Sara De Stefano Email & Phone Number

Milano

Creation and development of direct relationships with Clients and Media Agencies in an autonomous way; setting of the presentations, shaping strategies and special projects always fitting them within client’s communication needs and core targets.Generate sales by handling all aspects of the sales cycle from prospecting to close.Devise strategies on how to fulfil client’s needs and acquire new business.Directly involved in planning, publishing and reporting of the Media and Digital activities.Main sectors: Automotive, Telecommunication, Furnishing, Food and Beverage.Travel regularly to different Cities in Italy for client meetings.

Assago (Milano)

Planning, monitoring and optimization of Digital campaigns for the Agency’s main clients from Finance, Food & Beverage, Betting and Entertainment sectors.

Assago (Milano)

Creating and outlining all the working processes for this new agency’s business and day-to-day cooperation with publishers: MYmovies, the first Cinemas website, and IBS (Internet Bookshop) the first Italian book e-commerce site.Execute strategy, planning and post-analysis for communication campaigns of main Media Agencies and Core Clients belonging to the main sectors: Cinemas, Book Publishing, Telecommunication, Electronics, Food & Beverage, Automotive, Technologies.Coordination of three Sales People and managing Marketing & Trafficking Departments.Marketing & Projects: creation and promotion of customized projects together with publishers; organization of events with prizes and competition activities, realization of cross-media communication campaigns.Research: using Nielsen/Audiweb/Adserver data to support Market Analysis and monitoring the progress of the activities, to optimize and empower campaigns performances.

Milan Area, Italy

Yahoo’s experience switched my career to another professional path, with a more commercial and sales oriented profile.Handling all client’s needs from strategy to final presentation of results, with Commercial responsibility.My portfolio: Isobar, Zenith Optimedia, MediaEdge:Cia, Mindshare and OMD.From January 2008 I was named Senior Account Manager coordinating the activities and work of the four people on my team.

Promotion, development and management of web projects for all customers of the WPP Group. Development of communication strategies and planning of advertising campaigns based on the objectives to be achieved; analysis and processing of the results achieved.

Account Assistant; strategic document processing and data analysis in contact with the agency's Key Accounts and Media Managers.