Key Clients: Christian Dior Couture & Istituto Marangoni.- Retail Mercahndising: Assessing the effectiveness of store assortment, anticipatingdemand and changes in buying patterns and making predictions based on sales data.- Business Development: Expanded brand presence through international fairs,partnerships, and strategic negotiations with suppliers. Generated businessopportunities and advised small brands on market competitiveness.- Education: Designed and delivered fashion buying and merchandising courses invaried fashion schools and provide CV and career advising to students.

- Managing and monitoring all product categories of Bally websites which are 10 across 7 languages.- Work closely with Buyers in order to ensure that all themes/products are globally bought across all sites.- Ensuring global product selection and also supporting Merchandising team in creating ad-hoc capsule collections for specific regions (especially for Tmall, China and Japan’s website).- Request stock movement or Buying ad-hoc where product is missing online.- Creating a process that validates the Marketing Calendar and Product Delivery Plan.- Guarantee that main products are present in tactical shootings, social images and ah-hoc projects.- Aligning with Digital Marketing regarding Campaigns with partners and affiliates.- Provide to the Graphic team all globally bought products and themes to create/use assets online.- Preparing seasonal templates of all products and assets to be used as content assets online (such as landing pages and banners) and for the Emails.- Collaborate with Visual Merchandising in store in order to create synergy between store displays and Online Merchandising.- Undertaking continuous Sales Analysis and Reporting across all sites.- Compare and analyse through Merchandising Post Season Review, retail and digital performances.- Weekly product positioning according to the Marketing Message to be pushed.

- On top to all the activities specified above, I developed and delivered comprehensive trainings for the Digital Team, including product manuals, visual aids and interactive presentations to enhance learning and retention of new collection, mood and inspiration each season.

- Managing autonomously Accessories’ Buying and other product categories according to the OTB analysis undertaken.- Defining and planning the brand mix and product selection according to sales performance, market trends, product availability and accurate delivery timeframes.- Managing all operational activities from the mechanical order insertion, delivery pipeline, photography, pricing and the correct publication of products.- Daily review of performance indicators such as sales, sell-through, margins and revenues.- Regular re-assortment of best-sellers and swap of slow sellers with new articles or best sellers.- Negotiating commercial agreements and discounts procedures with all suppliers.- Providing seasonal Merchandising presentation of the Buying made in order to plan and work in parallel with the Merchandising team’s calendar and activities.- Undertaking continuous competitor analysis and brand research through international fair exhibitions, social networks and press.- Worked closely with digital merchandisers in conducting hands-on workshops and live product demonstrations to ensure the clear understanding and effective selling strategies online and in the various landing pages during the season.

- Managing various brands by improving and analysing their sales and stock’s variations.- Planning and selecting a wide range of products to be sold in all Rinascente stores in Italy and abroad, considering customers’ demand, market trends, store policies and financial budgets.- Regularly reviewing performance indicators such as sales, sell-through, margins and revenues.- Provide new merchandise and review existing ones to ensure products remain competitive and insure the increase of sales.- Keeping up with the current and future market trends, and reacting to consumer buying patterns.- Providing reports and forecasting sales levels.- Participating in promotional activities.- Supporting the negotiation activities for the insertion of new brands in the department store.- Delivered comprehensive training programs for store managers and sales assistants on the features, benefits and selling points of seasonal products in order to ensure throrough understanding and effective selling strategies.

- Daily Sales Analysis.- Supporting the retail merchandiser's activities.- Supporting the replenishment and the new ordering for each Prada store.

- Managed the software sales pipeline by integrating it in multiple data sources such as "Seibel" and "Scops" and provide in-depth insight reporting into sales and revenues in order to accelerate and improve the business process.- Leading the sales team in achieving their monthly targets by tracking all their opportunities and follow-up the sale's progression through data reviewing, reporting and weekly group meetings.