Sarah Alex Email and Phone Number

Responsible for producing effective and innovative on-air plans for Sky’s key entertainment content. Pulling together plans for audience targeting across both Linear and VoD, alongside the level of exposure required to reach and deliver the message to the target audience. Presenting plans to senior leadership within Sky (up to MD level) for all key Entertainment contentWorking closely with the wider business (inc. Sky Creative Agency and Marketing) taking campaigns from initial plan through to on-air, and closely monitoring/optimising exposure. Build on-air Continuity plans to help promote Sky’s content.Responsible for the quarterly AB effectiveness testing plan across the Sky Kids and Entertainment channels.Additional projects have included: Training of exec and manager level colleagues on BAU work tasks, Facilitating a lunch & learn training session for the wider department, and Working with Sky Creative Teams giving intro’s to improve processes and communication between the teams.

Responsible for the trading performance of UHD, Kids, Netflix and HD. Closely analysing the upgrades, downgrades and churn performance of these products, and taking actions to improve performance. Actions included implementation of offers, marketing activity and call centre training or incentives.Ensuring the weekly and quarterly trading story was clearly communicated to senior leadership during weekly trading meetings.Leading the weekly marketing meetings to make sure key trading activities are supported, and also to ensure upcoming marketing activity and PIRs are shared in weekly trading sessions.Building relationships across the wider business to understand performance and create mitigation plansAccurately forecasting the expected full quarter net growth and weekly phasing for my categories. Collaborating with wider teams to ensure latest information on Engineer diaries, call forecasts and mitigation activity are all incorporated.Created an automated excel model to assist with forecasting the full quarter net growthLead on the re-launch of the trading deck following the launch of the latest Sky category repackaging

Responsible for the online performance of the Audio and Smart Tech categories. Representing the online team during all key category buying and strategy meetings. Providing recommendations based on data analysis and to encourage a ‘digital first’ approach to decisions.Writing and presenting bi-weekly reporting to explain the Consumer Electronics trading performance and providing recommendations to drive trade. Metrics used within this include sales, margin, traffic, conversion and AOV. A recent action included the implementation of a voucher code on Sony soundbars where we were seeing strong traffic but low conversion. This saw conversion lift +1.5%pts wow.Coordinating and supporting functions across e-commerce during key product and promotional event launches on site. This includes ensuring the online customer journey and marketing channels are fully optimised in time for the launch.Managing the weekly planning of the Currys PC world homepage, ensuring key promotions & category campaigns are reflected online. Building relationships with key suppliers in both Audio and Smart Tech. Providing monthly analysis on performance and recommendations for improving trade. This recently included starting the process of building an outreach campaign to improve SEO reach on a high profile brand.

Responsible for merchandising the online customer journey on the Currys & PC World website; including managing internal search, online attach, navigation and recommendations (via Rich Relevance.)Providing analysis and actions on the online customer journey as part of range change, and on an adhoc basis for promotional landing pages (e.g. world cup.)Supporting the development, testing and launch of new functionalities on the site, including the new internal search tool (Search labs), automated attach on product pages and pop up attach.Created the new Online Content Report format using Excel. The report now shows more realistic targets at an MA level for all content on product pages and has also simplified the process of building the report on a weekly basis.Co-ordinating the redesign of category pages across Currys PC world to improve navigation to segment pages. This saw a 4% improvement in conversion during AB testing. Managing the Online Journey Merchandising team.

Responsible for the online merchandising of White Goods on the Currys PC World website.Managing the on site execution of promotional activity for the White Goods category. Producing and presenting customer journey analysis in preparation for annual range reviews. Using Adobe Omniture to identify improvements for internal search, the mega navigation, filters on category pages and various other features.Weekly analysis and optimisation of the Internal search function.Supporting the Online Sales Manager during supplier meetings, presenting findings on improvements for brand shop pages and customer journeys when shopping specific brands. Identifying new opportunities to improve customer journeys using heat maps and recommending AB testing to UX team.Line Managing the Junior Online Merchandiser.

Supporting the International Category Manager to trade the US website.Optimising the customer journey through regular site walks, using web analytics, and through Qubit testing.Identifying and analysing struggling categories and providing clear action plans.Creation of weekly trade reports Weekly and seasonal planning of homepage and landing pages, ensuring promotional & category campaigns are reflected online.Preparing and presenting of seasonal lessons learnt for key categories across the US website. Analysis includes customer behaviour trends, brochure effects on demand, marketing activity, site search, promotional events and key actions for the next season.Presenting US performance updates to the multi-channel team and wider businessPerforming regular competitor analysis to ensure all promotional activity and key call-outs on the US website are in line with the US market, and where necessary recommend additional site events (e.g. Independence Day etc).Testing of new website functionality on Hybris platformSupporting and managing the International Merchandising Assistant, both to maintain excellent site standards through onsite merchandising, and ensuring products are launched on time.

Assisting the E-commerce Merchandiser in merchandising the Accessorize website for UK and all international sites to achieve budgeted sales and profit for the year.Onsite Merchandising: Carrying out all day-to-day merchandising administration duties to fully support the e-commerce merchandising team. This included product set-up, undertaking regular site walks and implementing actions to improve the customer journey across the site.Co-ordinating product upload & language translation for all international websites, for both Monsoon and Accessorize.Trade/Sales:Running daily sales demand reporting to monitor bestsellers, both to advise where additional stock is required and also to promote through emails, social media & on the homepage, landing pages on the site.Building reports and analysing sales to understand department trade performance. These were later used to present back during trade meetings.

Assisting the Online Manager in trading the company’s non-food offer on both the groceries online and general merchandise channel.Building good relationships with suppliers, buyers and trading teams, to assist in coordinating uploads of General Merchandise products onto the groceries online site.Carrying out all day-to-day administration duties to fully support the online and store trading teams across the Electrical, Stationery and Leisure department. Building weekly reports to track sales, profit and year on year growth of non-food on grocery online, as well as being involved in weekly financial sales, profit and margin predictions for online. Key AchievementsAssisting to drive sales increase, across Non-Food on grocery online of over 40% year on year, with my Electrical, Stationery and Leisure division seeing sales increasing by 38% year on year.Attending meetings with suppliers to sell advertising space on the grocery website, building brand awareness to customers and also non-food presence on the site.Co-ordinating each aspect of the Grocery Online upload process, across all non-food areas including Home, Seasonal and Clothing, from item setup, answering customer and store queries, as well as engaging air traffic control to have a new store process signed-off.Building a top line promotion & trading calendar, to plan in advertising space with the online trading manager, to increase customer awareness of Sainsbury’s non-food products.