events and products• Responsible for market research, media lists and monitoring, trend monitoring, and the development of client and media materials• Became proficient in PR Trak, Cision, Factiva, LexisNexis, Critical Mention, Technorati and other integrated communications measurement tools