Sarah Ann J. Email and Phone Number

• Manage PIC’s sponsorship and participation in over 70 events a year across the U.S. and Canada• Head apparel, promotional items, and printed materials as well as the online employee store and various pop-up customer stores• Work with a team to plan and execute internal company events• Manage the digital asset library as well as all related internal communications • Manage the event and promotional item portions of the budget • Write and send email newsletters• Serve as the support person for website uploads and troubleshooting and optimizing the PIC website • Collaborate with the marketing team on brand strategy, marketing campaigns, and ad creative

• Marketing lead for all activities related to our broker persona; including email campaigns, webinars, product marketing, newsletters, content development, and client coordination.• Collaborate directly with VP of Sales, VP of Customer Success, Head of Technology, VP of Finance, and VP of Operations. • Manage Mployer Advisor’s social media strategy and presence.• Write and design marketing materials and sales collateral, such as product slides, one-pagers, and product, website, and landing pages.• Independently built a Shopify store - including design, content, backend logistics, and the implementation of apps to handle subscriptions, terms and conditions, and CRM integration.• Develop and implement a product launch strategy, managing a team of three.• Manage a marketing intern, vendor relationships for e-commerce and paid advertising, and contractors for design projects.• Create and manage a Google AdSense account, resulting in direct revenue and collected metrics to use in pitches to advertisers.• Develop and implement a broker review collection plan that resulted in a 205% increase in reviews across the website.• Optimize and improve email campaign performance through message testing and formatting.• Direct report to the CEO.

• Managed Mployer Advisor’s social media accounts. Increased LinkedIn followers by 55% and Instagram followers by 40%.• Wrote and posted content, including blogs, webpages, and sales collateral, contributing to a 129% increase in organic website traffic per month and a 193% increase in keywords.• Managed, refined, and automated our lead auditing and client distribution process.• Organized webinar events, including speaker outreach and selection, promotion, and coordination with third-party certification vendors, resulting in a >100% increase in registrants to an average of 300-450 people per webinar. • Launched a podcast and got it approved and published across multiple podcasting sites, resulting in a 7% increase in our domain authority score. • Organized and maintained HubSpot contacts, companies, and users.• Supported the sales team’s prospecting and lead-generation efforts by collecting, researching, and qualifying leads.

•Worked 60+ hours a week as a professional guide in a fast-paced, small-team environment at a world-renowned luxury resort•Led trail rides for guests, scheduled ride times and groups according to customer needs•Was responsible for the care of 115 horses as well as the safety and wellbeing of guests while on rides

•Collaborated with a diverse team conducting chemical assays on cannabinoids in order to determine their properties and their effects on animal and human consumption•Reviewed and studied similar research experiments across the industry

•Planned events, consolidated data, designed and created advertisements, wrote professional fact sheets, created and operated within budgets, facilitated communication amongst representatives from across the state of South Carolina, revised and updated various websites•Improved skills in Adobe Photoshop, Excel, Wild Apricot (website design), PowerPoint, Google Drive

• Delivered product knowledge as well as fast and friendly service with an acute attention to detail