Sarah Alexander Email and Phone Number
Auckland, NZ
Sarah Alexander's Location
Auckland, Auckland, New Zealand, New Zealand
Sarah Alexander's Contact Details
Sarah Alexander work email
- Valid
Sarah Alexander personal email
n/a
About Sarah Alexander
✚ DYNAMIC LEADER | STRATEGIC VISIONARY | ICONIC BRAND BUILDER I am a seasoned strategic marketer with over 20 years of diverse experience in complex, fast-paced environments. My expertise encompasses crafting high-level marketing strategies across industries such as FMCG, retail, advertising, trade, B2B marketing, and global strategy development. I focus on empowering teams and delivering memorable end-user experiences to drive business transformation and growth.As a connector, I forge relationships that boost business success and prepare companies for future growth, fostering teamwork and agility. My work spans small startups to multinational corporations, guiding them through modern marketing challenges and emerging trends.As a marketing leader, I specialise in building iconic brands and nurturing high-performing teams. My journey blends marketing creativity with a mission to inspire positive change. I focus on people-first decision-making, cultivating strong culture, and empowering my teams for business success.✚ WHY MARKETING? I am passionate about marketing's creativity and its influence on internal culture and customer engagement. My approach blends strategic thinking with empathy to connect with teams and drive impactful change. Effective communication and understanding audience preferences are key to standing out in a crowded digital market.✚ SKILLS DEVELOPMENT GROUPAs Global Head of Brand at Skills Development Group, I shape our global marketing strategy to empower individuals and organisations to excel in a changing world. We use innovative tools like the Skills Development Centre (Skills Dx) to identify team skills and potential, fostering high-performance teams and boosting employee engagement.✚ COLLABORATIVE LEADERAs a leader, I foster collaboration, innovation, and continuous learning. I empower my team with support, resources, and mentorship to reach their full potential. By being approachable and encouraging learning, I inspire passion and authenticity in my team. This human-centred approach builds stronger connections and a more engaged, successful team.✚ MY SPECIALTIES:• Strategy• Strategic (Marketing) Planning & Execution• Business Development & Growth• Team Leadership & Development • Innovation & Creative Problem-Solving • Global Strategy Implementation• Global Brand Growth • Stakeholder Engagement & Executive Communication • Change Management & Process Optimisation• Listening without intent or history📨 Contact me by emailing: sarahjalexander@me.com
Sarah Alexander's Current Company Details
Bnz Breakers
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Marketing and Commercial Specialist
Auckland, NZ
- Website:
- nzbreakers.co.nz
- Employees:
- 52
Sarah Alexander Work Experience Details
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Marketing And Commercial SpecialistBnz BreakersAuckland, Nz
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Global Head Of Brand - Consulting And InternationalSkills Development Group Apr 2023 - PresentNew Zealand✚ GLOBAL HEAD OF BRANDAs Global Head of Brand at Skills Development Group, I shape our global marketing strategy to empower individuals and organisations to excel in a changing world. ✚ SKILLS DEVELOPMENT GROUPWe use innovative tools like the Skills Development Centre (Skills Dx) to identify team skills and potential, fostering high-performance teams and boosting employee engagement. Our data-driven approach offers accurate insights for tailored growth plans. Through debriefing and workshops, we create growth opportunities for individuals and organisations, guiding them toward a successful future.✚ WANT TO GROW YOUR BUSINESS?The most powerful tool for growing your business is already under your roof. It’s your people. They are the culture, and this governs your level of success. Not all businesses understand this. But the ones who do – are going to own the future. We are a full-service international consultancy – working with businesses, industry bodies and governmental agencies from all over the globe.✚ WORKPLACE CAPABILITYWe have almost 30 years’ experience in workplace capability, and it’s that expertise – and our commitment to work closely with each client every step of the way – that has made us leaders in our field. We help our clients navigate exactly what they need (and what they don’t) and then work with them from initial development right through to implementation. With a tailored solution that’s designed to hit the mark.✚ PRODUCTIVITY & WELL-BEINGWe know that the best workplaces recognise that productivity and the well-being of people go hand-in-hand. People need to feel cared for and connected to their work – because it’s by unlocking the potential in people that we drive business growth. So with every solution, we make sure that people and their well-being are always at the very centre.And that’s what makes us different.📨 If you want to learn more, please reach out to me at sarah.alexander@skills-group.org -
Fractional Ceo | Growth Strategist | Fractional Cmo | Business Coach | Ceo Coach/ConsultantThe Alexander Company Oct 2013 - PresentAuckland, New Zealand✚ Fractional CEO | Growth Strategist | Fractional CMO | Business Coach | CEO Coach/ConsultantIn addition to my role at Skills, I continue to offer contract consulting services to a select group of clients as a Fractional CEO and Growth Strategist. I love solving problems with elegant solutions. Whether it's creating a growth strategy for a brand or business, strategic planning, marketing strategy, project management, or developing marketing campaigns, I bring a tailored approach to each engagement, ensuring maximum impact and value for my clients.If you're looking for a strategic leader with a proven track record of driving business and brand growth, and building high-performing teams, let's connect! Whether it's discussing potential consulting opportunities or sharing insights on the latest industry trends, I'm always keen to connect and talk with like-minded professionals.✚ I WORK WITH:• Business Owners • Small to Medium Businesses✚ MY SERVICES INCLUDE:• Fractional CEO• Fractional CMO• CEO & Business Coach• Growth Strategy• Problem SolverI love working with people who are building authentic businesses and brands.✚ LET'S CONNECTI thrive on collaboration and am always eager to explore new opportunities to make a difference. I am committed to driving success and fostering innovation.📞 Call +64 27 447 2033 📨 Email: sarahjalexander@me.com
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Committee MemberThe Marketing Club Au/Nz Feb 2023 - Apr 2024New Zealand -
Marketing And Sales ManagerGreen Room Brands Nz Jan 2021 - Jun 2023Role Overview: Green Room Brands produces sugar-free soft drinks made with natural ingredients. I was approached by the business for a 12 month project role to complete a full category and brand opportunity analysis in New Zealand and to launch any subsequent new product in New Zealand, Australia and the Pacific .Key Achievement:• Successfully launched Green a new natural soft drink: After scoping the potential for this opportunity in the local market as per the project brief, I ran the entire launch process, including managing operational requirements, production trials, a nationwide sampling programme and developing and implementing a comprehensive marketing launch strategy. Co-currently I pulled together a full sales team and liaised with key grocery stakeholders. I achieved all goals and Green is now sold in 150 stores.
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Marketing ManagerAf Drinks Nov 2020 - Jun 2021Role Overview: AF Drinks creates drinks which provide a delicious and sophisticated alternative to alcohol. As a key member of the team, my role included full NPD development as well as a range of operational and commercial tasks.Key Achievement: • Oversaw end-to-end new product development: I used my NPD experience and my strong coordination and relationship building skills to manage the entire new product development process, from label creation and packaging design right through to identifying a bottler, flavour house and key investor for the project.
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Sales And Marketing ManagerMaketu Pies Jan 2020 - Nov 2020New ZealandRole Overview: Maketū Pies is a leading pie business based in the Bay of Plenty. I was tasked with developing a full strategic plan and undertaking a business review alongside the CEO and CFO, as well as conducting an analysis of the pie market with a full P&L overview to ensure that base costs and pricing strategy were correct. Key Achievement:• Designed a new sales strategy: My strong commercial acumen and results-focused approach enabled me to develop a sales strategy from the ground up and use my business development skills to create touch points with current, new and lost customers. I increased the profitability of the brand by renegotiating contracts and increased ranging and upspw with a strong promotional programme. -
Marketing Manager Fashion │Marketing Manager Home & Special ProjectsFarmers Apr 2019 - Jan 2020Role Overview: Farmers is one of New Zealand’s biggest retailers. After being hired to manage special projects including a market reappraisal, I worked closely with leadership and other key stakeholders to develop a new brand layer. As part of a separate project, I worked with the Farmers Insights team to develop and execute the Autumn Winter campaign.Key Achievements:• Developed a new brand layer across a range of channels: With my team, I worked closely with management and our creative agency to develop a new brand layer “THIS IS FARMERS.” This included launching TVCs, outdoor and magazine advertisements and a full digital and social layer, as well as working with stakeholders at various levels to gain buy-in into the overall idea and concept of creating the bigger brand story.• Created a top-to-tail strategy covering all layers: I took on the role of the Farmers Home Marketing Manager and developed a full 12 month, all-inclusive strategy covering all layers from brand to retail. This included analysing the different paths to purchase and establishing key stakeholders. • Planned and executed a successful seasonal campaign: I used my excellent interpersonal and analytical skills to collaborate with the Insights team and take a deep dive into market trends. This enabled me to develop a strong sales strategy for the Autumn Winter campaign whilst bringing the Merchandise Manager and buyers along on the journey. As a result, we created a more consumer-focused social media campaign targeting a range of age groups.
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Marketing And Communications ManagerKidscan Charitable Trust Oct 2018 - Apr 2019Auckland, New ZealandRole Overview: KidsCan is a New Zealand charity which focuses on providing teachers with the tools to help Kiwi kids better their education. This role had a strong focus on brand strategy, communication and technology.Key Achievement: • Developed a full strategic marketing plan: After analysing the charity market category, I created a marketing plan including a brand strategy and story, a communications plan and a full website review and rebuild. By doing this, I helped to change the narrative to explain WHY KidsCan existed and focus on the positive impact it made, rather than concentrating on the tools it provided. -
Marketing ManagerThankyou Oct 2017 - Oct 2018Role Overview: Thankyou is an Australian social enterprise. From the sales of its water, body care, and food products, the company donates funds to safe water, hygiene and sanitation programmes and food security programmes in 16 countries. After the company launched into New Zealand, I was hired to head up the local arm of the business. Key Achievement:• Created and implemented a range of strategies: I used consumer insights and data analysis to create a full strategic marketing campaign which included a category analysis of the body wash and hand wash market, recommendations for an NPD strategy and a roll-out plan. I also developed a communications strategy, an above the line strategy, and a business case and pricing strategy for the wholesale website launch.
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Senior Brand ManagerBayer Oct 2016 - Oct 20171-year NPD launch contractRole Overview: Bayer is a German multinational pharmaceutical and biotechnology company and one of the largest pharmaceutical companies in the world. Reporting to and working with the Global Marketing Director, I was hired to help the company gain traction with the launch of their Berocca energy drink, “Berocca Forward.” Key Achievements:• Conducted a thorough market analysis: I developed a full market, category and customer analysis using the IRI database, customer insights, consumer personality and shopping personalities. From this, I was able to recommend a new strategy which included a category review of a highly saturated but growing market and a full target market analysis and recommendation on how to reach the challenging millennial energy drink consumers market.• Drove a major range extension: I created a new brand strategy and execution plan through all channels including grocery, petrol and convenience stores, and recommended and executed a range extension into bottles as well as a full extension plan across other formats and flavours. This helped me to gain a 3% market share of this highly competitive category over my first 12 months.• Was recognised for my contribution: As a result of a strong digital campaign and an innovative TTL campaign which had not been done before in the pharmaceutical industry, Berocca Forward was awarded the Nicholas Hall Global Digital Award Asia Pacific for 2017. In order to achieve this, I worked with stakeholders and took them on a journey to demonstrate the mix between FMCG and pharmaceuticals and navigate regulatory requirements.• Became a part of the Innovation Coaching team: Innovation has always been a passion of mine, so when I was offered the opportunity to further my education by completing an SIT course, I jumped at the chance. I completed -
Marketing ManagerNovelli Oct 2015 - Oct 20161 Year Marketing ContractNovelli is a large Marketing Promotion Company that has offices in New Zealand and Australia. Reporting to the Managing Director, I was hired to rebrand the company and create a growth plan increasing both their current clients and helping them gain more clients.• I rebranded them bring the entire team on a journey. Over the course of 12 months we increased revenue by 15%. -
Marketing Manager And Event ManagerSunnews Oct 2014 - Oct 2015TaurangaRole Overview: The Sun is a local Tauranga New Paper well known for its on the spot news stories. I was hired to help create a role of Magazines and to turn their Venue into a profitable historic venue for weddings.
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Marketing Manager And Customer Experience ManagerWater3 May 2014 - Oct 2014Australia And New ZealandRole Overview: Water3 was a startup looking at new ways to reduce the use of plastic water bottles in Australia. I played a key role in the user experience and branding.
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Marketing And Fundraising SpecialistPost Natal Distress Network Trust Oct 2013 - May 2014Managed a rebrand and 3 fundraising events to help raise funds for support groups for women with Post Natal Depression
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Chief Marketing OfficerSkinny Mobile Sep 2012 - Sep 2013Simplified and rebranded Skinny moving them from a teen brand to a budget concious consumer brandRedeveloped the brand. Increased base business by 25%.
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Marketing Manager - ConfectioneryNestlé Aug 2010 - Oct 2012Reporting directly to the CEO I managed a portfolio worth NZ25m.Highlights included:The Milky Bar Kid Search, and NZ ad. Launch of Chokito exceeding all sales expectations on very limited marketing budget. Launch of AERO Caramel. Launch of KitKat Chunky3 -
Trade Activation Manager - WinePernod Ricard New Zealand Jun 2009 - Jul 2010Managed all strategic BTL budget and projects for all Wine Brands at Pernod Ricard.Biggest successes:Launch of Lindauer Sparkling Sauvignon Blanc - leading collaborations with sales, marketing and global as well as key customers for a successful launch.G.H. Mumm On Premise Drive - increasing sales by 50%A highly successful visibility and volume drive. Worked very closely with key team members and senior execs to achieve the best sell in and sell through program. -
Café OwnerCoffee Bach Dec 2008 - Jun 2009I opened a café in St Arnaud Nelson Lakes with my partner. I have turned the café into a local and tourist "hot spot" by simplifying our menu, and making fantastic coffee we now made 50% profit on turnover. It has been an enormous learning curve of self motivation and business knowledge.
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TravellerTravelled Around The World Jan 2008 - Dec 2008A year of travel to:Nepal - Annapurna Base Camp- Everest Base Camp- Looking for Tigers in Chitwan National ParkSingaporeSardina- Super Yacht ChallengeSouth Africa- Saw great white sharks hunting- Lions, Rhino, and other amazing animals in the wild life reserves- Looked after a friends farmIsrael- Spent 3 months discovering the history of IsraelJordan- Visited Petra and surroundsGeorgia- Just after the Russians pulled out we visited the amazing country who "invented wine"
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Senior Customer Marketing Manager (Trade MarketingFoster'S Group Jun 2006 - Jan 2008· Main Accounts: Coles Myer and Dan Murphy's Account.· Key Products: Wine· Role: Develop strategic promotional and marketing below the line programs that achieved over 15% increase in profit, and integrated with Brand ATL strategy. Programs must work with Fosters strategy and the Customers strategy· Main focus: To build strong integrated programs to increase sales and revenues. Including: GWP, consumer promotions. large event organisation, tastings, sales briefs, in store compliance etc.· Introduced and developed a project building Gifting Solutions for Foster's, and exclusive gifting options for the National Customers accounts.· Key successes: · Developed a Christmas Gifting plan for all Fosters products including all financials, evaluations, customer and consumer research showing profitability options · Dan Murphy's gift giving catalogue (year 2): increased sales of wine gift packs by over 50% from last year · 3 consecutive successful Penfolds new release programs · Strong internal and client relationships
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Senior Account Manager Then Trade Marketing ManagerFosters Australia 2005 - 2008
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Senior Account ManagerFoster'S May 2005 - Jun 2006· Main Accounts: All National and State customers· Key Products: All· Role: To work with internal creative team in developing strategy and artwork for internal BTL campaigns insuring all correct legal requirements were covered and the project was delivered on time.· Main focus: Building internal relationships and trust in the internal agency. Support for National Business Managers in developing successful promotions.· Key successes: · Dan Murphy's Spring Racing promotions developed with client and this was the first time head office allowed stores to have stores fully decorated and changed their press ad for the first time in 25 years. · Dan Murphy's Fosters Australia Gift Giving Catalogue mailed out to 6,500 corporate businesses personally inviting their PA's and secretaries to spend over $500 on products in the gift catalogue and they would personally receive a $50 gift voucher for Dan Murphy's. In doing this we successfully increase the products purchased by Dan Murphy's · PJ O'Brien's: Implemented an in house promotion for the International Rules Series that increased sales of products in the promotion by over 17% in each venue. · Penfolds Bin release internal promotion with Dan Murphy's complete instore tie up and gain many additional off location displays at no cost. Increase of expected sales by over 12%.June 2004 May 2005: SEE Life Differently, Melbourne
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Senior Client ManagerSee Life Differently Jun 2004 - May 2005
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Senior Account ManagerSee Life Differently Jun 2004 - May 2005· Main Accounts: Melbourne Central, Metricon Homes and Hagemeyer· Key Role: Creating the overall strategy for The Different Melbourne Central. Including TVC, Hoarding Strips, Radio ads, promotional campaigns. All launch events.· Writing the 12 month marketing plan with an over brand constant in the market and including retail marketing and event opportunities. Taking into account the different personalities of each level.· Metricon: Developing strategy, logo, look and feel for 5 Metricon House and land estates.· Managing the budget and constructing quarterly marketing plans to achieve sales objectives and specifically targeting the right markets.· Successful release of the Melbourne Central Magazine; on the
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Account ManagerBplb Jun 2003 - Jun 2004Main Accounts:Royal Institute for the Blind, Gandel Shopping Centers· Managed all advertising for 13 Shopping Centres, including all catalogues, press ads, posters, postcards and direct mail· Implemented and maintained new procedures for the Centres to ensure smooth flow throughout the agency· Created and maintained great relationships with all 13 Centres. Assisted them with marketing plans and budgeting, talked to them on a regular basis to ensure projects were running smoothly· Managed the creative evolution for the Sub-regional creative brand this involved creating 11 different concepts for the main Centre activities for a whole year. This included all the cost preparation for up front payment. Briefing the creative team and ensuring they kept on brief.
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Acccount ManagerMccann-Erickson Jul 2001 - Jun 2003· Main Accounts: L'Oreal, Microsoft, MasterCard, NZI, Cathay Pacific, Durex, UPS, Auckland Volunteer Coastguard and Stella Artois.· Receiving Ad-Hoc requests from clients and ensuring that the requests were fulfilled to make the job as easy for the client as possible.· New business pitches including: Presenting the pitch, running research groups, vox pops, competitive reviews and challenge meetings.· Involved myself not only with the clients advertising, but also assisted in PR ideas, implementation of them to co-ordinate with both Advertising and POS. The best example of this is with Durex where we have just won a merit for "Best use of Research" in the 2003 media awards. This was awarded for the wide variety of advertising we used to promote the products that ranged from POS, TVCs, print, Street Postering and other PR opportunities.
Sarah Alexander Skills
Trade Marketing
Strategic Planning
Marketing Strategy
Advertising
Team Leadership
Thinking Outside The Box
Innovative Thinking
Marketing Management
Brand Development
Building Brand Awareness
Product Launch
Event Management
Brand Management
Marketing
Crm
Integrated Marketing
Market Planning
Strategy
Fmcg
Management
Marketing Communications
Account Management
Customer Insight
New Business Development
Digital Marketing
Sponsorship
Business Development
Customer Relationship Management
Sarah Alexander Education Details
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Chartered Marketeer -
Words For BreakfastCreative Writing -
Rangitoto College
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Marketing And Advertising -
Marketing/Marketing Management, General
Frequently Asked Questions about Sarah Alexander
What company does Sarah Alexander work for?
Sarah Alexander works for Bnz Breakers
What is Sarah Alexander's role at the current company?
Sarah Alexander's current role is Marketing and Commercial Specialist.
What is Sarah Alexander's email address?
Sarah Alexander's email address is sa****@****mac.com
What schools did Sarah Alexander attend?
Sarah Alexander attended Chartered Institute Of Marketing, Words For Breakfast, Rangitoto College, Auckland University Of Technology, Auckland University Of Technology.
What are some of Sarah Alexander's interests?
Sarah Alexander has interest in Health.
What skills is Sarah Alexander known for?
Sarah Alexander has skills like Trade Marketing, Strategic Planning, Marketing Strategy, Advertising, Team Leadership, Thinking Outside The Box, Innovative Thinking, Marketing Management, Brand Development, Building Brand Awareness, Product Launch, Event Management.
Who are Sarah Alexander's colleagues?
Sarah Alexander's colleagues are Georgie Roberts, Simon Edwards, Sam Levien, Jane Strickland, Caliyow Baaba, Alex Pledger, Josip Lilić.
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4gmail.com, aucklandairport.co.nz, viranda.co.nz, azureproperty.co.nz -
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Sarah Alexander
Member Services & Industry Partners Advisor At New Zealand Institute Of ArchitectsAuckland1gmail.com
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