Founded a boutique consulting firm that helps small and midsized businesses create top-tier sales and marketing strategy, sponsorship opportunities, and event executionsWork with clients to project-manage a myriad of functions: sales training and development, creating and executing events, development of sponsorships and partnerships, design work across several formats, writing press releases and recommending a mix of earned/paid media offerings, crafting media plans and placing media… Show more Founded a boutique consulting firm that helps small and midsized businesses create top-tier sales and marketing strategy, sponsorship opportunities, and event executionsWork with clients to project-manage a myriad of functions: sales training and development, creating and executing events, development of sponsorships and partnerships, design work across several formats, writing press releases and recommending a mix of earned/paid media offerings, crafting media plans and placing media buys – essentially, maximizing conversions across a wide variety of platforms Show less

Responsible for end-to-end engagement (prospecting/business development, outbound communication, storytelling/pitching, “closing,” contracting, recognition asset fulfillment, short- and long-term relationship management, and renewal/recurring investment) for corporate sponsors and individual donorsManaged two direct reports; this team handles all non-grant fundraising, sponsorship asset fulfillment, stewardship, as well as membership acquisition and retentionCollaborated with… Show more Responsible for end-to-end engagement (prospecting/business development, outbound communication, storytelling/pitching, “closing,” contracting, recognition asset fulfillment, short- and long-term relationship management, and renewal/recurring investment) for corporate sponsors and individual donorsManaged two direct reports; this team handles all non-grant fundraising, sponsorship asset fulfillment, stewardship, as well as membership acquisition and retentionCollaborated with Thinkery CEO and outside consultants on a “square one” reimagining of Thinkery’s development and fundraising efforts, including plans for launch of an annual fund and relaunch of the membership program through a philanthropic and more inclusive lens – and then executed all plans once completeLed Thinkery’s philanthropic messaging strategy overhaul; worked with Marketing to design focused tools for donors and sponsors, as well as broader plans for communication to general audienceMolded Thinkery’s internal tools to support the reimagining: revitalized organization’s usage of – and developed SOP for – an underutilized CRM system; designed and implemented contract/MOU templates and a recognition tracker to ensure execution and monitor performance of all agreed-upon assetsCreated and produced a virtual fundraising event (“Thinkery’s Food For Thought”) following COVID-related cancellation of annual in-person fundraising gala; the virtual event raised 146% of goal, providing funding required for museum to reopen to the public in September 2020Developed and executed mission-based philanthropic programs, including “Essential Memberships” promotion that provided 400 complimentary museum memberships for essential workers throughout Austin-Travis County Show less

Responsible for managing 5 direct reports and a robust account list of regional & local accounts for Seattle Weekly + Sound Publishing’s 49 daily/weekly newspapers & websitesMet or exceeded monthly sales goals for 26 of 27 monthsCreated “Road to Voracious” seven-event series – partnered with a local tour company and guest chefs to engage consumers in a cooking tour of Pike Place Market; sold sponsors and chefs/restaurants into the series to drive incremental… Show more Responsible for managing 5 direct reports and a robust account list of regional & local accounts for Seattle Weekly + Sound Publishing’s 49 daily/weekly newspapers & websitesMet or exceeded monthly sales goals for 26 of 27 monthsCreated “Road to Voracious” seven-event series – partnered with a local tour company and guest chefs to engage consumers in a cooking tour of Pike Place Market; sold sponsors and chefs/restaurants into the series to drive incremental revenueDesigned and implemented new consumer-facing digital portfolio, including launch of a new responsive website with updated advertising positions and video opportunities, revised B2C email marketing opportunities and a branded/sponsored/native content programCrafted and executed multiple product and event marketing/PR campaigns: developed strategy, wrote B2B and B2C copy, creative development and deliveryEstablished a much-needed sales training program with a focus on client consultation and use of new investments in technology to drive efficiencies and revenue growth Show less

Responsible for managing 4 direct reports and an account list of more than 300 advertisers/~$13MM revenue Met or exceeded quarterly sales goals for 18 of 19 quartersWorked with advertisers across several categories: live entertainment (theater, concerts), theme parks, record labels, museums, fairs, professional/endurance sports, liquor/spiritsSignificantly grew print advertising revenue through sale of innovative units (King Kong), and the creation of special sections… Show more Responsible for managing 4 direct reports and an account list of more than 300 advertisers/~$13MM revenue Met or exceeded quarterly sales goals for 18 of 19 quartersWorked with advertisers across several categories: live entertainment (theater, concerts), theme parks, record labels, museums, fairs, professional/endurance sports, liquor/spiritsSignificantly grew print advertising revenue through sale of innovative units (King Kong), and the creation of special sections (Spring Arts Preview, LA Marathon Event Guide and Southern California International Wine & Spirits Competition Guide) in aforementioned categoriesTeam-best performance in selling digital portfolio, direct mail programs, and local/Spanish language niche mediaCreated and sold first-of-its-kind co-branded landing page for Rockstar Games, using Los Angeles Times archival content to promote release of LA NOIRE video game; landing page was featured in several industry publications and was central element to game’s nationwide rollout; led to creation of video game verticalContinuously led Los Angeles Times sales organization in number of event sponsorships sold; created Arts & Culture Zones for 2011 Festival of Books and 2012 TASTE; secured first-ever sponsorships of Envelope Emmy Week screening series and Hero Complex Film FestivalCreated “Multicultural Partnerships & Strategic Alliances” vertical to directly target niche audiences while utilizing Los Angeles Times Media Group core products, led to high profit margins – significantly increased advertising revenue with no increase in hard costsManaged strong relationships with most Southern California destinations and secured Los Angeles Times Branding/Circulation Sales opportunities – i.e.: Staples Center, Dodger Stadium; led to marked increase in branding efforts, circulation/membership sales and event ticket salesRecognized as LA Times “Rock On Innovation” award winner for 2011 and “Rookie of the Year” for 2010 Show less

Planned and produced 2009 Disneyland Half Marathon, D2 Classic Basketball Tournament, Disney’s Martial Arts Classic and several smaller events Additional responsibilities included Event Marketing/Branding, Sponsorship Sales, Media Relations, Finance (all budgets, pricing strategy, and supply procurement), Expo design and production, Vendor Relations, Course design and production, ancillary event creation/execution (Pasta in the Park Party, VIP race day breakfast), Volunteer and Medical… Show more Planned and produced 2009 Disneyland Half Marathon, D2 Classic Basketball Tournament, Disney’s Martial Arts Classic and several smaller events Additional responsibilities included Event Marketing/Branding, Sponsorship Sales, Media Relations, Finance (all budgets, pricing strategy, and supply procurement), Expo design and production, Vendor Relations, Course design and production, ancillary event creation/execution (Pasta in the Park Party, VIP race day breakfast), Volunteer and Medical team ManagementPartnered with Disneyland Resort operations/support teams, as well as Walt Disney World Sports teams, active.com, GET Travel, Anaheim Convention Center, City of Anaheim, St. Joseph Hospital, Los Angeles Angels of Anaheim and Anaheim DucksTravelled nationally to promote and directly sell all Disney Sports eventsHelped team meet strict Sales goals while maximizing business/revenue/tickets sold and room nights for Disneyland Resort and Walt Disney World properties Show less

Recruited volunteers for over 25 Sports events – 19,000 shifts for a total of 100,000+ volunteer hoursWorked with other Sports teams (e.g. Endurance, Soccer, Golf) to create volunteer programming and shift needs, and partnered with these teams on all event logisticsDeveloped marketing/incentive plans to attract local community groups into Disney Sports volunteer programExecuted a program to pair Central Florida non-profit organizations with Disney Sports events – i.e.:… Show more Recruited volunteers for over 25 Sports events – 19,000 shifts for a total of 100,000+ volunteer hoursWorked with other Sports teams (e.g. Endurance, Soccer, Golf) to create volunteer programming and shift needs, and partnered with these teams on all event logisticsDeveloped marketing/incentive plans to attract local community groups into Disney Sports volunteer programExecuted a program to pair Central Florida non-profit organizations with Disney Sports events – i.e.: added a canned food drive to the 2008 Race for the Taste, benefiting local Second Harvest Food Bank Show less

IN-HOUSE CATERING AND CONVENTION SERVICES MANAGER / SPECIAL EVENTS MANAGER (December 2004 - September 2008)Served as liaison between internal Resort Clients/partners and external Guests to plan and execute a variety of successful events – from single-day meetings to week-long conferences and media events, movie premieres, attraction openings, food & wine weekends, radio remotes, park takeovers, sports events, etc.Achieved division-best performance in areas of Food & Beverage… Show more IN-HOUSE CATERING AND CONVENTION SERVICES MANAGER / SPECIAL EVENTS MANAGER (December 2004 - September 2008)Served as liaison between internal Resort Clients/partners and external Guests to plan and execute a variety of successful events – from single-day meetings to week-long conferences and media events, movie premieres, attraction openings, food & wine weekends, radio remotes, park takeovers, sports events, etc.Achieved division-best performance in areas of Food & Beverage, Room Night and Entertainment revenue generation, Theme Park Ticket SalesRecognized as Sales & Marketing Division Cast Member of the Year and Resort Spirit Award Recipient for 2007LEADERSHIP CONFERENCE COORDINATOR (August 2004 - December 2004)Assisted in planning and execution of the 2004 Disney Leadership Conference, including Logistics, Content, Speakers, and Expo programmingPartnered with internal and external teams to facilitate a positive learning experience for salaried Cast MembersGUEST RELATIONS HOSTESS (March 2001 - August 2004)Ambitiously trained in every location to serve as a liaison between Guests and the Disneyland ResortProvided Guest information to assist in planning visits to the Resort, creating service recoveries, and to act as a representative of the Company to all GuestsLed Guests through the Resort and shared Resort culture, from “Walk in Walt’s Footsteps” history tours to higher profile VIP toursWorked with several special events at the Resort Show less

Helped City of Irvine clients (both residents and non-residents) register for Community Services programs, excursions, and athletic teams, and to book city facilities and fields for personal useFacilitated multiple projects and events for the City – openings of Community Parks, City excursions; created documents and tools for use in a variety of City functionsAssisted in a variety of roles and locations within the City