Responsible for setting strategies for 2 categories within the Typo brand, worth 25% of the brands sales mix, while driving growth, maximizing profitability, and delivering a cohesive range across 300 stores in 14 countries.

Responsible for developing and managing an ongoing merchandise range within the Seasonal & Impulse category, which consists of gift, novelty, cards & wrap and impulse lane.- Explore and source new product opportunities.- Trend analysis.- Work with local and overseas vendors to develop private label, licensed and branded ranges. - Prepare and present range reviews - submit recommendations to senior levels.- Create purchase plans in conjunction with planning and inventory teams. - Stock management and sales forecasting.- Prepare marketing and communications proposal for any new or current product promotions.- Monitor competitor and market activity.

Primark is a leading fast fashion retailer operating in 9 countries throughout Europe, with over 270 stores.Key Responsibilities:- Monitor and report on sales performance. Actively make trading proposals to maximise profitability, minimise markdown cost and manage stock turn levels.- Raise and manage all orders for department using POS systems.- Assisted buyer in all planning and forecasting, as well as independently completing range planning for my own section worth $10 million.- Competitor analysis.- Inspirational shopping at home and abroad to identify market trends and new product areas.- Created all design briefs to send to supplier to translate into commercial products. - Presented and led range review meetings to director and board level.- Created new packaging concepts to improve the product appeal and drive growth in sales.- Identified new product areas and trends which resulted in 130% growth in volume and contribution for the department. - Liaison with international supply base. Develop sound and co-operative working relationships.- Led the development of product from concept to delivery.- Proven ability to negotiate for win - win outcome. Delivered margin growth on volume continuity product areas by 20%.- Effectively dealt with all sample management from initial sample through to production.- Worked with QA on any new specifications or testing requirements with clear awareness of when standards need to be set. - Monitor and approve all testing ensuring it has been carried out prior to handover. - Regularly assess line projections to understand performance and stock position level. - Worked with merchandising on option guidelines, store space and developing planograms

This role was part of my 4 year degree, where I worked for 1 year in industry to gain a true understanding of fashion business. Y London is a women's fashion wholesaler, specialising in knitwear, who develop private label orders for high street retailers. In addition they have their own brand which is stocked in boutiques across Europe.Responsibilities:- Communicating with suppliers and factories in the Far East on a daily basis and working on the product development of the range from concept to delivery.- Fitting and sealing samples, approving fabric swatches and components, and communicating all comments back to the supplier to get the product right.- Responsible for private label orders for key high street retailers, worked closely with head buyers and attended product meetings and fittings.- Responsible for handling all documents required to ship and clear goods and delivery to the warehouse so they arrived on time to the customer.- Worked in the showroom presenting range to buyers and processing orders.