A results-oriented, accomplished eCommerce & Marketplace professional with 15+ years of experience in fast-paced online environments within public, private, and startup companies across a variety of industries.Successful at achieving high-volume digital sales, profitability and growth by executing strategies, working cross-functionally, maintaining strong relationships with vendors/suppliers, and empowering the team. Excel at assessing customer needs and capitalizing on opportunities to deliver a frictionless e-commerce experience. Highly organized, analytical, responsive, decisive, and a proven impactful leader in the eCommerce space.Marketplace management of day-to-day Seller Central operations, such as inventory management, catalog management, account health checks, inventory forecasts and suggested replenishments, detail page copy optimization, and promotional/coupon planning. Lead account audit by identifying and removing rouge sellers and discover opportunities for growth on the Amazon marketplace.Core Competencies include: eCommerce Strategy and Planning, E-commerce Operations, System Integrations, Digital & Omni-Channel Integration, Product Launch & Promotional Strategy, Digital Category Growth, Digital Marketing Strategy, Site Monetization, Forecasting, Holiday Planning and Execution, Online Fulfillment, Inventory Management, Product Management, Project & Process Management, Amazon Seller Central, 3rd Party Vendor Management, P&L Ownership and Team Building & Leadership.
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Marketplace & Omnichannel Program ManagerPandora May 2021 - Apr 2024Responsible for scaling omni features across website and store and manage marketplace operations and performance.• Expanded Marketplace business by monitoring daily activities, implementing site content updates, merchandising of new products, storefront layout, integrated campaigns and promotions. • Successfully launched on Macy's Marketplace within six weeks with over 500 SKUs generating $1M in the first three months.• Manage full product catalog, assuring accurate content, images, pricing and inventory.• Established sales goals, forecasting and campaign/promotional strategies by using generated historical sales research and trend analysis. That contributed to increased growth in sales and profitability.• Development and execution of Omnichannel strategy to ensure alignment with business objectives and online growth targets to deliver double digit growth, increased market share and established best-in-class experience. • Responsible for creation and maintaining P&L, budgets, cost allocation and managing expenses. -
Omni Channel Program ManagerBj'S Wholesale Club Jun 2017 - Apr 2021Relaunch of online grocery delivery program from pilot to chainwide rollout.• Increased demand by 2.5X and first-time orders 1.5X from prior year, thru multiple digital channels.• Established FREE delivery campaign, which contributed 10% of demand, 20% new users and 30% repeat rate.• Expanded our program foot print by 60%. -
Omni Channel Program LeadBj'S Wholesale Club Jun 2016 - Jun 2017Responsible for the management of key omni-channel programs and initiatives in the omni-channel roadmap at BJ's Wholesale Club. By championing the member’s journey and experience and transform the journey to a flawless online and in-club experience. Responsibilities• Partner with Marketing and Merchandising to develop a marketing plan that promotes the new site and omni-channel offerings in order to sales. • Oversee site enhancement needs (new content, promotions, new product loads, defects, bugs, UAT). • Establishing and reviewing performance metrics to ensure overall business performance and identify trends that require action or resolution• Manage multiple projects, and overseeing the delivery of a growing business with collaborating with cross-departmental team.
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Ecommerce Marketplace ManagerBrookstone Apr 2011 - Jun 2016Merrimack, New HampshireDevelop and implement internet marketplace programs and strategies to drive multiple channel sales and profit. Optimize established programs and helped develop new programs using a wide variety of tactics to meet or exceed sales and profit targets. Responsibilities: • Monitoring, analyzing and reporting for all channels and implement adjustments as needed.• Maintaining performance metrics success across all channels.• Product set up, maintenance and optimization. • Develop e-commerce marketing campaigns to boost sales such as Gold Box Deals, Daily Deals and other promotions.• Supervising the customer orders process. • Providing support and planning to ensure maximum efficiency while minimizing expenses. -
Marketing Project ManagerBiddingforgood Aug 2009 - Apr 2011Cambridge, MassachusettsManage strategy, production, execution and reporting for business to business and business to consumer marketing campaigns, collateral and website. Plan and coordinate marketing activities, including email, internet marketing, and partner networks.• Grew traffic to consumer website by 22%• Exceeded Sales targets for partner products by 12%• Integrate new revenue program “Flash Sales” with platform software and Salesforce software. -
Partner Program PlannerBiddingforgood Aug 2007 - Aug 2009Cambridge, MassachusettsAccount owner for all marketing partner relationships. Supervise National Partners to obtain more accounts by creating and conducting educational seminars, establishing marketing program, and conducting promotions. Create microsites, email programs, and fulfillment processes for partners’ products. Surpassed Partner renewal goals by 34%. Coordinate and participate in promotional activities and trade shows.
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Auction Account ExpertBiddingforgood, Inc Mar 2004 - Aug 2007Cambridge, MassachusettsManage accounts by providing proactive monitoring and assistance to accounts and resolved issues as they arose. Manage high profile accounts that are in a pilot program to help secure a national deal. Partnered with the Development Team to integrate our Marketplace into Services. Selected as the Top Account Expert in July of 2005. Also, awarded the “Ricardo Award” (given to the top non executive employee). Managed growth of auctions from dozens a year to hundreds a year during this period
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Account RepresentativeTravelnet Central, Inc Jan 2003 - Nov 2003Cambridge, MassachusettsEffectively communicated with existing hotel contacts to answer any billing issues and questions regarding software service. Assisted in the sales process by creating web pages to market to prospective clients. Performed various administrative duties such as obtaining inventory, collecting revenue, and organizing paperwork.
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Medical Outreach InternMake-A-Wish New Hampshire May 2001 - May 2002Manchester New HampshireResearched previous "wish recipients", gathered data and then presented results to the Board of Directors. Contacted medical professionals and communicated the terms and conditions of the Outreach Program. Doubled the referral rate of eligible children within six months.
Sarah Alcorn Education Details
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Frequently Asked Questions about Sarah Alcorn
What is Sarah Alcorn's role at the current company?
Sarah Alcorn's current role is Marketplace Manager, Growth Performance, Scaling Features, Program Manager.
What schools did Sarah Alcorn attend?
Sarah Alcorn attended Suffolk University.
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