Oversee Los Angeles office of MMGY PR, MMGY Global’s public relations, social media and experiential agency.• Lead media and public relations, strategic partnerships, experiential initiatives and crisis communications for a diverse portfolio inclusive of destinations, resorts and hospitality brands, attractions, transportation, travel tech and more.• Serve on new business development team as well as identify cross-agency opportunities.• Supervise and cultivate staff.

Directed visual, verbal, and written brand communications to promote the aspirational destination to leisure and group markets. Oversaw team of nine that included public relations, video, graphic design, social media, content marketing, and events, as well as public relations agency of record.• Developed and executed comprehensive communications and media relations strategy, for both domestic and international markets, as well as content and social media influencer plans.• Guided all forms of content and communications – video, web, social media, newsletters, etc. • Managed corporate and public/community affairs communications.

Set strategy and implemented multichannel internal and external communications, including public relations, advertising, community and donor relations, social media, content marketing, video packages, events, and other marketing initiatives to build awareness of and engagement with the Lee Business School brand.• Promoted faculty, staff, and student achievement to media and community partners.• Advised the dean and key stakeholders on communications issues, provided talking points, and drafted speeches as necessary.

Orchestrated communications and public relations for Southern Nevada’s premier performing arts center.• Directed publicity efforts including planning and oversight of news conferences, media tours, photo opportunities, and press events.• Developed integrated marketing plans for resident artists and national touring show.• Coordinated media partnerships and promotions for the center’s show programming as well as brand marketing, education, and non-profit giving promotion.• Counseled senior executives and company spokespersons.

Supervised the public relations team for the Las Vegas Convention and Visitors Authority account.• Facilitated daily interactions with the client, supervised PR team’s execution of strategic goals and tactics, managed two international agencies and agency relationship with external resort partners.• Executed series of brand activations to bring resort and destination experiences to life.• Collaborated with account management team to fulfill national partnership initiatives, including Sports Illustrated, Miss America, and National Finals Rodeo.• Produced proactive strategic plans and managed brand campaign and event launches, including goals management, positioning, client expectation management, developing and managing timelines, detailed project measurement, and analysis.

Managed public relations initiatives for a broad portfolio of more than 10 Las Vegas resorts.• Developed annual public relations budgets and communication objectives. • Liaised with the Las Vegas Convention and Visitors Authority to secure leads for incoming international and domestic media and destination marketing initiatives.• Coordinated high-profile photo and video shoots.• Managed direct reports and external agencies.

Oversaw public relations activities for 10 world-class Las Vegas resorts and Rio Secco golf course.• Worked with resort departments ranging from hotel, entertainment, food & beverage, spa, wedding chapels, casino, and retail to conceptualize compelling and newsworthy stories for media placement.• Oversaw media information development, distribution, and monitoring. • Collaborated with marketing and advertising departments to coordinate promotions with local and national outlets creating “added-value” messaging that maximized marketing expenditures. • Liaised between media and property departments for special events, media tours, and interviews.

Directed public relations efforts, marketing materials development, and special events coordination for multiple accounts on national, regional, and local levels. Clients included Caesars Entertainment, NBA All-Star Jam Session, The Pearl at the Palms, Help USA, Stoney’s Rockin’ Country and more.

Spearheaded public relations efforts and special event coordination for accounts in both Las Vegas and Los Angeles.• Collaborated with Planet Hollywood Resort & Casino to execute high profile event celebrating Sylvester Stallone’s 60th Birthday Bash, generating national media coverage in outlets such as People, US Weekly, Extra! and Access Hollywood. • Coordinated PR initiatives for Los Angeles-based Ink Foundry Public Relations clients Canine Cabana, O to Go and Central Casting.

Coordinated public relations, marketing and branding initiatives on behalf of Planet Hollywood Resort & Casino.•Liaised with creative outlets such as major film production (Warner Bros.’ Lucky You) and TV opportunities (MTV Networks- MTV, VH-1, Spike, and CMT, as well as CBS, ABC, NBC and A/E) to establish the brand’s identity as one with Hollywood. •Leveraged celebrity relationships and developed key media contacts to garner public interest and brand recognition.•Executed on-property special events, including Universal's world premiere of Dawn of the Dead, Radio Music Awards red carpet, welcome party for Pink's hotdogs of Los Angeles, and the 2006 Miss America pageant•Supervised production/film crews. Utilized property resources to facilitate needs and requests.•Conceptualized concert promotions. Pitched and secured media to promote on-property entertainment.