Saragh Killeen Email & Phone Number

Chicago, IL, US

New York, United States

New York, New York, United States

New York, United States

County Dublin, Ireland

County Dublin, Ireland

Smithfield, Dublin

• Worked as a consultant on the refurbishment project of the Jameson Distillery Bow St that Opened in March 2017.
• Responsible for project management of all tasks for the entire project.
• Designed and implemented a training program for 85 staff, and on going training once opened.
• Responsible for improving the customer experience across all touch points, constantly improving and tweaking our experiences on offer to make the overall customer experience remarkable.
• Build strong relationships with all lead agency stakeholders in order to meet the deadline of opening in March 2017.
• Kept all projects within budget.

Dublin

• Perform qualitative, quantitative & desk research to uncover key consumer & user insights.
• Develop brand strategies and positioning all the way to the final campaign strategy.
• Develop client presentations that clearly tell a story and show strategic thinking.
• Work closely with creative teams to ensure the final work is in line with the overall strategy.
• Build strong relationships with clients in order to produce game changing work together.
• Produced a body of work called the ‘Future is human’ and presented it to many clients and business professionals around the country.

Seattle

• Hired for four months to work on different projects as a freelance planner.
• Hasbro/Wizards of the coast: developed brand strategy and positioning for their brand ‘Magic the Gathering’ which has a six million player base.
• LearnBIG: Developed brand positioning for this e-learning start-up. Developed a strategy to attract key influencers and investors.
• Medamonitor: Developed a go to market plan for this start-up in the health sector. Delivered a clear positioning and brand strategy framework for their upcoming launch.

Seattle, WA

• I was the Jameson Community Manager for the North West based in Seattle. My main focus was building brand advocacy in market through various marketing events and sponsorship's.
• Delivered a growth of 19% in sales by building brand advocacy in market.
• Responsible for all in-market events, sponsorships and marketing activities.
• Managed local marketing agencies to ensure global brand strategy was upheld.
• Provided planning to global brand team in New York and Ireland.
• Managed annual 250k marketing and events budget.

Columbus, Ohio Area

• I was the Jameson brand ambassador based in Ohio and looking after a territory of 8 states in the Mid West and East Coast. My main focus was recruiting new consumers to the brand through education, events and.
• Delivered a growth of 33% in sales by recruiting new consumers in market.
• Managed annual 120k marketing and events budget.

Dublin

Hireland is a social enterprise designed to kick start job creation in Ireland by challenging the SME sector to think differently about what they can do to improve their business by hiring 1 more person. I was there from the beginning to help launch this initiative. Go to Hireland.ie for more info.

Dublin

Worked as a marketing intern on the campaign management team in Dublin. Primary focus is Civil and Geospatial Marketing campaigns in EMEA.

Dublin

General administration, customer service, reception, project research.

B.Sc. Marketing, Marketing, Business, Honors

Modules Studied: Marketing Finance Strategic Marketing Consumer Research Marketing Analysis

Marketing, Marketing, 4.0

Modules: International Business Consumer Behaviour Marketing Studiues Advertising