• Directed the project management and launch of a new website, resulting in an increase of site traffic.• Developed a comprehensive paid acquisition strategy across Google, Facebook and Klaviyo that resulted in new leads• Led the implementation of real-time reporting on marketing spend to adjust bid strategy.• Led monthly meetings with upper management and developed KPI’s and quarterly achievable goals for marketing team

•Managed the overall strategy for Google Ads campaigns for multiple clients handling over $75,000 in budget monthly•Reviewed financial data and provided reports to clients and senior management•Analyzed market conditions, identified new sales opportunities, and checked in with clients weekly to report on initiatives and overall account performance •Updated client information in CRM systems to ensure accurate tracking and records of activities•Designed and developed website structures and architecture, including page layouts, landing pages, navigation menus, graphics, colors, fonts, and other elements that enhance user experience •Owned budget management across 15+ clients and led monthly budget meetings

•Led the implementation of real-time reporting on marketing spend to adjust bid strategy, leading to the improvement of ROI by 23%•Implemented rigorous A/B testing on Facebook and Instagram to increase the efficiency of paid ads resulting in an improvement in ROI of 35% year-over-year•Built out a culture of robust data collection and A/B testing to improve campaign performance leading to an average improvement of 62% from campaign start to end•Developed partnerships with institutions and clients across the US, resulting in an incremental $350,000 in revenue•Worked with and managed a team of 5 to translate technical concepts into actionable, tactical, and strategic action plans, ensuring that KPI’s were being met

•Maintained and updated the website through Wordpress on a weekly basis by contributing to blog post creation and newsletters•Sent out bi-weekly emails to past clients and leads using Constant Contact •Designed Ad’s for publication and media using Adobe Creative Cloud•Collectively generated around 500 new leads using Salesforce •Handled all customer inquiries coming in via telephone and social media kindly and with professional accuracy

• Performed competitor analysis and research on brands based on each client• Compiled relevant press and social media coverage on daily, weekly, and monthly basis to form a comprehensive report • Assisted with event planning and research for vendors including VIP initiatives inclusive of seeding and gifting purposes

• Editor and content creator for SUSTAIN the Mag, a start-up media site focused on environmental and social responsibility • Managed brand through visual and written storytelling, reaching 2k+ Instagram followers • Coordinated with community leaders in sustainability and fashion for NYC-based events and campaigns • Conducted interviews and press coverage of high-profile industry events

•Assisted stylists in dressing models for runway shows•Helped construct sets and organize seating arrangements for audience•Maintained composure in high-stress, fast paced environment

• Worked with a 100+ sales team to meet daily appointment goals• Helped fill out contracts and affidavits for customers buying dresses• Remembered and readily accessed over 200+ dress designers

• Trained new employees to work register and merchandise tables • Opened and closed the store, counted register and input sales data into spreadsheet• Provided exceptional customer service by styling customers • Designed display cases to showcase certain designers