Sara is a dedicated architect and urban planner committed to the realisation of AlUla’s vision through its spatial development. She graduated with a degree in Architecture from Prince Sultan University in Riyadh. As an Urban Planning and Design Lead at The Royal Commission for AlUla, she plays a pivotal role in preserving AlUla's cultural and natural landscape through the development of its masterplans, while fostering sustainable development to ensure the enhancement of the quality of life for the residents of AlUla. Sara is also leading Design Space AlUla with the mission to reveal the philosophy, practice, and impacts of AlUla's design journey. Her role encourages AlUla-inspired creativity, fostering a shared understanding of AlUla's design and planning process across various scales and purposes. Design Space AlUla serves as a gateway for a continued connection to AlUla's design-led activities where she is exploring and celebrating AlUla’s design community.