Sarah Key Email & Phone Number

Columbia, South Carolina, US

Augusta, Georgia, US

• Responsible for managing all brand marketing activities for the E-Z-GO and Cushman brands, workingcross-functionally within the organization to understand business initiatives to build strategic, robustmarketing.
• Manage a $10 million budget while reporting monthly expenditures against financial objectives.
• Lead team of three to achieve successful marketing and communications activities inclusive of brandcollateral, product launches, sponsorships, and other sales enablement materials
• Work alongside marketing agencies and other vendors to ensure brand success with marketing materials and dealer support initiatives.

Augusta, Georgia, US

• Develop and execute strategy that includes a full marketing mix that drives brand growth and company objectives
• Work with the ad agency to create both print and digital collateral that aligns with brand vision and voice
• Support product launches and promotions in the aftermarket and consumer space, including collaboration with product experts on webinars, dealer training and collateral
• Lead events, including on-site execution, coordination of event signage, collateral and overall brand presence, pre-event communications and social media/PR support
• Collaborate with the content team in the planning and logistics of large-scale brand photo shoots
• Work to support a network of over 400 dealers with marketing materials, dealer best practices guides and approved social media campaigns.

Augusta, Georgia, US

• Managed partnership and sponsorship relationships and negotiated mutually beneficial contracts creating brand awareness and driving sales
• Coordinated large-scale events with attendees up to 50,000 people while managing vendor relationships, budget and internal steak holders to obtain customer leads. As a result, we obtained an average of 1000 active.

Augusta, Georgia, US

• Develop and execute strategy that includes a full marketing mix that drives brand growth and company objectives
• Work with the ad agency to create both print and digital collateral that aligns with brand vision and voice
• Support product launches and promotions in the aftermarket and consumer space, including collaboration with product experts on webinars, dealer training and collateral
• Lead events, including on-site execution, coordination of event signage, collateral and overall brand presence, pre-event communications and social media/PR support
• Coordinate local DMA efforts in the consumer network, including paid advertising, social media and traditional marketing efforts
• Collaborate with the content team in the planning and logistics of large-scale brand photo shoots

Augusta, Georgia, US

• Developed and executed brand strategy that includes the full marketing mix and properly aligns with company goals and objectives
• Communicated to internal and external stakeholders to collaborate on marketing content that drives brand strategy
• Write and distribute email communication about brand promotions and campaigns to both internally and externally
• Manage the strategy and execution of the brands' social media platforms including Facebook, Instagram and Twitter ranging from 30,000-250,000 followers
• Lead two major brand events with over 10,000 attendees each

Topeka, KS, US

• Attends class and assists professor with class activities while helping to answer students’ questions
• Grades homework meticulously to fit the standards set by the professor
• Plans and executes guest speaker days as well as entertains the speaker before and after the class session

Providence, RI, US

- Developed and executed strategic marketing plans for large cabin jets and pre-owned aircraft- Acted as project manager and communicated efficiently cross-functionally in order to get projects done in a timely manner- Supported the sales team by presenting unique selling propositions supported by facts and aligned with the company's overall brand image

Bachelor Of Science, Business Administration; Marketing

Education record