Sara Escobar Santa Maria

Sara Escobar Santa Maria Email and Phone Number

Retail Media I Brand Management I Content Strategy I Digital Marketing I E-Commerce I Team Leadearship I @ Vallata S.A.S
Sara Escobar Santa Maria's Location
Colombia, Colombia
About Sara Escobar Santa Maria

I am a Head of Retail Media with over 4 years of experience in social media strategy, digital advertising, and branding. Specialized in strategy, campaign optimization, and creative content. Passionate about advertising and digital transformation in the retail media sector, with skills in stakeholder management and team leadership.

Sara Escobar Santa Maria's Current Company Details
Vallata S.A.S

Vallata S.A.S

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Retail Media I Brand Management I Content Strategy I Digital Marketing I E-Commerce I Team Leadearship I
Sara Escobar Santa Maria Work Experience Details
  • Vallata S.A.S
    Head Of Marketing
    Vallata S.A.S Nov 2024 - Present
  • Cluvi
    Head Of Retail Media
    Cluvi Jan 2024 - Nov 2024
    Colombia
    Cluvi drives food and beverage brand growth in Latin America through on-premise strategies, data science, and market analytics. My main responsibilities include: - Conceptualize and implement comprehensive retail media strategies for both online and offline channels. - Collaborate cross-functionally to integrate retail media initiatives seamlessly within Cluvi's overall marketing and sales efforts. - Analyze performance metrics and consumer insights to refine and optimize strategies.Key Achievements: - Achieved a 70% increase in sales of specific restaurant products during seasonal promotions. - Established and structured Cluvi's retail media line, aligning it with business objectives and market demands.
  • Cluvi
    Head Of Digitalization And Design
    Cluvi Oct 2021 - Jan 2024
    Barcelona, Cataluña, España
    Main Responsibilities: - Lead and manage the digitalization and design team, ensuring timely delivery of final products to clients. - Coordinate design efforts to effectively communicate each restaurant's brand identity.Key Achievements: - Reduced project timelines and enhanced team performance. - Established and structured the entire digitalization and design department.
  • Vallata Sas
    Digital Strategist
    Vallata Sas Jan 2020 - Mar 2022
    Medellín, Antioquia, Colombia
    Responsibilities: - Develop comprehensive digital marketing strategies across various social media platforms. - Manage the creation and implementation of engaging content for social media channels. - Analyze performance metrics and optimize strategies based on data-driven insights. Collaborate with cross-functional teams to align digital initiatives with overall business objectives.Key Achievements: - Established and optimized Vallata's website and social media presence, significantly enhancing brand visibility and engagement. - Successfully attracted new investors to the company through targeted digital marketing efforts. - Led the development of innovative campaigns that increased user acquisition and retention rates.

Sara Escobar Santa Maria Education Details

Frequently Asked Questions about Sara Escobar Santa Maria

What company does Sara Escobar Santa Maria work for?

Sara Escobar Santa Maria works for Vallata S.a.s

What is Sara Escobar Santa Maria's role at the current company?

Sara Escobar Santa Maria's current role is Retail Media I Brand Management I Content Strategy I Digital Marketing I E-Commerce I Team Leadearship I.

What schools did Sara Escobar Santa Maria attend?

Sara Escobar Santa Maria attended Eae Business School, Colegiatura Colombiana (Ies), Colegiatura Colombiana (Ies).

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