Sarah Carr Email & Phone Number

Enjoying retirement from the ad tech industry and refocusing my career on my child.

San Francisco, California, Us

As an Ad Operations Manager at Nextdoor, I hold a pivotal role within our dynamic team, where I collaborate closely with teammates, Account Managers (AM), Client Partners (CP), and the product team. In my current position, I am responsible for various key functions, including: - Developing and optimizing advertising campaigns. - Resolving campaign-related issues and testing new ad products. - Employing data-driven insights to achieve client performance goals. - Analyzing data and producing reports for informed decision-making. - Handling various operational tasks and addressing advertiser requests. - Ensuring quality control and process improvements.

San Francisco, California, Us

As the Advertising Operations Manager I oversaw critical aspects of divisional infrastructure for a VC-funded streaming television service reaching over 800,000 subscribers worldwide, engaging prominent investors. During this time, I’ve enabled the company to achieve substantial increases in inventory share and per-subscriber revenue through streamlined advertising offerings, personally building an entire dynamic ad insertion from ground up.Key Highlights:• Managed all advertising products and platforms, directing testing and launch of initial ad serving solution and overseeing nine-month migration to new system.• Established relationships with new and existing demand-side partners including major SSPs, Magnite, SpotX, Amazon Publishing Services and Publica, reporting to Director of Ad Operations.• Continuously worked to enhance daily ad operations, identifying and presenting promising opportunities for next-gen CTV/OTT practices to accelerate advertising revenue.• Partnered with engineering division and vendor partners to drive best-in-class processes and documentation practices, contributing to rollout of new programmatic guidelines and reseller partner integration requirements.• Analyzed complex metrics to drive high-level decisions and evaluate performance pertaining to CPM, fill rate and revenue per subscriber, achieving consistent increases during tenure.

Seattle, Washington, Us

As a Stylist, I worked with an iconic department store, providing tailored product recommendations and guidance for more than 50 clients during tenure. I also maintained knowledge of upscale collections from designers such as Vince, Equipment, Santuary, Citizens of Humanity, Boss, Burberry, Tibi and Ted Baker London. During this time, I provided information regarding styles, fabrics and care specifications, exceeding monthly sales targets.

New York, Ny, Us

While workings as a Programmatic Strategy manager, I contributed to impactful media campaigns for an AI-enabled marketing activation agency serving clients such as Amazon, Spotify, Hulu and American Express. In line with this, I directed strategic mobile and display campaigns for clients including Charles Schwab, Hotwire, Cathay Pacific, and GoPro, allocating program budgets of up to $100,000. I also provided training and mentorship to a team of Associate Campaign Managers, consistently working to ensure adherence to client service standards and best practices while reporting to Director of Campaign Management.

Denver, Colorado, Us

As a Senior Campaign Manager, I managed targeted media campaigns for a digital marketing agency specializing in programmatic advertising. During this time, I contributed to campaigns with budgets of up to $100,000, increasing conversions and generating millions of impressions for clients while reporting to Campaign Manager Lead.Key Highlights:• Conceptualized impactful digital strategies for clients based on unique business goals, target audience and brand positioning, leveraging display, mobile, social and search channels. • Achieved $200,000 revenue increase for cannabis-sector clients, expanding consumer reach and engagement.• Earned substantial sales increases for Royal Caribbean Cruises, reporting to Senior Director of Interactive Media.

Columbia, Md, Us

In my earlier role, I worked with major clients of a customer experience management company generating over $1.3 billion in annual revenue, specializing in leveraging technology and analytics to build engaging brands. I managed campaigns with budgets of up to $1 million, crafting strategic email programs for international audiences.

San Diego, California, Us

I directed key aspects of digital projects for a full-service marketing agency serving renowned clients such as Bosch, Cannondale, Cricket Wireless and the YMCA. I also oversaw planning and development of web applications, content strategy engagements and SEO campaigns, consistently working to build audience engagement.

New York, Ny, Us

While working directly with iconic clients including Burger King, Old Navy, Volkswagen and AMEX, I prepared vendor RFPs, project statements and schedules in alignment with established timelines. In this capacity, I supervised online banner campaigns and provided support for all agency projects, reporting to Executive Producer.

San Francisco, Ca, Us

I provided exceptional client support for thousands of customers for well-known apparel and accessories retailer, leading product rollout sessions for colleagues outlining merchandise specifications