Sarah Ashley Email and Phone Number

Truth are a strategic consultancy, specialising in brand, innovation and business strategy.They help clients build profitable brand and business strategies, based on insight into the way people think, feel and behave - the deep and distinctive truths our clients need to know to help brands succeed.

Quantitative Market Research consultant specialising in Innovation and Product Development. Worked directly with clients across FMCG & Retail, analysing data to solve key client challenges.Experienced in full project lifecycle, from pitching and concise questionnaire design, through to writing and presenting impactful presentations to a C level audience. Had day to day responsibility for leading global Heineken International innovation research, helping them make important investment decisions about their current and future portfolio. Delivered to the senior global insights and brand teams at Heineken International.Took a key role as the insight lead on the Tracker for a retail account in summer 2015 - at the time a loss-making account with a newly assigned team. Over the course of a year we converted this to a profitable, growing account, with a mobile optimised survey design that delivered more succinct and actionable findings on a more flexible basis. The account team received the ‘TNS Accolade Award - 2016’ for a “Successful and Profitable Project”.Gained the Market Research Society Advanced Certificate with Merit.Lead a 15 person strong team through a Tough Mudder race (Sep 2016) – with the team raising over £500 for UNICEF.Progression:- Research Manager - Senior Research Executive- Research Executive

Gained exposure to a range of strategic approaches including: brand architecture, naming, repositioning, packaging and future-casting at one of the world’s leading brand and design consultancies.Created content for client facing materials for a variety of international clients across industries including: Retail, Hospitality, Energy, Pharmaceuticals, Transport, Finance and FMCG.Enjoyed contributing to pitches, client workshops, and collaborating with Global Strategy Director on thought-leadership articles.

Communications & events organisation for pharmaceuticals consultancy, specialising in Key Opinion Leader engagement for more effective pre-launch marketing.

Produced press briefings for high-profile clients, organised events as part of a team, prepared digital audits & proofread press releases.

Responsible for quality control, proofreading and managing team of freelance proofreaders remotely. Worked on award-winning eBook conversions and online marketing campaigns alongside academic studies.

Lead project to develop first publication for spin-off organisation the Transition Institute.Conducted market research, interviewed clients and presented results to colleagues.Organised focus groups from researching entrepreneurs in the sector through to making travel arrangements and client facing presentations.Worked on funding bids as part of a team.