Sara Ghattas Email & Phone Number

• Represent Connect Ads product and business offerings to media agencies and clients • Demonstrate the value of Connect Ads products and services to senior marketers, agency planners and buyers.• Achieve personal sales/revenue targets as defined by the company • Demonstrate an understanding of the digital landscape • Respond efficiently with relevant proposals to agency media briefs, service agency and client needs • Work closely with internal Connect Ads teams to ensure… Show more • Represent Connect Ads product and business offerings to media agencies and clients • Demonstrate the value of Connect Ads products and services to senior marketers, agency planners and buyers.• Achieve personal sales/revenue targets as defined by the company • Demonstrate an understanding of the digital landscape • Respond efficiently with relevant proposals to agency media briefs, service agency and client needs • Work closely with internal Connect Ads teams to ensure that the needs of our partners are met • Provide accurate forecasting and pipeline management on Sales Force• Work with the Operations as a team to provide seamless Sales to Service experience. • Ability to demonstrate the strengths of digital media to shift offline spends to digital platforms• Proactively create strategic recommendations and implement various media solutions for each client• Serve as single point-of-contact within Sales Operations for all campaign-related inquiries on designated campaigns• Focus on client retention, growth, renewal, and client satisfaction • Products responsible for sales revenues: Masrawy, YallaKora, and Yahoo! Show less

Egypt

•Singly managed CIB Egypt complete digital strategy•Fully handled the contract terms with the agency’s legal consultant firm and wrote the contract’s appendices, which included all financial fees, deliverables, activities and SLA•Handled all invoices and payment matters•Prepared year-long strategy for CIB’s online presence with team heads•Launched and closely supervised CIB’s Facebook page and YouTube channel•Led Social Media team to meet the client’s expectations of inbound… Show more •Singly managed CIB Egypt complete digital strategy•Fully handled the contract terms with the agency’s legal consultant firm and wrote the contract’s appendices, which included all financial fees, deliverables, activities and SLA•Handled all invoices and payment matters•Prepared year-long strategy for CIB’s online presence with team heads•Launched and closely supervised CIB’s Facebook page and YouTube channel•Led Social Media team to meet the client’s expectations of inbound and outbound activity•Sole English editor for all inbound and outbound communication over Facebook page 12 hours a day, 7 days a week•Reviewed all content to assess its relevancy to the industry, market, Central Bank requirements, and audience needs•Analyzed each crisis and directed crisis management solutions•Created language and social media assessments and critiqued evaluations for CIB teams•Oversaw a comprehensive social media training for CIB team members that succeeded the assessments•Cooperated with Creative Director and design team to prepare visual samples for CIB social media platforms and applications•Worked with Digital Advertising Director to construct media plans and execute advertising campaigns•Brainstormed and conceptualized online applications that would market the brand’s campaigns and help them reach their audience with the intended communication messages•Coordinated with Product Development Manager and development team to create mobile and web applications after careful analysis of the business and marketing objectives•Presented the client with SEO, SEM, analytics, and website plans and recommendations•Reviewed and authorized all periodical reports and analyses prepared for CIB, including but not limited to: Campaign Performance Reports, Sentiment Reports, Competitor Analysis Reports, Social Content Strategy Analyses, Social Media Networks Performance Reports, YouTube Video Performance Reports, and Website Performance Reports Show less

•Prepared proposals and offers•Prepared and conducted presentations at client’s side•Analyzed client’s requirements through careful business analysis•Cooperated with design and development resources to prepare concept proofs and visual samples for presentation purposes•Worked closely with COO on key accounts to offer the best solution to the client•Processed accounts from presales to closing•Defined KPI's and objectives in cooperation with team leaders•Scheduled… Show more •Prepared proposals and offers•Prepared and conducted presentations at client’s side•Analyzed client’s requirements through careful business analysis•Cooperated with design and development resources to prepare concept proofs and visual samples for presentation purposes•Worked closely with COO on key accounts to offer the best solution to the client•Processed accounts from presales to closing•Defined KPI's and objectives in cooperation with team leaders•Scheduled project tasks and managed milestones•Held periodical meetings with clients for progress briefing and timeline updates•Managed project resources and communicated efficiently with team leaders•Identified risks and avoided scope creeps•Gained good knowledge in analytics and was able to analyze account performance and identify and flag performance problems to team leaders before the client•Edited all agency’s internal and external English content•Clients include: Philips, Credit Agricole, TE Data, El Araby, Star Insurance Brokerage, CIFF, and Unilever Show less

• Approached and communicated with clients and closed deals• Handled all social activities concerning the company• Wrote content of the new website and monitored its launch

• Responsible for audio/video editing for all of the company’s clients • Edited short clips for events and documentaries • Created and delivered marketing plans, printings, and new designs

• Approached new clients, focusing on the banking sector, and handling several accounts• Generated new ideas for marketing tools that would enhance the client’s image• Created and implemented designs for indoor and outdoor advertising, printings, and media events• Clients include: BNP Paribas, Banque Misr, Arab Bank, Union National Bank, Alcatel, Raya, Al Kahila Art Gallery, and Merck Serono

• Wrote press releases, fact sheets, announcements, company profiles and editorials for clients• Worked on the daily monitoring report in English and Arabic• Copy-edited colleagues’ work and client portfolios • Clients include: Vodafone, SODIC, Egypt Tourist Authority, and Gallup Center for Muslim Studies

Bachelor Of Arts (B.A.), Journalism And Mass Communication

American Diploma