Sara Fleeman Cornally Email & Phone Number

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

Atlanta, Ga, Us

• Internal account manager for B2B marketing communications, treating each lead as client.• Project manager over multiple, simultaneous projects in a fast-paced environment.• Develop and implement year-round partner agency and custom corporate communications.• Oversee and support the creation of all B2B digital content and collateral.• Content SME for launch of Salesforce.org Philanthropy Cloud platform.• Identify and support engagement and volunteer opportunities.

Milwaukee, Wisconsin, Us

• Project management over multiple, simultaneous projects in a fast-paced environment.• Managed and audited vendors, including contract renewals and reviews.• Achieved cost containment and monitored vendor KPI’s and PG’s, redefining as needed.• Oversaw data file exchanges between Fiserv, benefits administrator and vendors.• Project lead for first staffed, on-site fitness center; managed third-party fitness center partner. • Presented to many associate and manager groups; promoted and educated on the program.• Coordinated with HRIS and vendors to routinely analyze outcomes.• Developed business cases for two new pilot programs that target high risk populations.• Promoted programming through active, ongoing communications program in conjunction with the benefits communications team.• Indirectly hired and managed several on-site third-party SOW contractors.• Administered wellness program for over 16,000 U.S. associates, inclusive of quarterly incentives, on-site biometric and flu shot events, and other health promotion programs.• Developed, implemented, executed a complex quarterly incentive program through collaboration between multiple internal and external cross-functional partners.• Launched wellness champion team network, resulting in a grass roots wellness effort, inclusive of on-site programming and events.• Recognized as Healthiest Employer for Atlanta (2016, 2017), Central Ohio and Orlando (2017).• Acted as SME for implementation of new benefits administration system. • Designed and implemented fitness challenges, redefining parameters based on past results.• Completed three-month management course that taught key management skills.

Silver Spring, Md, Us

Client: Lowe’s Home Improvement• Strategic account leader for an award-winning, incentive-based health and wellness program for Lowe’s Home Improvement’s 240,000 employees and their family members.• Top account for gross profit in 2012 and 2013, achieving over 42% margin both years.• Decision maker on multiple levels and delegated tasks to creative, IT, customer care and program management teams.• Acted as project manager for development of custom mobile app.• Recognized for sales and gross profit as Chairman’s Club winner, 2012 and 2013.• Constant improvement of communications strategy and programming.• Performed as information portal for a variety of wellness partners and overall wellness program, developing programs and collateral.• Acted to continuously improve on wellness initiatives, offering strategic industry knowledge.• Managed $3.6 million annual budget, including management hours, communication fees, and reward budget.• Presented, planned and executed seven annual wellness campaigns, from concept to execution, incorporating findings of past years, multiple communication channels, custom creative, and website development.• Utilized additional channels to communicate the different campaigns and programs, including social media, SMS text and opt-in email. • Executed four-year review through extensive reporting and analysis of program performance.• Continuously monitored and improved the website, while strategically improving. • Launched first mobile site mobile app for program, offering articles, quizzes, and journals.• Oversaw all customer care through weekly calls and monitoring emails.• Grew business at Lowe’s through communications programs for open enrollment and high-risk program support.

Vesdia was a partnership marketing firm specializing in affinity programs for banks, airlines, and other loyalty programs. They are now Cartera Commerce. Clients included: Lowe’s Home Improvement, Jos. A. Bank, 1-800-FLOWERS.COM, Sunglass Hut, Sally Beauty Supply• Responsible for generating revenue and account profitability within $6 million client portfolio.• Customer retention efforts resulted in; retaining two terminating clients within first three months.• Managed relationships and served as primary client interface to organization.• Monitored program performance, marketing strategy and execution.• Reported monthly and quarterly on program performance, including incremental sales, gift card sales, ROI, and CPM value in loyalty programs.• Forecasted annual budgets and monitored the budget month-to-month, ensuring contract renewal.• Represented clients in all marketing initiatives within each program, including: developing marketing plans, supervising creative development and copy for email marketing and online ads, communicating with creative department and program client, ensuring that marketing initiatives were fulfilled.

Atlanta, Ga, Us

Marketing and communications firm specializing in strategic market positioning and sales augmentation for clients in the business-to-business, health sciences and high tech industries.Business-to-business marketing, account management, business development• Primary contact for multiple clients and served as a liaison to ensure that client’s needs are met.• Developed internal email campaign to develop new business for the agency, gaining awareness for company and resulting in 100k in new business.• Managed direct mail program integrating PURLs, track-able dimensional mailers, and follow-up email blasts for three different markets in Los Angeles.• Created an integrated marketing plan, resulting in a 20% increase in small-hospital sales and brand awareness, for ten-year-old healthcare technology client; recommendations resulted in a consistent brand image, collateral pieces, updated website, advertising, SEO, public relations and strategic thought leadership.• Specialized in developing messages multiple industry verticals through market segmentation.• Satisfied client needs efficiently by meeting deadlines and keeping costs to a minimum.• Educated clients on new marketing technologies and methods to maximize marketing dollars.

Houston, Tx, Us

Subsidiary of the multibillion dollar, market-leading food service distributor in North America, with a network of more than 190 facilities throughout the US and Canada. Business-to-business sales and marketing in the foodservice industrySales territory: Midtown and Buckhead Atlanta • Relationship-based sales and account management of 25 clients and $1.5 million in annual sales; grew sales consistently at 15%-20% over previous year.• Won the business of large accounts that had never purchased from Sysco in the previous 6+ years; did so by strategic planning and execution.• Educated and presented on a diverse range of products that covered twelve different categories and over 14,000 foodservice items.• Marketed specific items to customers that best met needs and expectations of restaurant guests.• Consulted with clients to develop marketing plans, yielding new sales opportunities.• Successfully completed corporate sales training programs.• Prepared, organized, and maintained a weekly schedule, including daily action plans.• Excelled in a 100% commission pay schedule environment, based on revenue and margin quotas.

Certificate, Digital Marketing Strategies: Data, Automation, Ai & Analytics

B.S., Business Administration