Fondatrice des Pas Petits- Marque de chaussons souples sensation pieds nus pour les enfants et les grands- Chaussons d'intérieur et d'extérieur- Fabrication locale et Made in France

1. Supporting the Sales & Marketing director in all marketing subjects related to yeast business:  In charge of the re-launch of the Premium brand of yeast, Saf-instant, all over the world :• Market surveys B-to-B and B-to-C all over the world• Working in close collaboration with agencies to re-design the packaging and re-brand the premium yeast • Working with bakers to define the Brand mission and attributes• Interface with regions (Middle East, Africa, Asia) to prepare the marketing plan and present it at a global level • Supporting the regions at operational level• Ensure the coherence of the brand identity at regional levels• Create the timeline to ensure respect of deadlines Creating the Marketing Plan & Timeline for the re-launch of the other brands of Lesaffre (packaging, brand identity, marketing,…)• Propose different brands marketing strategies upon the different segments and positioning• Ensure the follow up of the timeline at regional levels2. Supporting the Sales & Marketing Director in all subjects related to Innovations In charge of the preparation of the monthly meetings gathering all profiles (technical, R&D, legal, competitive intelligence) Gathering all new data related to market that could be out of interest for further studies Create team projects and ensure respect of deadlines

- Project leading team on the 3-year strategy (2018-2020) of the region (environment analysis, P&L, main marketing projects evaluation…).- Project team member on the B-to-B brand positioning focus at the group level (BYP).- Managing two persons within the department and managing the relations with market research firms, advertising, and digital companies.- Creating and managing the marketing budget for the region and presenting it at management level. Integration of the Gulf Region in the budget and marketing plan.- Collaborating with sales department to develop and follow up the marketing actions suitable to each country (brand management by country, promotional materials, specific marketing campaigns).- Creating and developing offline and online activities for the B-to-C brands- Creating and following up on the digital strategy (websites, social media). Engaging directly with consumers in countries where direct access is difficult. Providing monthly content and campaigns.- Brands management: conducting actions to increase the awareness of the two premium brands (Ramadan promotion, billboards, recipe booklets…) and medium brands.- Conducting B-to-B actions to animate the market (Seminars, awareness campaigns, loyalty programs, newsletters, …).- Conducting market surveys.

- Implementing the brand identity in Turkey, following corporate guidelines adapted to the market- Developing promotions and sales supports materials for B-to- B and B-to- C targets- Creating the marketing budget and closely following up- Organizing exhibitions for Food Service segment in Istanbul and Antalya

- Development of sales and profitability of the corners (assortment, pricing, promotions) in existing stores (25 corners)- Implementation of the new concepts in stores (layout : technical plans in 3D, equipments purchase, training plan => team leader and coordination with involved departments)- Negotiations and long term relationships with suppliers (products quality, prices, promotions plan, events)- Management of the procurement team and technical staff

In charge of the development of new concepts within the bakery departmentCreation and implementation of new corners with a focus on differentiation: premium bakery, pizzeria, kids area- Concepts development (business strategy, layout : technical plans in 3D, marketing, communication, equipment purchase => team leader on the projects)- Implementation of new concepts in stores- Management of products and sales (assortment, prices, promotions, innovations)- Market watch: follow up of worldwide trends and implementation in storesSince 2011, in charge of the opening and follow up of 10 new corners in various locations throughout Vietnam

Lesaffre : World leader in the baking yeast and yeast extracts market- Products manager (business strategy and products launching in b-to-b and b-to-c context- Launching of a new product in Algeria (market analysis, study market, launching and loyalty programs…)- Events projects : Organisation of international exhibitions and professional seminars (Dubai, Singapore, Vietnam (4 months mission on site) Algeria)- Sales support : communication campaigns launching (Yemen, Algeria, Japan) - Marketing strategy : loyalty program launching in b-to-b and b-to-c context

Louis Lesaffre Cup Event : Creation and Organisation of the event: Selection of the best bakers in Vietnam - Regional selections in Ho Chi Minh City and Hanoi / Project manager (June-September 2010)Prospection, organisation of the event, press relationship, media planning, customers’ relationship- National Selections in Ho Chi Minh City (December 2010)

Market Study Business plan : New design of the phone network department