Sara Karrakchou (Coit) Email & Phone Number

Washington, DC, US

• Oversees and monitors Google Analytics 4 (GA4) platform, including Google Tag Manager events and link-tracking platform, to inform social media, digital, and marketing strategies.
• Acts as a member liaison for executing digital campaigns and strategies to engage HDA's membership in amplifying industry value storytelling initiatives.
• Serves as a primary content manager and strategist for HDA web properties and microsites to ensure that they effectively advance HDA’s advocacy agenda, the industry's value proposition, educational coalitions, and.
• In collaboration with colleagues, leads content management and strategy for HDA social channels, including LinkedIn and X (formerly Twitter). Builds and strengthens HDA’s brand and HDA’s brand and message in the.
• Analyzes and assesses website and social media analytics and reporting to help inform communications and marketing tactics and strategies.
• Develops and aggregates content for newsletters, blogs, and webpages.

• Served as primary content manager and strategist for HDA web properties and microsites. Undertook project manager role for website redesign, requiring routine collaboration with external vendors and HDA’s other.
• Developed, managed, and maintained content for HDA's social channels, including LinkedIn and X.Increased HDA’s LinkedIn followers by nearly 40% in 2022, with impressions doubled and engagements increased by 145%.
• Regularly analyzed and assessed website and social media analytics and reporting to help inform effective targeted communications and marketing tactics and strategies.
• Contributed content and helped inform strategies for executive communications and thought leadership activities in the digital space.

Washington D.C. Metro Area

• Led and collaborated with executive colleagues on marketing, sales, recruiting, and strategic technology initiatives that resulted in company growth of over 450% in nearly 5 years.
• Managed email marketing program to a subscriber list of over 80,000 contacts, including campaign content development, list development and maintenance, form and landing page creation, and creating and maintaining.
• Sourced and managed vendor relationships.
• Created design mockups for company’s new web client portal and opportunity database, as well as contributed to strategic decision-making and testing.
• Managed and led content development for WordPress, Wix, and Squarespace websites.
• Led the marketing and management of an in-person, exclusive event developed for prospective executive customers.

Washington D.C. Metro Area

• Assisted in company conference participation, including booth management and engaging with prospective clients and company stakeholders
• Produced internal marketing materials in PowerPoint and emails for company-wide distribution
• Meticulously organized and counted inventory of marketing promotional items
• Interacted daily with employees of all levels, including senior executives and senior management.

Washington D.C. Metro Area

• One of the first of the new hire class in six offices to earn a raise based on performance.
• Ranked #5 in deals for Tier 1 Relationship Managers (<6 months) nationally at the end of July.
• Was the first of my class of new hires to close 2 deals, totaling $30,375 in revenue.
• Contribute to establishing market share and brand recognition in an office that was opened in January.
• Daily responsibilities include: recruiting/interviewing candidates, account management, and new business development.

Harrisonburg, Virginia

For this position, I was responsible for scheduling meetings, keeping detailed records of student progress and meeting content, evaluating student performance and improvement after every meeting, and ensuring improvement in the students I tutor. I was a tutor for a wide range of classes including Microeconomics, College Algebra, Marketing for Non-Business.

• For this position I worked with assigned clients to create marketing campaigns and materials for those campaigns. I worked with such software as Adobe Illustrator and Photoshop to create materials such as flyers, TV.
• Completed a marketing audit of UREC to earn internship credit towards my major.
• Created marketing materials and promotions for my clients, which must spark interest in potential customers, represent the UREC brand, and include detailed information.
• Increased attendance to multiple events and classes.

James Madison University

• I was the first campus brand ambassador at JMU for Packback. My responsibilities include spreading awareness by speaking in classes and at club meetings, signing up students for free trials of the product, and.
• Elected “Top Performer of the Week” as one of 3 of the 150-200 total brand ambassadors.
• Enacted a new marketing promotion tactic of raffle events, which other campuses are now required to conduct after the success of our event.
• Conducted market research to learn JMU professors’ opinions on eTextbooks.

Harrisonburg, Virginia

• My responsibilities included performing daily store executive activities such as managing the front of the store, delegating tasks to employees, monitoring and completing projects, and working in the cash office..
• Managed Kids, Toddlers, Infants, and Toys Departments during which I increased sales by around 3% in the Toddler’s section.
• Delegated tasks to store associates on a daily basis to achieve specific goals, such as increasing our customer service score one week to achieve daily ratings above 90% (the company standard was 85%).
• Lead “store walk-throughs” with District Manager and Store Managers in which I gave detailed statistics about store performance and plans for the future.

Portsmouth, NH

My daily responsibilities included maintaining the company's website, with activities such as editing the content of and posting service opportunities, matching people looking to volunteer with opportunities, and creating pages for organizations. Throughout the internship, I represented the company to clients and partners numerous times. Additionally, I.

Bachelor Of Business Administration (Bba), Marketing

Activities and Societies: Mu Kappa Tau, Pi Sigma Epsilon

Paralegal Certification, Legal Assistant/Paralegal