Sara Eichmann Email & Phone Number

Auckland, New Zealand

Responsible for driving and supporting growth while keeping all the wheels turning. Working closely with Founders, Directors and Advisory Board to make No Ugly a success in NZ and beyond.

Auckland, New Zealand

The No Ugly Advisory Board provides guidance and recommendations in the development and execution of our Business Plan. We use the expertise and experience of our Board to move fast, open doors and keep us on track.

Auckland, New Zealand

Taking our crazy ideas and getting them to customers' mouths. From procuring ingredients, planning production runs, managing stock, organising first-to-last mile logistics and herding cats, this is very much a hands-on do-it-all role.

Auckland, New Zealand

Snappy represented Fletcher Distribution's first foray into a B2C eCommerce operation. Developed and run on a lean canvas start-up model to test the hypothesis that the building and hardware industry is ready for a digital revolution.

Auckland New Zealand

RESPONSIBILITIESAs the head marketer (and employee number four), I am responsible for leading the development and execution of a marketing and brand plan as required by business objectives. The responsibilities of my role ensure I am across almost every aspect of Morepork including:* Significant contribution to the business strategy as a member of the Morepork lead team* Writing, reviewing and revising the marketing and communications plan* Leading the marketing team and agency partners to implement communications spanning ATL, digital, content, social, integrated sponsorship and CRM activities* Selecting, briefing and managing creative, media, PR, digital and event agencies with a view to build long term partnerships* Business casing and managing the marketing budget * Structuring and managing the marketing team and prioritising areas of focus* In January 2017 I took on the added responsibility of Sales. Broad responsibilities include developing channel and partner relationship to deliver sales targets, training and development planning for frontline channel staff and negotiation of commercial arrangementsACHIEVEMENTS* Achieving 41% brand awareness within 5 months of launch* Working with the Morepork lead team to devise the business plan through lean canvas methodology. Analysis of multiple data sources to uncover customer insights that informed this plan* Developing marketing strategies, systems and processes from scratch. From packaging to ATL, to CRM and social, I started with a blank piece of paper, limited time and a small team* Navigating and managing multiple opposing stakeholders who were personally and financially invested in the successful launch of this business* Being appointed 2IC in April 2015* Implementing a marketing strategy that is referenced by the smart home industry globally as best practice and has positioned Morepork as ‘one to watch'

Auckland & Melbourne

Working across Melbourne and Auckland offices for these agencies I worked on new business pitches and existing accounts including Shell, Ford, Target and Pernod RicardMy longest contract tenure was 8 months at JWT in Melbourne working across the Ford business.RESPONSIBILITIESI was project lead on several key brand activities. This involved:* Contributing to strategic planning and development of briefs* Facilitating creative development and production* Managing multi-million dollar budgets and coordinating other agency partners (Media, Digital, PR & Social) to sell in an integrated and considered approach. * Regular liaison with the regional team based in Shanghai to ensure we aligned with regional strategies and utilised existing creative assets where possible.* Developing new processes as we shifted Ford from a traditional 'ATL' driven campaign approach to a new digital and content led model.My time at Ford was marked by the The biggest of these projects was the launch of the new EcoSport SUV - a white space vehicle for Ford Australia. As a brand under pressure, this vehicle is hugely important for Ford and consequently its launch plan was under ongoing scrutiny from the highest levels of Ford Australia, the regional agency team and Ford Asia Pacific.ACHIEVEMENTS* Successful buy-in by Local and Regional Client on integrated campaign to launch EcoSport in Australia. This campaign was led by a digital and content platform and marks the first move away from a traditional marketing campaign rollout for Ford.* Surviving baptism by fire. I was very much thrust into the deep end due to process, timing and political pressures. With little time for induction into Ford it was learn as you go!* Navigating a complex reporting structure to key internal and external stakeholders who are all motivated by different objectives.

Melbourne, Australia

RESPONSIBILITIESDuring my tenure my main client was Crust Gourmet Pizza, a franchise operation which as a business has doubled in size over the last three years (from 55 to over 110 stores in Australia). Due to this rapid growth their marketing team was ill equipped to deal with the requirements of the brand and increasingly vocal franchisees. They therefore relied on Freeform more than is usual for a Client and we effectively acted as an extension of their marketing department. I was therefore part of:* Leading their marketing communications planning. This included commissioning Crust’s largest consumer research project and utilising insights to drive business planning.* Reviewing and revising their marketing process to ensure it considered the needs of the brand and franchisees and customers within local catchments.* Setting and tracking annual budgets - including for other agencies and external suppliers.* Developing national and local campaigns. Freeform was recognised by Crust as their brand champions this allowed us to challenge and lead their thinking* Attending and presenting at twice yearly conferences to sell in the marketing vision and communications plan for the upcoming period and beyond.In addition to this, Freeform’s key priority was to find new business that would move us away from project-based work to ongoing relationships with consistent workflow. I was part of the pitch team and was involved in developing brand strategies, forming the creative briefs, creative reviews and writing the pitch presentation. Crust was the first client that we pitched for and won to meet this criteria.ACHIEVEMENTS* Playing an integral part in setting the agency structure and process which allowed us to do better work and take on bigger clients.* Being key part of the development of the Crust brand strategy that led us to win their business.* High Distinction for Communication Council Strategic Planning Principles course

Working on the Angus & Robertson account whilst permanent Account Director could be recruited. Tasked with:* Ensure smooth rollout of monthly campaigns. * Identifying and embedding efficient work processes at both Client and Agency side.* Training and mentoring Account Executive.

RESPONSIBILITIESServing the Whiskas and Pedigree accounts for China, I was responsible for improving client/agency relations after a difficult period.The major project I worked on was the largest qualitative research program Whiskas has ever undertaken in China, the development of the local strategy from this research, the generation of a the creative brief from this strategy and the successful presentation of the fully integrated campaign from this brief.This role was a 3 month contract position to service the account during a critical period before a permanent replacement could start.ACHIEVEMENTS* A happy client, a solid strategy, an approved campaign and improved internal processes* Finding somewhere I could buy bread in Beijing

Working under Account Directors on multiple accounts during tenure:* Toyota* Fonterra* SealordAlso lead on Emirates account including development of annual comms plan, roll out and international project pitches.

Sales Executive in Agency Sales team. Responsible for managing, negotiating and selling of inventory to meet set targets.