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Directed Project Management Office (PMO): Led Paramount’s PMO for Kids & Family campaigns across Nickelodeon and Paramount+, coordinating with international, creative, media, social, digital teams, studio partners, live events, and consumer products within a dynamic industry.Strategic Senior Leadership Support: Pivotal role on the CMO’s senior leadership team, fulfilling Chief of Staff responsibilities and guiding the team through layoffs and restructures. Organized Town Halls, offsites, training, and aligned operations with strategic priorities.Team Leadership & Execution: Managed a team of post-production managers for promo shoots, creating a supportive, high-performance environment despite shifting priorities. Executed adoption of Airtable for campaign management and Frame.io for reviews, boosting workflow efficiency.Budget & Forecast Oversight: Directed Nickelodeon Marketing’s budgets, forecasts, and reconciliations across media, print, promo, and digital channels, building stakeholder trust and operational stability.Cross-Company Standardization: Represented Nickelodeon on task forces, standardizing tools, templates, and workflows to ensure consistency across all marketing functions.Campaign Prioritization & AI Integration: Developed a prioritization framework to clarify expectations for campaign effort, budget, and outcomes. Led AI tool integration, including Adobe Firefly, collaborating with compliance teams to drive innovation and regulatory adherence.Change Management & Return-to-Office Transition: Personally facilitated the post-COVID return-to-office, ensuring a smooth shift to agile workspaces for 300 employees across NY and LA.Relationship Building & Problem Solving: Built and maintained strong, collaborative relationships with stakeholders. Known for a calm, approachable leadership style and proactive problem-solving that fostered communication, adaptability, and alignment.

Global Team Leadership: Managed a global team of 70 across Creative, Strategy, Operations, Finance, HR, and Client Services, including 6 direct reports.Budget & Operational Strategy: Directed budgeting and financial planning, implementing modern tools and streamlined workflows to drive efficiency.Post-Acquisition Integration: Led an 18-month integration into Incubeta, managing global communication and strategy for creative expansion.Organizational Restructuring: Restructured the team, introduced growth frameworks, and cultivated a strong culture, achieving an average employee tenure of 8 years.Strategic Leadership: Served on the US Board, providing strategic guidance and representing Joystick at industry events.Acquisition Negotiation: Spearheaded Joystick’s acquisition by Incubeta in 2018, facilitating a smooth transition.

Client Growth: Expanded client base by 35% YoY through targeted acquisition and relationship-building.Partnership Management: Oversaw key partner and vendor relations to support strategic and creative objectives.US Market Expansion: Launched Joystick’s LA office in 2010, driving growth within the U.S. market.Industry Engagement: Represented Joystick at industry events to build brand recognition and strengthen client relationships.

Client Strategy: Led west coast client contracts, annual planning, and digital strategy for comprehensive marketing.Team Leadership: Directed Client Services team for AOR clients, including Fox Theatrical and Fox Searchlight.Financial Oversight: Managed budgets and forecasting to support strategic objectives.New Business: Pitched and won major accounts, including NFL and Lifetime strengthening the agency’s portfolio.Cross-Office Alignment: Coordinated LA-Atlanta communications to support cohesive operations.

Office Establishment: Established and led Los Angeles operations for major entertainment clients, hiring and managing a bi-costal team of 20.Campaign Direction: Directed full-service digital marketing campaigns, pitching and securing client alignment.P&L Management: Managed office P&L, balancing client needs with operational costs.Strategic Leadership: Influenced overall agency strategy as a Senior Management team member.

Interactive Project Management: Developed and managed digital marketing campaigns for all film releases.Awards Season Campaign Management: Worked with global trade organizations to place ads and delivery creative for all Miramax “For Your Consideration” campaigns.Vendor Coordination: Managed all digital vendors.