Owns end-to-end marketing automation processes and workflows. Collaborates with Demand Gen, Field Marketing, Product Marketing and Sales to support audience segmentation, campaign design/build, lead routing and lead scoring• Establishes process and benchmarks for global visibility into campaign performance• Develops and implements data governance processes in accordance with GDRP, CASL etc.• Supports the execution and tracking for all marketing programs• Develops the strategy and implementation for integrated nurture programs• Works with internal stakeholders to review and update global scoring models• Educates and trains the global marketing organization on best practices in email marketing, campaign flow, asset development and trends in marketing operations

Responsible for directing and managing the marketing technology vision and execution across global marketing including campaign leaders, global field marketing managers, product marketing, digital marketing and sales teams. Manages marketing automation platform (Marketo) to implement and optimize global integrated marketing campaigns. Database and list management to ensure targeting of ideal audiences without creating list fatigue. Identifies process improvement initiatives and manage both upstream and downstream requirements; provide supporting analyses and business cases to drive the overall market execution globally.

Responsible for global marketing execution and delivery campaign development, demand generation including lead generation and demand creation, web seminars, direct marketing and account-based marketing. Utilize and manage marketing automation software to help increase lead generation; database and list management to ensure targeting of ideal audiences. Identify process improvement initiatives and manage both upstream and downstream requirements; provide supporting analyses and business cases, and drive the overall market execution globally.

Plans, develops and executes strategic marketing programs and multi-touch campaigns including email programs, webinars and seminars. Recommends program strategies. Develops program content and messaging. Reports on program metrics. Recommends and executes activities associated with list development and/or list acquisition, including database management. Reports on weekly leads via Eloqua and salesforce.com. Responsible for managing and maintaining the company’s Eloqua instance.

Responsible for developing and implementing revenue generating marketing programs both through channel and direct sales. Successfully implemented channel programs that increased revenue over 100% in 3 months. Manages direct mail programs, Webcasts and PPC progams in additional to customer referencing program. Increased number of referenceable customers by over 80% in 9 months. Excellent writing, communication, organizational and interpersonal skills.