Sara Elizabeth Cass-Dishman Email & Phone Number

• Evaluate prospective client’s business needs and product data for compatibility with the Rithum platform
• Produce opportunity analyses, strategic recommendations, architecture diagrams, high level designs, and sales and technical presentations for Amazon, Google, and social media advertising
• Collaborate and lead cross-functional teams including members of sales, implementation, and customer support teams to strategize on opportunities internally and provide guidance on client’s technical questions
• Perform pre-sales audits to identify potential areas for improved revenue growth and efficiency via reporting and analysis against core retail media & digital marketing KPIs
• Design and present customized strategic presentations and product demonstrations in person and virtually to hands-on users and executive audiences
• Train sales and solutions engineering team on best practices for Google and social media advertising, hold office hours to advise account executives on digital marketing opportunities, and reviewed and updated digital.

Morrisville, North Carolina, United States

• Served as a liaison between Rithum (ChannelAdvisor) and the client, highlighting new strategies for implementation and meeting weekly to discuss any client concerns or questions
• Conducted independent market research on client industries and competitors to identify gaps in account strategies and produce strategic proposals for account growth
• Executed custom strategies for accounts designated as emerging opportunities while also guiding the clients through expansions onto additional advertising platforms
• Evaluated data in aggregate form from Google Ads, Microsoft Ads, Google Merchant Center, and Google Analytics to help inform strategy on client accounts
• Worked jointly with retail media strategists to identify omni-channel strategies that could be executed across multiple platforms

Morrisville, North Carolina, United States

• Managed feeds of inventory data in the ChannelAdvisor software for imports to marketing platforms and reporting purposes
• Analyzed data, created reports, and implemented new processes or services for managed accounts to support Client Strategy Managers
• Applied coding features to create and maintain advertising copy highlighting new products, sales, or other yearly promotions
• Assessed existing project management processes and updated as needed for more efficient execution of tasks
• Evaluated data in aggregate form from Google Ads, Microsoft Ads, Google Merchant Center, and Google Analytics to help inform strategy on client accounts
• Served as a liaison between ChannelAdvisor and the client, highlighting new strategies for implementation and meeting weekly to discuss any client concerns or questions

Durham, North Carolina

• Analyzed aggregate data to identify trends and patterns in constituent engagement, and present visualizations of relevant data and insights to Foundation leadership
• Utilized strategic marketing and data analysis to increase the number of unique visitors and page views on the AICPA Foundation web pages by 100% as compared to the previous years
• Segmented data to solicit donors through e-mail and other marketing channels, resulting in a 12% increase in total revenue and a 19% increase in donations in 2019
• Compiled varied data sets from NetForum and Oracle into an aggregate form using spreadsheet tools to create the first comprehensive record of the organization’s giving history
• Generated reports from NetForum Association Management software and database to analyze constituent data and giving trends
• Served as the liaison between the AICPA and the AICPA Foundation Board of Trustees, including managing Trustee communications, implementing an onboarding process for new Trustees, and maintaining relationships with.

Raleigh-Durham, North Carolina Area

• Constructed and documented a new process to capture constituent data collected from events, updating existing or creating new constituent records where needed
• Directed the stewardship of donors, building new queries to accurately report a donor listing of 2,000+ names twice each year
• Shaped the strategic direction of donor communication by defining process, process improvement, and new marketing ideas and enhancements
• Coordinated and managed a constant pipeline of customers articulating the value of Carolina Ballet, resulting in new or additional gifts from 44% of constituents
• Maintained an Abila database of constituents, removing duplicate records and updating constituent and contact information
• Produced and managed internal and external communications, including direct email and digital content, for potential and existing donors

Miami/Fort Lauderdale Area

• Using Raiser’s Edge, prepared and analyzed reports on donation history and donor information
• Determined potential major gift prospects through analysis of current and past donations and conducting research on prospects, including individuals, corporations, and foundations.
• Enhanced the stewardship of donors by improving the reporting processes and ensuring donors at all levels of giving were thanked in a personal, timely, and appropriate manner
• Oversaw all College of Arts and Sciences’ events and functions, including developing event timelines and budgets, on site management, processing and tracking expenses, creating digital and print marketing assets, and.
• Established and maintained healthy cross-functional relationships with internal stakeholders

Greater Seattle Area

• Compared industry prospect data, identified gaps in current recruitment activities and strategies, and influenced the strategic direction of the program
• Opened recruitment to three new countries by designing an external marketing campaign for an international audience, from planning to execution and reporting
• Evaluated annual reports on ROI of investments to develop, justify, and maintain the University’s international student recruitment budget
• Facilitated communications and marketing strategies globally between geographies with cross-organizational teams
• Screened agents and initiated partnerships with international organizations for prospect recruitment, resulting in sixty-nine new prospects in five months and a threefold increase in agent contracts
• Travelled to Kazakhstan, Turkey, and Korea for international student recruiting fairs, collecting over 500 new prospects

Prague, Czech Republic

• Identified potential partner Universities by researching and evaluating their existing partnerships, and following through with sales calls that resulted in a 500% increase in University partnerships
• Designed and created marketing materials to distribute to Universities, leading to an increase in University interest and potential affiliations
• Conducted informational meetings with interested Universities and students to promote the programs and increase student interest

Greater Boston Area

• Created and maintained an online database of student applications and data, resulting in faster access to student information.
• Conducted student and parent information sessions for Prague honors Programs to promote the programs and increase student interest.
• Functioned as a liaison between Study Abroad at Suffolk University and the Prague Honors Programs by processing student applications in accordance with Suffolk University’s guidelines, reducing application processing.
• Assisted students with application and visa/passport issues, increasing student participation by 75%.
• Traveled to Prague on a summer internship to work directly with the students participating in the programs.
• Organized and led a trip to Krakow, Poland and Auschwitz, including teaching the history of both locations and chaperoning ten participating students.

Master'S Degree

Bachelor'S Degree

Education record

Education record

Education record