Sara Defibaugh, Ma Email & Phone Number

Denver, Co, Us

As a marketing and communications consultant with a Master's in Organizational Communication, I provide integrated and holistic MarCom strategies and internal and external behavioral analysis to sharpen teams across organizations and empower them to achieve their goals.I am also a proud consultant of The Influencer Collective led by Jenn Sherman. You can learn more about our services below. 👇

Ojai, California, Us

Provided generalist marketing consulting to support Kapadia Education Foundation's marketing, communications, and fundraising goals. Particular responsibilities included ...➨ Email marketing ➨ Social media marketing ➨ Content marketing ➨ Digital marketing ➨ Marketing campaign strategy development

New York, Us

I most recently served as Communications Manager for data.org. In this role, I provided strategic digital marketing, events management, marketing project management, and brand guidance and support for data.org and partner organizations in data for social impact.data.org seeks to democratize and reimagine the use of data to tackle society’s greatest challenges and improve lives across the globe. Our current initiatives aim to advance inclusive growth, build capacity, mitigate and adapt to climate change and fight pandemics.

Austin, Tx, Us

At Bloom, I specialized in the following marketing competencies for clientele: paid and organic social media marketing, email marketing, content development, copywriter, direct mail marketing, partnership development, out-of-home advertising, & brand reputation management.Additional responsibilities/achievements included ...➨ Member of Bloom's DEI committee➨ Account lead for internal brand + state-government agency ➨ Go-to agency podcast developer and marketer; social strategist➨ Final reviewer of agency-wide digital marketing initiatives: Facebook/Instagram ads, LinkedIn ads, Google Ads ➨ Key developer/strategist of marketing communications plans, which includes audience research and persona development, for new and existing clientsNotable Highlights➨ 401% increase in Facebook page reach for dental sleep medicine client in one year➨ 14.5% increase in Instagram engagement rate within two months for government nonprofit➨ 10% increase in new user traffic to Bloom Communications' website in six months

Austin, Tx, Us

➨ Led navigation of iOS 14.5➨ Created blog content and edited website copy for two dental sleep medicine clients➨ Outlined budget, created collateral for, and executed paid Facebook advertising for three clients➨ Curated and edited two podcasts with Adobe Audition: Voices for Our Future and VOCES➨ Received certifications in Muck Rack Media Relations, Google Analytics for Beginners, and Advanced Google Analytics➨ Created and presented monthly social KPI reports Created and executed organic social media content for four clients [Facebook, LinkedIn, Instagram, Twitter]

Austin, Tx, Us

Directly raised an approximate total of over $426K on behalf of APA! in 2019.➨ Copyedited all digital assets and direct mailers➨ Reported on analytics of all digital assets for APA!➨ Oversaw a team of volunteer graphic designers and copywriters➨ Managed content and design of APA! and American Pets Alive! websites➨ Curated and oversaw strategy implementation of all email marketing initiatives➨ Supported overall social media strategy; managed paid social strategy➨ Managed content and strategy of APA! blog; lead copy editor of APA! and AmPA! blogs➨ Managed Google Analytics and Google AdWords and oversaw their success in supporting our goals➨ Created or managed creation of all visual assets used for any digital campaign or direct mailer ➨ Supported the management of the APA! brand by the Director of Marketing and Communications➨ Oversaw strategy all digital assets (email marketing, social media, blog, APA! website, etc.) of any major campaign, including their creation and execution➨ Worked closely with the APA! Development team to ensure fundraising goals are met and strategized donor acquisition via digital marketing efforts➨ Have hands-on experience with the following systems: Google AdWords, Google Analytics, MailChimp, InDesign, Adobe Illustrator, Canva

Austin, Tx, Us

Interim Marketing Manager: March-May 2019➨ Managed Google AdWords➨ Curated and created monthly APA! newsletter➨ Developed marketing content and collateral and oversee their implementation➨ Oversaw implementation and designed (on InDesign) the Q2 2019 Direct Mailer➨ Provided media relations and events support for both APA! and American Pets Alive!➨ Collected and compiled data from AmPA! surveys for marketing and social campaigns➨ Wrote copy for new APA! website and took part in overseeing its creation and implementation➨ Created strategic email and social media campaigns: write copy, and created strategic calendars and graphics through Canva. Create audience lists and send emails through MailChimp➨ Helped with the preparation of the 2019 American Pets Alive! National Conference: social media management, marketing collateral, website management.➨ Created MarCom Strategy around our 2019 Fund the Shelters campaign and oversaw its implementation: created all social copy and graphics; wrote all e-Blasts to donors and individual fundraisers; wrote all blog posts - with support of MarCom team - related to our Fund the Shelters campaign

Tempe, Az, Us

MainStreetHub, a GoDaddy company.Created original written and visual social media content for over 150 local businesses located throughout the country and managed their online communities (Facebook, Twitter, Google, Yelp, and TripAdvisor).

As the OHIO Office of VP for Student Affairs, I created and maintained all social content for Ohio University's Division of Student Affairs. During my tenure, I created multiple social media campaigns for DOSA and its related initiatives, such as the 35th annual Leadership Awards Gala, where I was recognized as one of eight OHIO Student Leaders in the 2017-2018 academic year. Additional campaigns include #DOSAknowledge, #MeetTheArtist, and #DOSAchats. Fun fact: #DOSAknowledge accumulated 40K Twitter Impressions, +600% engagement on Facebook. In addition to managing the social media for the 35th awards gala, I also supported public relations efforts and scriptwriting.

Athens, Ohio, Us

Over my two-year service as OHIO Student Senate's Director of Public Relations, I grew a communications team that oversaw all elements of marketing communications, from copywriting and design to website management and event planning. At the beginning of my tenure, I started our Instagram account (@OHIOUSenate) and grew our Twitter presence, in addition to kicking off Student Senate's first-ever monthly newsletter, which was sent to over OHIO 20,000 students across varying campuses. Additional highlights include:➨ Organized semesterly Twitter chats and press conferences.➨ Created and maintained ohiostudentsenate.com.➨ PR Director of the winning campaign, Green Light, for Student Senate elections in April 2017.

"Is He Dead" | Actress, Secondary Lead | 2014"August: Osage County" | Assistant Director | 2015"Steel Magnolias" | Director | 2015"Rebecca" | Actress, Lead | 2016"A Streetcar Named Desire" | Director | 2016➨ Oversaw financial accounts.➨ Completed audits upon request for the 2016-17 school year.➨ Planned and oversaw the execution of the 2017-2018 season.➨ Managed budgets for each of the eight productions during the 2016-17 school year.➨ Oversaw expansion and growth of the company as a whole from 2016-18.➨ Oversaw and managed the success of 9 LFC productions as President.

Barcelona, Spain, Es

➨ Conducted research on Barcelona students' social media habits.➨ Worked on Startup Grind, Barcelona account to create marketing and sponsorship plan for university chapters.

Washington, Dc, Us

During this internship experience, I gained a strong sense of proper discovery and immersion techniques for new and ongoing client accounts. From building media lists and gathering daily clips for PR awareness and campaign strategy to conducting podcast placement research and writing social copy for the Champagne Bureau, the CLS Strategies team helped me gain an appreciation and understanding of how a client account is nurtured and constantly evolving. In addition to these highlights, I ... ➨ Gained experience with CisionPoint and Leadership Directories.➨ Maintained documents that tracked media coverage of clients.➨ Conducted media outreach for a long-term care symposium.➨ Took part in the public relations strategy around the NFL vs The NFL Players Association on behalf of The NFL Players Association.

New York, New York, Us

➨ Styled each of my shoots.➨ Wrote monthly blogs on fashion trends.➨ Gained skills in photography and held monthly photoshoots.

➨ Maintained all social media accounts including Houzz.com.➨ Prepared for the Home & Garden show with the Columbus Dispatch.➨ Organized the office to create an inviting atmosphere for clients.➨ Communicated with customers after jobs had been completed.

Graduate, Organizational Communication, General

Bachelor'S Degree, Strategic Communications

Bachelor'S Degree, Creative Writing