Sara Marques Email & Phone Number

• Campaign Development & Management: Developed and executed effective Performance Marketing strategies to promote Web Summit events. This included creating weekly marketing plans, writing ad copy, images, and videos, and.
• Data-Driven Optimisation: Analysed budgets, ROAS, and competitors to continuously optimise marketing strategies for maximum impact with available resources. Used tools like Excel, Lookerstudio and Supermetrics to track.
• Content Creation & Collaboration: Worked closely with creative teams (copywriters, designers, video editors) to ensure content aligned with campaign goals and overall marketing strategy. Created compelling ad copy.
• Strategic Planning: Researched industry trends and competitor events to improve our audiences development and strategic marketing plans. This ensured targeted campaigns reached the right audience.

Accountable for overseeing and leading media plans research and development. Managing multinational clients’ budgets, within multiple channels, ensuring timely reporting data for decision making and strategy optimisation across channels. Supervising, keep motivation and ensure the extra-mile of the team.

Design and deployment of the restructuring project for all 30 Paid Search accounts (corresponding to all markets where TAP operates) and Data Studio dashboards development, aiming to track key metrics performance across all Paid Search channels. As the most senior team member, provided training alongside with definition of work methods in order to ensure.

- Paid Search and Shopping team leader managing a thousand € budget, within multiple search engines, ensuring timely reporting data for decision making and strategy optimisation.- Supervising, keep motivation and ensure the extra-mile of a team of 4 in keyword strategy definition, CPC optimisation, competitors analysis to ensure smooth ROAs deltas and.

Digital Marketing strategy development and implementation with direct report to the CEO. Accountable for Google AdWords campaigns, with proven track record of increasing by 50% the daily clicks and improving by 12% the CTR. - Google Ads & SEO: Re-definition of keywords, campaign audience and geography allocation allowing to generate 50% more traffic..

Lisboa

Lisboa E Região, Portugal

Syone website maintenance using CMS - Wordpress.Held responsible for the Lisbon Open Source website design andimplementation.AdWords Campaigns and Email Marketing Strategy design and optimisation for all the Datasheets’ Landingpages, aiming to increase lead generation and download.

Hamburg E Região, Alemanha

Content manager for Brazilian Dreamlines website.Responsible for building a tracking file (Excel) for the whole Content Department, used in all 7 countries where Dreamlines operates, increasing efficiency and productivity.Website users’ behaviour analysis to determine the most searched cruise lines and highlight them to enhance conversion rate.Weekly.

Hamburg E Região, Alemanha

Lisboa E Região, Portugal

Mobile campaign manager and Media buy advertising and Affiliate Manager.

Lisboa E Região, Portugal

Lisboa

Lisboa

Coimbra

Master'S Degree, Gestão De Marketing

Bachelor'S Degree, Comunicação Organizacional

Marketing Digital