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Experienced senior executive with over 20 years of expertise in strategic sales, leadership, and account management, particularly in insurtech, fintech, and e-commerce. Demonstrates a proven record of excellence in leading high-performance teams, implementing expansion initiatives, and delivering advanced SAAS solutions with a customer-centric focus. Skilled in deploying innovative sales strategies and leveraging digital transformation for optimized business outcomes.
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Sales ManagementRiddermark Bil Jun 2024 - PresentJärfälla, Stockholm, Se -
Senior Key Account ManagerTrustly Mar 2024 - Jun 2024Stockholm, Stockholm County, Se -
Chief Commercial Officer (Cco)Omocom Jun 2019 - May 2024Stockholm, Stockholm County, SeOmocom offers short-term insurance solutions designed to support the principles of the circular economy, with a primary goal of prolonging the lifespan of existing products. This approach not only benefits the environment but also offers financial advantages to our customers.Primary Responsibilities- Oversight of Direct Sales and Key Account Management- Leadership in Marketing and Channel Management- Formulation of Pricing Strategies and Overall Product Offerings- Drive Expansion and Product Development Initiatives- Achievement of Strategic Commercial Objectives- Identify and Attain Product-Market Fit- Recruitment and Management of the Commercial Sales Team, with a focus on motivation and performance assessment- Profit Generation and Provision of Financial and Revenue Support to the Organization- Establishment of Realistic and Attainable Goals, accompanied by the implementation of corresponding Marketing Strategies -
Business Development ManagerBillogram Aug 2018 - Jun 2019Stockholm, Stockholm County, SeEasy Payments. Quality Engagement.Billogram is one of the fastest-growing startups in Sweden. Over 20 000 companies have chosen to work with Billogram, and we have been trusted to handle over 7 billion SEK annually.Working towards some of the biggest companies in Telco/Utilities and ISPs. Full sales cycle responsibility, from account strategy to closing.Main responsibilities- Conduct research to identify new markets and customer needs- Arrange business meetings with prospective clients- Promote the company’s products/services, addressing or predicting clients’ objectives- Prepare sales contracts ensuring adherence to law-established rules and guidelines- Build long-term relationships with new and existing customers- Create and execute commercial strategies aimed at accelerating growth- Study industry trends and create an effective business plan based on commercial opportunities- Heavily involved in the motivation, drive and development of new talent within the organization- Develop an understanding of customers’ needs and make sure they are met- Work with the marketing team to create strategies that boost the company and product awareness- Develop partnerships with key stakeholders aimed at accelerating the company’s growth -
Sales Manager Nordics/UkLoop54 Jan 2017 - Aug 2018After a year of leading the Swedish team I got promoted to manage the operations in The Nordics and in the UK.
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Sales Manager SwedenLoop54 Mar 2016 - Jan 2017Relevant and personalized on-site product search. Powered by Deep Learning and built exclusively for eCommerce and enterprise business.Main responsibilities- Managing team- Acquisition of new clients- Management of key accounts- Lead conversion from numerous marketing channels- Creating a short- and long-term sales plan to achieve the given objectives- Consistently meet revenue goals in accordance with team/organizational goals- Actively looking for possibilities to upsell and cross-sell to existing customers- Obtaining referrals from the current clientele to widen the sales pipeline- Management of customer relationships- Recognize customer needs and provide insights for improving the product portfolio based on interactions with and feedback from customers- Reporting and operations- Contributed to the development of the Sales department by establishing processes, strategies and producing sales material/presentations- Established strategically important Partnerships with various platform providers in the Nordics- Created onboarding processes and trained/coached new colleaguesReported directly to the CEO.
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Key Account ManagerSchibsted Media Group Dec 2013 - Mar 2016Oslo, 0105, NoKey Account Manager at Svenska Dagbladet AB and TVNU AB with responsibilities over some of their largest portfolio clients with individual advertising spendings of +10MSEK/ARR. My main missions was to prevent my clients from churning and instead get them to expand their spendings in our different media platforms. Relation was key in this position and so was being creative and constantly guiding the client in through the digital transformation. -
Global Sales Coach/Sales Manager Sweden (Acting Nordics, De, Nl)Klarna Ab Mar 2009 - Sep 2013Stockholm, SeIn charge of Inside Sales dept in Sweden, a team consisting of 10-12 Account Managers. The team was the no 1 top performing team (of tot 7 teams) and I won Salesperson of the Year/Month a couple of times.25% of my time was also going to the teams in NO, FI, NL & DE supplying them with coaching, materials, metrics, strategies etc. Mail responsibilities• Recruit/hire/fire• Identify core behaviours for development • Make sure teams reached expectations• Weekly both individual and group meetings/coaching• Set clear performance expectations • Set specific behavioural goals and measure progress weekly/monthly• Collect sales person behavioural data by engaging in joined sales calls/meetings• Provide honest and data specific feedback • Training where applicable• Educate the sales teams in e-commerce, sales and culture.• KPI reviews once a year• Budget planning and reporting• Create competitions and other material that motivated the teams Follow up; follow up; follow upAlso had a 1h meeting once a week for all new Klarna employees, talking about how we sell and our culture and values. -
Account Manager/Key Account ManagerKlarna Ab Nov 2006 - Mar 2009Stockholm, SeStarted as a Account Manager, during this time I signed over 800 brand new clients for Klarna and got a lot of rewards. Promoted to train and coach both new and senior colleagues and recruitments, take care of our Premium Partner-contact and their clients and later Key Account Manager-responsibilities.Responsibilities • Contact businesses by telephone or meeting to promote services • Making over 60 phone calls daily • Building my own pipe• Responsible contact person for all my signed merchants• Start ups, small size, medium and large size Merchants • KAM for existing merchants -> Large size Merchants• KAM for new merchants -> Medium to Large size Merchants• Train both new and senior colleagues
Sara Forsberg Skills
Frequently Asked Questions about Sara Forsberg
What company does Sara Forsberg work for?
Sara Forsberg works for Riddermark Bil
What is Sara Forsberg's role at the current company?
Sara Forsberg's current role is Sales Management @RiddermarkBil.
What is Sara Forsberg's email address?
Sara Forsberg's email address is sa****@****rna.com
What is Sara Forsberg's direct phone number?
Sara Forsberg's direct phone number is +467021*****
What skills is Sara Forsberg known for?
Sara Forsberg has skills like E Commerce, Sales, E Payments, Payments, E Business, B2b, E Commerce Consulting, Online Payment, Salesforce.com, Sales Workshops, B2c, Sales Coaching.
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