Sarah Albright Email & Phone Number

San Francisco, California, Us

Portland, Or, Us

Marketo Certified Expert and Salesforce Administrator. Consult with clients and internal staff on various marketing tools methodology, approach, strategy, and risk.Provide consultancy to department staff and participate in business development efforts including proposals, development plans, presentations, training, auditing, recommending and building documentation.Plan, configure, and provide on-going support across various lead management efforts.Analyze campaign results and provide optimization recommendations to clients.

Chelmsford, Ma, Us

Digital marketing specialist with an emphasis on managing email deployments for global retail organizations.• Consult with clients on complex dynamic email content for triggers, broadcasts and drip campaigns. • Manage the client relationship of digital needs with primary focus on complex email creation and deployments for several b2c and b2b Global Enterprise clients using ExactTarget and SmartSource email deployment tools. • Manage several enterprise calendar and schedules for the team. Lead client weekly and quarterly status calls and manage client expectations.• Scope projects, including gathering quotes and accessing resources from internal cross-functional teams for large and small digital projects including yearly renewals, ad-hoc email deployment projects, and website and data flow updates. • Manage the monthly budget forecast. • Manage the end-to-end production of email deployment. Ensuring all campaigns was within timeline, scope, and budget. • In 2013, responsible for over 250 campaigns deploying to over 1 billion email addresses.

Toronto, Ontario, Ca

Managed Executive Pipeline reports and prepared and managed all Request for Proposals. Back up administrator for Salesforce.com.• Project Manage the creation of all RFPs and SOW’s including setting appropriate timelines, assignment and distribution of sections to executives, technical team, development team, consultants, corporate lawyers, and sales reps. Collect responses and create the final RFP for distribution. • Create weekly and monthly sales pipeline and forecast reports using Salesforce.com. Strategic insights are provided to CXO’s and Sales and Marketing Executives. • Backup administrator for Salesforce.com. Uploading and segmenting all leads for the Sales Teams and reconciling Pipeline status against financial data and sales and marketing reports. • Manage the ongoing hygiene of all inbound marketing from Eloqua and web site. Ensure leads were passed to appropriate sales territory assignments.

Mumbai, In

In charge of managing and maintaining the Confirmit research panel database, Managing the calendar scheduling and targeting of panel members with competing demands for online marketing research campaigns. Accomplishments• Created a panel member quality control system to help maintain a clean and viable database. Ultimately, increasing panel response rates by over 2% within the first month of implementation• Analysis and vigilant monitoring of the database led to successful removal of over 200 panelists who joined multiple times for potential profit reasons.• Developed and delivered 3 separate training sessions presented to the entire staff covering panel database health, idEXEC online database tool, and identification and removal of panel gamers. Responsibilities• Vigilant monitoring and interrogation of panel member’s data to maintain a clean up-to-date database. • Query and analyze panel audiences. Create and deliver ad-hoc and monthly reports to clients.• Analyze response and profile data to determine the best responders to any given research campaign. • Analysis of client data by performing ad-hoc de-duplication, matching, cleansing, and analysis of clients contact lists using Microsoft Excel and Access.

Redmond, Washington, Us

Database Marketing Strategist. Managed the Business and Technical Decision Maker campaign management tool for Microsoft. Lead the contact management strategy and CANSPAM management projects. Managed 3rd party data vendors including Acxiom, Dun & Bradstreet, idEXEC and Harte-Hanks. Managed the strategy and list pulls for direct mail, email and telemarketing campaigns.Accomplishments• Developed proposal with vendor and successfully implemented the first customized idEXEC sales lead solution. • Created business and technology decision maker audience segmentation for Microsoft. Segmentation was adopted and implemented into internal database systems. • Winner of 3 Marketing MVP awards for my involvement in deploying the first 3 Microsoft internal marketing data marts. The awards were for team leadership, group collaboration, and individual contribution. Responsibilities• Manage 3rd party data vendors with data delivery schedules and processes.• Assist campaign managers with normalizing online data capture fields for reporting and sales follow-up.• Work closely with Microsoft legal and privacy teams to help set privacy guidelines that work with business needs Develop and ensure compliance with data vendors and letter shops.• Interview stakeholders business and data requirements for data marts Analyze, and run competitive comparisons of 3rd party data suppliers. Interview internal marketer executives and managers to ensure data meets the needs of ongoing campaigns.• Develop and execute complex, advanced queries and selects to enable marketing campaigns and campaign fulfillment• Maintained internal websites for audience relevancy.• Review enterprise campaign briefs with marketers and provide strategic list guidance using both internal and external data sources. Primary focus on Education, Government, Retail, Finance, Professional Services and Healthcare verticals

Jacksonville, Fl, Us

Account Executive Sales Support, consulting and project management covering marketing list sales, software implementation and training clients on Market Spectrum web and software tool. 9 years experience as a business analyst interviewing business owners and financial controllers to revise or create corporate credit reports. Accomplishments• 13 successful Market Spectrum software implementations resulting in 100% renewal 2 years in a row• Sold $100,000 of database marketing products with no assigned sales quota• Recognized as one of the D&B’s top quality reporters for 1991, 1992 and 1997Responsibilities• Worked with D&B sales clients and potential clients by reviewing marketing and finance data requirements and implementing and testing Market Spectrum Software.• Performed on site customer training for various sales, credit and marketing tools.• Client support by managing all issues through resolution.• Update credit reports and performed analysis to assign credit ratings.