Sara F. Mitchell Email & Phone Number

Saline, Mi

I am a Licensed Realtor that is part of the Saline MI Reinhart Realtors office serving Washtenaw, Lenawee, Monroe, Wayne, Livingston, Oakland Jackson and Ingham County. I am here to help you buy & sell your home.

Apply extensive skills and experience to ensure that all the different components of this Jackson, MI property are running smoothly, effectively, and efficiently. • Manage day-to-day operations, including staff, maintenance, accounting, sales, marketing, and guest relations • Responsible for the preparation, presentation and achievement of the annual operating budget, marketing and sales plan, and capital budget • Develop and monitor the overall hotel targets to deliver an excellent guest experience • Ensure full compliance to the property’s operating controls, policies, procedures, and service standards • Lead key property issues including capital projects, customer service, maintenance, and refurbishment • Manage on-going profitability of the hotel, ensuring revenue and guest satisfaction targets are met and exceeded • Deliver hotel budget goals and set other short- and long-term strategic goals for the property • Ensure that monthly financial outlooks for rooms, food and beverage, and admin are on target and accurate • Closely monitor the property’s business reports on a daily basis and take corrective actions, if needed

Dearborn, Michigan

Director of Sales, Catering, & Marketing Edward Hotel & Convention Center 2017 – 20182nd largest hotel in Michigan (located in Dearborn, MI) with 773 guest rooms, 64,000 square feet of meeting space, and unionized staff. Hired to lead a turnaround of a distressed property de-stabilized by three ownership changes within six years. • Set goals to increase revenue and yield, personally selling $4,500,000 of future business within the first nine months • Devised and directed marketing brand consistency for social media, airport, print, and collateral advertising • Hired and trained sales and catering staff and tripled the team to serve volume increases • Built strong relationships with individual departments to help grow the business • Increased event profitability by updating, expanding, and maintaining contract management using Salesforce • Analyzed the renovation plan and re-prioritized facility improvements on revenue-producing projects • Managed conventions as large as 1,800 people working closely with clients and staff to detail event agendas, layout, food and beverage requirements, and guest room blocks

Privately-owned family hotel company with one flagged (Holiday Inn Express) and one independent (The Kensington) hotel in Ann Arbor, MI. The properties combined 300+ guest rooms, and 12,000 square feet of meeting space. Member of the executive committee spearheading corporate sales, catering and marketing initiatives, and developing and implementing strategic plans. Managed a budget of $10,000,000. Promoted twice. • Exceeded annual goals by at least 10% four out of five years between 2011 and 2016 • Utilized a “needs calendar” to motivate and re-invigorate a team of five sales professionals • Completed and analyzed monthly revenue reporting to determine the adjustments required to serve changing market needs • Recruited, hired, and trained food and beverage, sales, and catering personnel • Responsible for planning and directing events for local, international, and internal VIP groups, including logistics, catering, entertainment, and promotional materials • Negotiated with vendors to reduce prices for event equipment, built a robust supplier relationship management program, and established a preferred vendor system to recommend to external clients • Secured high-profile strategic marketing alliances with sports, entertainment, nonprofit, and community organizations leading to preferred provider status with the University of Michigan and other large, well-known local organizations

Various

Provider of professional services and consulting with a focus on small business to support an Ann Arbor, MI based international process-improvement company. • Utilized sales and management skills to assist with cultivating and developing training materials for hospitality and global automotive dealerships • Worked closely with the corporate team to support corporate and sales and marketing goals

New Castle, Nh

Wentworth by the Sea Hotel & Spa (New Castle, NH): Managed 10,000 square feet of banquet and meeting space, allocated a budget of $5,000,000, and served as a leader for a team of 25. Compiled and analyzed weekly revenue forecasts, employee schedules, and product orders. • Moved upward from a starting position as Assistant Banquet Manager to Task Force Manager to Convention Services Manager to Director of Banquets • Developed opening standards for banquet setup, service, and staffing guidelines for a four-diamond property • Planned and executed corporate events, completed billing activities, and worked with clients/event planners to block rooms, develop menus, and determine audiovisual requirements for events • Modernized food presentation to a small plate and fresh market style focused on food quality Westin® Hotels and Resorts (Key West, FL): Spent one season as Outlets Manager at a Key West property in response to the Task Force Manager position in NH and needs of the organization.

Various

Sold catering services for both corporate and university-related events totaling $500,000 in sales annually. Managed cross-functional teams of accounting, engineering, banquets, kitchen, restaurant, housekeeping, front office, reservations, and sales staff at properties in Dearborn, MI, Knoxville, TN, and Lexington, KY depending on corporate needs. • Moved upward from a starting position as a Restaurant Supervisor to Outlets Manager to Director of Banquets to Catering/Convention Services Manager • Improved employee performance via recognition and reward activities, training development and delivery, relocation assistance, and relationship building among all organizational levels