• Created and leads a team of sales and marketing professionals dispersed throughout the country, including creative professionals that provide graphic and web design supportive services.• Built and maintains relationships with multinational big box craft stores, JoAnn Fabrics and Hobby Lobby, broadening the reach of products to a new customer base across the United States.• Expanded social media engagement through Facebook Live videos and by establishing a Facebook group for jewelry makers to share and talk about their designs using the company products.• Started Facebook Live sale videos that highly increased the sales of previously difficult to sell closeout items and gently used samples.• Improved the Soft Flex Company online presence by creating a Search Engine Optimization performance assessment structure. • Established a national television presence, creating a new audience for company products by appearing on Jewel School on JTV and Beads, Baubles and Jewels on PBS.• Has been telecommuting from a home office since 1999 and is highly self motivated.

• Led a creative professional team to build the first website that integrated with accounting software Quickbooks to make business more efficient. • Branded all products with packaging, creating a professional image and planogram for the company. • Designed a large and comprehensive online social network for the company, utilizing a blog, Facebook, Instagram, YouTube, Pinterest, Yelp and Twitter to build a lucrative network of connections.• In an industry slowdown, led in restructuring the company to meet changing needs.

• Created and operated a distinguished, personal customer service brand for the company called “Ask Sara.” Customers received quick responses to their inquiries about products and jewelry making via email.• Maximized sales by improving the layout of product placement in trade show booth and by demonstrating jewelry making techniques to help inspire creativity using company products.

I teach people how to make jewelry through books, articles and classes. • Published author and editor of several books and booklets about jewelry making: Show Your Colors - 2012, Soft Flex Earring Project Booklet – 2013, Soft Flex Bracelet Project Booklet – 2015 and Seed Bead Revolution - 2017.• Well recognized teacher of jewelry making techniques such as crimping, knitting on a spool, kumihimo, and bead weaving.• Published designer of jewelry making projects in a variety of industry related magazines.

Book synopsis: Authors Sara Oehler and Kristen Fagan wrote this book to show how new and innovative seed beads can be used to create jewelry using Soft Flex beading wire rather than thread or cord. The projects are easy to intermediate, but they are unique enough to capture the interest of even the most advanced beader. Most projects can be completed in one sitting.- 32 projects- Foreword and bonus project by Nealay Patel- Most projects show two colorways- Projects use SuperDuos, SuperUnos, Tilas, Half Tilas, Rullas, Dragon Scales and More!- Learn how to crimp in a variety of ways, braid, kumihimo, patina metal and weave with beading wire.

Book synopsis: Show Your Colors uses flexible beading wire as a key design element in creating these thirty fun and fashionable jewelry projects. By exposing the wire, jewelry pieces are bright and colorful, and the wire adds texture to the design. The pieces in this book create a universal appeal with the wire being just as important as the beads. All types of jewelry makers will enjoy these modern, up-to-date styles.