Sara F. Mitchell Email & Phone Number

Saline, MI

I am a Licensed Realtor that is part of the Saline MI Reinhart Realtors office serving Washtenaw, Lenawee, Monroe, Wayne, Livingston, Oakland Jackson and Ingham County. I am here to help you buy & sell your home.

• Apply extensive skills and experience to ensure that all the different components of this Jackson, MI property are running smoothly, effectively, and efficiently.
• Manage day-to-day operations, including staff, maintenance, accounting, sales, marketing, and guest relations
• Responsible for the preparation, presentation and achievement of the annual operating budget, marketing and sales plan, and capital budget
• Develop and monitor the overall hotel targets to deliver an excellent guest experience
• Ensure full compliance to the property’s operating controls, policies, procedures, and service standards
• Lead key property issues including capital projects, customer service, maintenance, and refurbishment

Dearborn, Michigan

• Director of Sales, Catering, & Marketing Edward Hotel & Convention Center 2017 – 20182nd largest hotel in Michigan (located in Dearborn, MI) with 773 guest rooms, 64,000 square feet of meeting space, and unionized.
• Set goals to increase revenue and yield, personally selling $4,500,000 of future business within the first nine months
• Devised and directed marketing brand consistency for social media, airport, print, and collateral advertising
• Hired and trained sales and catering staff and tripled the team to serve volume increases
• Built strong relationships with individual departments to help grow the business
• Increased event profitability by updating, expanding, and maintaining contract management using Salesforce

• Privately-owned family hotel company with one flagged (Holiday Inn Express) and one independent (The Kensington) hotel in Ann Arbor, MI. The properties combined 300+ guest rooms, and 12,000 square feet of meeting.
• Exceeded annual goals by at least 10% four out of five years between 2011 and 2016
• Utilized a “needs calendar” to motivate and re-invigorate a team of five sales professionals
• Completed and analyzed monthly revenue reporting to determine the adjustments required to serve changing market needs
• Recruited, hired, and trained food and beverage, sales, and catering personnel
• Responsible for planning and directing events for local, international, and internal VIP groups, including logistics, catering, entertainment, and promotional materials

Various

• Provider of professional services and consulting with a focus on small business to support an Ann Arbor, MI based international process-improvement company.
• Utilized sales and management skills to assist with cultivating and developing training materials for hospitality and global automotive dealerships
• Worked closely with the corporate team to support corporate and sales and marketing goals

New Castle, NH

• Wentworth by the Sea Hotel & Spa (New Castle, NH): Managed 10,000 square feet of banquet and meeting space, allocated a budget of $5,000,000, and served as a leader for a team of 25. Compiled and analyzed weekly.
• Moved upward from a starting position as Assistant Banquet Manager to Task Force Manager to Convention Services Manager to Director of Banquets
• Developed opening standards for banquet setup, service, and staffing guidelines for a four-diamond property
• Planned and executed corporate events, completed billing activities, and worked with clients/event planners to block rooms, develop menus, and determine audiovisual requirements for events
• Modernized food presentation to a small plate and fresh market style focused on food quality Westin® Hotels and Resorts (Key West, FL): Spent one season as Outlets Manager at a Key West property in response to the Task.

Various

• Sold catering services for both corporate and university-related events totaling $500,000 in sales annually. Managed cross-functional teams of accounting, engineering, banquets, kitchen, restaurant, housekeeping, front.
• Moved upward from a starting position as a Restaurant Supervisor to Outlets Manager to Director of Banquets to Catering/Convention Services Manager
• Improved employee performance via recognition and reward activities, training development and delivery, relocation assistance, and relationship building among all organizational levels